Host Jennifer Gligoric welcomes Justin ITee Walker, founder and CEO of ITCMD, healthcare cybersecurity expert managing over 40 clinics, and host of the Multiverse Leadership and Technology podcast. Justin’s story is one of profound personal transformation—from surviving addiction and a near-death overdose to becoming a leader in cybersecurity and self-leadership. In this episode, he reveals why the “human firewall” is the most critical defense for clinics, and how authentic connection, training, and empathy can protect your business from even the most sophisticated cyber threats.

The Human Firewall: Why Connection Matters

• Human error is the #1 cybersecurity risk in clinics—connection, awareness, and consistent training are the best defense.
• Social engineering and phishing attacks target busy, untrained staff. Even top-tier clinics can be crippled by a single click or call.

Spotting Phishing, Social Engineering, and Deepfakes

• Don’t trust emails just because they look familiar—always check sender addresses and hover over links before clicking.
• Urgent, time-sensitive emails are classic red flags for phishing.
• Attackers now use AI to create fake Zoom calls, phone calls, and even deepfakes that convincingly mimic CEOs or staff.
• Always verify unusual requests for money or sensitive info, even if they sound or look legitimate.

Modern Antivirus Isn’t Enough

• Traditional antivirus (like Norton) is obsolete. Clinics need behavior-based tools like EDR (Endpoint Detection & Response), set up by a reputable, human-focused IT partner.
• DIY security doesn’t cut it—partner with professionals to safeguard your clinic’s data and systems.

Small Clinics Are Not Immune

• Solo and small clinics are prime targets—attackers assume they lack robust security. Proactive cybersecurity is essential for all clinic sizes.

Justin’s Personal Transformation and Leadership Philosophy

• Justin’s journey through addiction, overdose, and recovery led to a focus on self-leadership and authentic human connection.
• His experience with autism gives him unique insights and “superpowers” in compassion, intuition, and reading people—skills he leverages in both personal growth and cybersecurity leadership.
• Technology is easy—the hard part is building trust, empathy, and connection.

• Prioritize Staff Training: Teach everyone how to spot phishing emails and social engineering attempts.
• Upgrade Security Tools: Move beyond traditional antivirus to behavior-based solutions like EDR, with professional support.
• Establish Verification Protocols: Always verify unusual requests for sensitive info—by phone, email, or video—even if they seem urgent or familiar.
• Build a Culture of Self-Leadership: Encourage growth, resilience, and human connection at every level of your organization.
• Leverage Your Unique Strengths: Embrace your own challenges and turn them into leadership superpowers.

Human connection is the greatest cybersecurity tool—we are the true frontline. — Justin ITee Walker

Even the best antivirus is useless if you’re not trained to recognize threats. — Justin ITee Walker

It starts with self-leadership. If I can’t show up for myself, I can’t show up for the companies or people I’m trying to help. — Justin ITee Walker

Things are not just about the technology, but about how you show up as a human being. — Justin ITee Walker

Don’t be afraid to verify—call official numbers, check with your IT, and never rush. — Jennifer Gligoric

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Justin ITee Walker is the founder and CEO of ITCMD, a leader in healthcare cybersecurity, and host of the Multiverse Leadership and Technology podcast. He specializes in protecting clinics from modern cyber threats through human-focused strategies, self-leadership, and cutting-edge technology. Connect with Justin at justiniteewalker.net or find the Multiverse Leadership and Technology podcast at multiverseleadershippodcast.net.

Host Jennifer Gligoric sits down with Clay Moffat, ex-Navy weapons tech, coach, and author of The Trust Trap, to explore the neuroscience behind trust, betrayal, and resilience. Clay shares his deeply personal journey—from facing potential permanent blindness to distilling 15 years of research into a powerful, practical guide for anyone who’s ever felt blindsided or betrayed in business or life. This episode is packed with real-world insights for clinic owners on how to spot red flags, reclaim agency, and transform painful experiences into opportunities for growth.

The Neuroscience of Betrayal: Why We Miss Red Flags

• Clay explains why our brains are wired to ignore warning signs—even when they’re obvious in hindsight.
• Most people discount the “annoying fly” (our subconscious) that tries to alert us to danger, only connecting the dots after the fact.

