What happens when AI stops acting as a productivity tool and starts becoming the decision layer of engineering? In this episode of Talking Industrial Automation, Lisa Richter sits down with Dr. Axel Zein, CEO and President of WSCAD, to explore the rise of AI-native engineering and what it means for the future of industrial automation.

Axel explains why simply adding AI to existing workflows isn't enough, how engineering processes are poised for a fundamental transformation, and why the companies that embrace AI today will gain a significant advantage tomorrow. From reducing complexity and accelerating documentation to reshaping the role of engineers themselves, this conversation offers a practical look at where AI is delivering real value—and where the hype falls short.

n this episode of Talking Industrial Automation, Lisa Richter sits down with Rob Goldsmith, Director of Industrial Systems at Matrix, to explore his unexpected journey from bioengineering student to automation leader overseeing one of North America's largest independent integration teams.

Rob shares how Matrix "brings processes to life" through factory automation, network infrastructure, and industrial systems integration — from small retrofit projects to massive greenfield installations. He also explains automation in everyday terms using a simple "making soup" analogy, discusses the growing role of AI in manufacturing, and highlights why CSIA best practices and strong client relationships remain essential in a rapidly evolving industry.

Tune in for insights on leadership, automation strategy, AI adoption, and the human side of industrial systems integration.

In this episode of Talking Industrial Automation, host Lisa Richter sits down with Jeremy Anderson, President of Process and Data Automation at the Krones Group, to explore what it really takes to modernize manufacturing in today's rapidly evolving landscape.

Jeremy shares his journey from taking things apart as a kid to leading automation and data-driven transformation across complex production environments. He dives into how organizations can scale automation intelligently, balance people and technology, and build systems that deliver long-term value—not just quick wins.

You'll also hear insights on what sets great system integrators apart, why CSIA certification matters, and how a collaborative industry mindset continues to drive innovation and shared success.

🎧 Listen to the full episode to learn how to scale automation the right way, build resilient teams, and stay competitive in a constantly changing manufacturing environment.