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Style and Substance

Style and Substance

Written by: Elizabeth Cairns & Fiona Humberstone
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About this listen

 Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work your work and find a more meaningful and sustainable approach business.

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Elizabeth Cairns & Fiona Humberstone Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Powerful Messaging Without Resorting to AI

    Powerful Messaging Without Resorting to AI
    Mar 11 2026

    We're not holding back in this episode - listen in to hear exactly what we think about the use of AI for brand messaging. What we see as the genuinely real risks but perhaps more importantly, what you might want to consider if you're going to take a more empowered approach to crafting messaging that really lands for your business.

    We do hope you enjoy the listen and if you're keen to find our more about Brand Clarity that we mention at the end of the episode you can find it on Fi's website here: https://thebrandstylist.thinkific.com/courses/brand-clarity

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    59 mins
  • Finding Flow in your Business When the World is A Lot

    Finding Flow in your Business When the World is A Lot
    Mar 4 2026
    Flow state has the potential to supercharge productivity by 500%! But flow isn't just a nifty hustle hack, rooting your business in flow makes it more of a joy to run and infinitely more sustainable. In this episode we explore some of the hall markers of a business in flow and get granular about the specifics of how to reliably create the conditions for flow state. If it feels like you're pushing water up hill at the moment or, like us, are struggling with how the tide is turning in the global picture, this might just be the episode you need.

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    31 mins
  • Taking Care: Thoughts on Resilience and Nervous System Regulation when Energy is Low

    Taking Care: Thoughts on Resilience and Nervous System Regulation when Energy is Low
    Feb 25 2026
    Poor old Fi is distinctly under the weather this week so we took the opportunity to have a relaxed conversation about building resilience and nervous system regulation when we're not feeling full beans. In this fairly personal chat we explore what it looks like for each of us when we find ourselves dis-regulated and struggling and what our go to practices are for support. We chat about what that looks like on a daily basis and how we structure our business from the ground up to build in safe guards against nervous system overload. We touch on how that landscape might look different for neurodivergent folks, how challenging it can be to accurately determine our capacity and what real resilience actually looks like.

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    49 mins
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