Agency: Moving from Victim to CEO

• Both Clay and Jennifer discuss the shift from blaming others to taking radical responsibility for outcomes in business and personal relationships.
• True power comes from accepting your role in every situation—no matter how painful.

Not All Betrayal Is Malicious

• Betrayal is often a result of people acting in their own best interest—not because they’re “bad.”
• Recognizing this helps clinic owners and leaders have more honest, less defensive conversations and make better decisions.

Healing Trauma and Letting Go

• Betrayal is a real trauma, but it doesn’t have to define you.
• Clay’s book includes practical exercises (including QR codes for guided techniques) to help readers process, release, and move on from betrayal.

The Trust Trap: What It Is and How to Escape

• The “trust trap” is the product of evolution, language, and habit—once someone is familiar, our brains stop paying close attention, making us vulnerable.
• Trust, for Clay, is not a fairytale—it’s a mutually beneficial outcome, and it’s healthy to reassess when interests diverge.

Practical Tools for Clinic Owners

• Notice when you’re rationalizing or ignoring bad behavior from staff, partners, or loved ones.
• Don’t default to hypervigilance, but do pay attention when you spot a red flag.
• Use honest, direct conversations—track changes in behavior, ask questions, and observe both language and nonverbals.
• Accept that every relationship has a lifespan; let it end naturally when interests no longer align.

• Spot the Pattern: Learn the signals of betrayal—don’t ignore your gut or rationalize away bad behavior.
• Have the Conversation: When you notice changes, address them directly and compassionately.
• Own Your Part: Agency and self-responsibility are key to breaking free from the trust trap and building a happier, more successful life.
• Release the Pain: Use guided exercises to process and release betrayal trauma.
• Redefine Trust: See trust as a living, mutually beneficial agreement—not a permanent state.

““Forgiveness is a process. When you can step into that, it breaks apart the cognitive dissonance and lets you move forward.” — Clay Moffat

“Once you get over that initial slap in the face—‘Okay, I’m responsible for this’—you step into a sense of power you’ve never experienced before.” — Clay Moffat

“Trust issues are really pattern recognition problems. You just missed the signals and it cost you, but you don’t have to keep repeating that.” — Jennifer Gligoric

“Every relationship you will ever have has a lifespan. Let it end when it’s supposed to end.” — Clay Moffat

Bonus Content & Downloads: Visit superclinicproject.com and join the free Skool community for handouts, guided exercises, and more.

• Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.
• Want a handout or quick consult? Visit superclinicproject.com and click on the host’s picture.

Clay Moffat is an ex-Navy weapons tech, coach, and author specializing in the neuroscience of trust and betrayal. After facing the possibility of permanent blindness, he distilled his life’s work into The Trust Trap, a practical, empowering guide for anyone ready to break free from old patterns and build stronger, more resilient relationships in business and life.

Host Jennifer Gligoric welcomes Rob Wentz, founder of the Unstuck Movement, Christian entrepreneur, best-selling author, media marketer, strategist, and award-winning radio personality. Rob shares his journey from awkward, introverted broadcaster to master communicator and coach, unveiling his Six Attitudes of Brilliant Communicators. This episode is packed with actionable strategies for clinic owners and leaders on intentional communication, authentic relationship-building, and how to create lasting impact in business and life.

The Six Attitudes of Brilliant Communicators

• Be Bold: Address difficult conversations head-on. Avoiding uncomfortable truths only creates more negativity and missed opportunities for growth.
• Be Fresh: True listening is rare—be genuinely curious, ask questions, and focus on understanding others rather than waiting to speak.
• Be Pliable: Adapt your communication style to your audience without losing your own identity. Authenticity attracts trust and respect.
• Be Precise: Communicate with clarity and brevity. The most powerful messages are delivered with few, well-chosen words.
• Be Confident: Confidence is rooted in knowing your vision, values, and why you do what you do. Self-awareness and integrity are key.
• Be Remarkable: Seek to create win-win situations and serve others. Remarkable communicators build relationships, not just transactions.

Authenticity & Relationship-Building

• Authenticity is magnetic—people are drawn to those who are real and consistent in their values.
• Building real connections with patients and clients leads to loyalty, referrals, and long-term business growth.
• Systemize personal touch: Document patient stories and motivations in your EHR to ensure every visit feels personal.

