Building a destination brand can make wonderful things happen for your business and your life. And, as Fiona is off enjoying those benefits in Rome on a photoshoot this week, we have a slightly different episode on the pod for you today.

I'll be reading from her best selling book Brand Brilliance and sharing her thoughts on building a destination brand and the essential brand strategy questions that you need to ponder if you want your ideal customers to cross continents to work with you. Enjoy lovely listeners, I do hope it's useful.

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Writing great copy is not everyones favourite pastime but if you want to realise the potential of your brand, honing an authentic voice and nailing your copy is pretty essential. We use it pretty much everywhere, our website, social media, media kits, welcome guides, proposals...the list goes on. By now you probably know how we feel about resorting to AI for this kind of thing, so in this episode we thought we'd offer some thoughts on how we go about copy writing so you can feel empowered, inspired and informed to take it back into your own hands and enjoy all the benefits of expressing yourself with words that really work.

In this episode we talk about what gets in the way of good copywriting, the role of the brand voice and how it rounds out the other elements of your brand, how to find a voice that feels most authentic and, if you do choose to outsource to a copywriter, some of the things you might want to think about to make sure you make the most of it.

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We know just how transformative the right photography can be for a brand and a business. Getting that photography is no mean feat, so today we are unpacking some of what it takes to plan and execute a knockout photoshoot. We explore locations, practicalities and how to get most bang for your buck if you're on a tight budget.

The resources mentioned can be found on The Brand Stylist Academy here:

Art directing impactful photography

Compose and Captivate

Enjoy lovely listeners and welcome to season 21.

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