Business Impact for Clinic Owners

• Go beyond surface-level interactions. Ask about each patient’s “why” and tailor your care to their true motivations.
• Presence and curiosity can transform not only patient outcomes, but also your clinic’s reputation and referral base.
• Not every provider wants deep relationships, but those who do can build a loyal, steadily growing client base.

Balancing Volume and Connection

• Some practitioners focus on high volume, while others prioritize deeper, longer-lasting relationships—even if it means seeing fewer patients per day.
• There’s no one-size-fits-all, but intentional, authentic communication always creates more value.

• Be Intentional: Treat every conversation as an opportunity for impact—don’t just “get through” your day.
• Listen Actively: Ask questions that get to the heart of your patients’ needs and motivations.
• Document Personal Details: Use your EHR or notes to remember what matters most to each patient.
• Serve First: Approach every interaction with the mindset of creating value and service, not just making a sale.
• Build Win-Win Relationships: Focus on creating mutual benefit—in patient care, networking, and business partnerships.

Being bold is the hardest but most important part. — Rob Wentz

If you don’t know who you are, it’s hard not to break when you bend. — Rob Wentz

Precision in speaking is everything. The most powerful speakers are quote-worthy because they say so much in fewer words. — Rob Wentz

Imagine the difference I can make in that person’s life if I pay attention. — Rob Wentz

A great conversation and meeting people is never a waste of time if you’re open to all the other possibilities. — Jennifer Gligoric

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

Want a handout or companion worksheet? Visit superclinicproject.com and check out the free Skool community for downloads and episode extras.

Rob Wentz is the founder of the Unstuck Movement, a Christian entrepreneur, best-selling author, strategist, and award-winning radio personality. He specializes in helping leaders and organizations level up their communication, build authentic relationships, and create lasting impact through intentional, value-driven strategies. Connect with Rob at LeadImpactTransform.com or on social media as Rob Z. Wentz.

Host Jennifer Gligoric welcomes tech innovator and secure communications expert Josh Taylor—founder of TechSquad and co-host of the “Talking Maiden” podcast—to the Super Clinic Project Podcast. Josh unpacks why traditional patient communication methods are failing clinics, how two-way texting and AI are reshaping patient engagement, and what the future holds for healthcare interactions. From practical tech upgrades to a vision of AI-powered, frictionless clinic experiences, this episode is packed with actionable strategies and real-world insights for clinic owners ready to elevate both patient care and operational efficiency.

Why Traditional Communication Falls Short

• Josh reveals why patient portals and custom apps are losing relevance—patients crave simplicity, not more logins and downloads.
• The “lightbulb moment”: If you text your family and friends, why not your clinic?

The Rise of Two-Way Texting & AI

• How switching to secure, HIPAA-compliant two-way texting dramatically boosts engagement and satisfaction.
• AI’s role: Automating routine questions, bookings, and follow-ups—while keeping human oversight for sensitive issues.

Guardrails & Personalization in AI

• Guardrails ensure the AI only answers within set boundaries; if it’s unsure, it escalates to a real person.
• AI is a tool to help—not replace—the human touch in healthcare.

From Apps to AI-Driven Experiences

• The future: Patients will use their phone’s AI assistant to book, reschedule, and manage appointments—no app required.
• Clinics that start with texting and simple AI now will be ready for seamless, voice-activated systems soon.

Real-World Implementation & Advice

• Start with two-way texting as a bridge to future AI capabilities.
• Don’t wait for “perfect” tech—implement what works now and build from there.
• Focus on systems that reduce friction for patients and staff, freeing up your team for higher-value work.

• Rethink patient engagement: Move away from clunky apps and portals.
• Implement secure, two-way texting as your primary communication channel.
• Choose solutions that are HIPAA-compliant and have AI plugins for future scalability.
• Use AI to automate routine tasks, but always ensure there’s a human fallback for complex or sensitive issues.
• Don’t let perfect be the enemy of better—start improving now with the tools you have.
• Prepare for a future where AI handles much of the admin, allowing your team to focus on personal, high-impact care.

“Don’t wait for the perfect software. Start with what works, and let your systems evolve alongside your clinic.” — Josh Taylor

“The biggest challenge is friction. AI and texting remove barriers and make the experience seamless for patients and clinics.” — Josh Taylor

“Don’t let perfect be the enemy of better. Start improving patient communication now, even if it’s not perfect.” — Josh Taylor

“If you’re waiting for the ‘right time’ to start with AI and texting, you’re already behind. Start now, learn fast, and lead your market.” — Josh Taylor

• Learn more about Josh’s work: txtsquad.com
• Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic growth experts!

Have a challenge? Book a free session with Jennifer via superclinicproject.com—just click her picture!

Josh Taylor is the founder of TechSquad, Canada’s leading app-free, secure healthcare communications platform. He’s a recognized tech leader with degrees in mathematics, physics, computer science, and an MBA in finance. Josh has helped transform patient engagement for clinics across North America—delivering frictionless, scalable solutions that blend cutting-edge tech with the human touch.

Host Jennifer Gligoric spotlights Dr. Rehan Lakhani, naturopathic doctor, entrepreneur, and Regional Educator for Nature’s Way Integrative Therapeutics. Dr. Lakhani shares his journey from high school side hustles to building Georgian Bay Integrative Medicine, a thriving multidisciplinary clinic focused on preventative, root-cause care. He opens up about entrepreneurial pivots, lessons from scaling, and the value of patient-centered protocols and integrated teams. This episode is packed with actionable strategies for clinic owners on growth, patient engagement, and building resilient, collaborative healthcare businesses.

Key Topics & Takeaways

Entrepreneurial Journey in Healthcare

• Dr. Lakhani’s entrepreneurial roots began with consulting in nutrition and fitness during high school, leveraging his “hot market” to build confidence and early client results.
• After experiencing the limitations of public health, he founded his own clinic for greater autonomy and patient impact.
• “Owning your own business is just solving one problem after another—they just evolve over time.”

Patient-Centered Protocols & Preventative Care

• Dr. Lakhani emphasizes dedicating time to thoroughly review assessments and lab results, empowering patients to understand and act on their health risks.
• He shares a powerful story of a patient who was motivated to make life-changing decisions after understanding her lab results and family history.
• This detailed approach improves patient buy-in and outcomes, especially in preventative health.

Building a Multidisciplinary, Integrated Clinic

• Georgian Bay Integrative Medicine centers care around a team: naturopathic doctors, nurse practitioners, therapists, and more.
• “All the spokes are different practitioners providing input in an integrated treatment plan.”
• Collaboration is fostered through monthly case reviews and a mix of salary and billing-split compensation, supporting innovation and continuity of care.

Growth, Advanced Therapies & Business Structure

• The clinic is expanding into advanced therapies (IVs, exosomes, PRP) for health optimization, but maintains a laser focus on functional medicine and root-cause care as the foundation.
• Growth is managed to avoid overwhelming the core message or diluting patient experience—every new service is integrated with intention.
• “Everyone has to go through our transformational protocol before accessing advanced treatments—so we know their body can handle it.”

Vision for the Future

• Dr. Lakhani’s long-term goal is to expand Georgian Bay Integrative Medicine into new cities, starting with Toronto, to bring integrated, patient-centered care to more communities.

Actionable Insights for Clinic Owners

• Start with your strengths—let results and your network drive early growth.
• Communicate clearly and thoroughly with patients, especially about assessments and lab work, to build trust and engagement.
• Build a multidisciplinary team to address the full spectrum of patient needs, and foster collaboration through structured case reviews.
• Maintain a laser focus on root-cause care before expanding into advanced therapies or new business lines.
• Structure compensation and collaboration to support innovation, continuity, and a seamless patient experience.

Memorable Quotes

“ If you’re listening in as a clinician and you’re teetering on the edge—do I want to start my own thing?—I would always say yes. Now is such a good time. There is consumer awareness, and you can be the gap between awareness and action.” — Dr. Rehan Lakhani “Start with your passion and your network—let your results speak for themselves and growth will follow.”

— Dr. Rehan Lakhani

“Take a chance on yourself. That’s how you make the biggest impact in your life and for your patients.”

— Jennifer Gligoric

How to Support the Show

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth. Want a handout or quick consult? Visit superclinicproject.com and click on the host’s picture.

About Our Guest

Dr. Rehan Lakhani is a naturopathic doctor, educator, entrepreneur, and founder of Georgian Bay Integrative Medicine. He specializes in preventative, root-cause health, integrated care, and patient-centered protocols. Dr. Lakhani’s mission-driven approach is redefining healthcare delivery and setting new standards for multidisciplinary clinics.