What does it take to make industrial automation truly successful? In this episode of Talking Industrial Automation, host Lisa Richter welcomes Nick Plathe, New Business Development Manager at ITI Group, to discuss how manufacturers can use digital transformation to solve real business and operational challenges.

With more than 15 years of experience in MES, SCADA, industrial automation, and OT/IT integration, Nick shares how a holistic approach to technology can improve production visibility, reduce waste, maintain quality, and help companies make better decisions. He also explores the challenges manufacturers face today, from talent shortages and retiring experienced workers to the growing importance of AI, cybersecurity, and real-time data.

Nick explains why choosing the right system integrator involves more than comparing prices, why involving stakeholders early can make or break a project, and why companies need to capture valuable knowledge before it leaves with their most experienced employees.

His advice is simple: Understand the business problem before choosing the technology. By investing in proper discovery, asking the right questions, and focusing on measurable business outcomes, manufacturers can build solutions that deliver lasting value.

Tune in for practical insights on digital transformation, smarter manufacturing, and the future of industrial automation.

What does it take to build smarter, more effective industrial automation? Lisa Richter sits down with Greg Jackson of Smart Sites and Alan Hinchman of Gray Matter to explore a partnership spanning more than 30 years—and how the industry has evolved from simply collecting data to turning it into meaningful insight.

They dive into AI, cybersecurity, system integration, industry expertise, and the growing need to do more with less. They also share lessons from the field, the importance of trusted partnerships, and what's ahead for the future of industrial automation.

Tune in for insights and real-world perspectives on where automation is headed. Listen to the full episode and discover more on the Industrial Automation Exchange at www.csiaexchange.com.

In this episode of Talking Industrial Automation, Lisa Richter sits down with Nicole Bojic, Founder and CEO of ILLI Agency, to explore the human side of B2B marketing and industrial automation buying decisions.

Nicole explains why the best technology can lose to the technology a buyer actually understands, and why technical specifications, data, and ROI alone may not be enough to win the deal. Drawing from years of buyer research, she shares how fear, trust, risk, and internal decision-making shape purchasing decisions long before an RFQ ever arrives.

The conversation also dives into how AI is changing the way industrial buyers discover and shortlist companies, why businesses need to create content around the real questions their customers are asking, and how smaller industrial firms can build visibility without trying to be everywhere.

Nicole and Lisa discuss the shift from selling capabilities to understanding buyers, overcoming "pilot purgatory" when moving from IT to OT, and why companies should focus on building trust before the buying process officially begins.

Tune in for an insightful conversation about buyer psychology, industrial automation marketing, AI-driven search, and the future of B2B technology sales.

What does it take to turn decades of industrial automation expertise into a modern, AI-ready manufacturing business? In this episode of Talking Industrial Automation, Lisa Richter sits down with Sam Zungri, President and CEO of Polaris Automation, to discuss how automation, operational data, and employee ownership are transforming the future of manufacturing.

Sam shares his journey from electrical engineer to business leader, explains how Polaris evolved from a traditional controls system integrator into a digital transformation partner, and reveals how their proprietary Core Data platform helps manufacturers convert overwhelming amounts of plant-floor data into actionable business intelligence.

The conversation explores today's biggest challenges—including workforce shortages, retiring experts, AI adoption, and the growing importance of trusted partnerships over transactional vendor relationships. Sam also offers practical advice for manufacturers preparing for the next wave of industrial innovation and explains why relationships, transparency, and continuous learning remain the foundation of long-term success.

🎧 Listen now to discover how connected data, AI, and a people-first culture are driving the next generation of industrial automation.

What happens when AI stops acting as a productivity tool and starts becoming the decision layer of engineering? In this episode of Talking Industrial Automation, Lisa Richter sits down with Dr. Axel Zein, CEO and President of WSCAD, to explore the rise of AI-native engineering and what it means for the future of industrial automation.

Axel explains why simply adding AI to existing workflows isn't enough, how engineering processes are poised for a fundamental transformation, and why the companies that embrace AI today will gain a significant advantage tomorrow. From reducing complexity and accelerating documentation to reshaping the role of engineers themselves, this conversation offers a practical look at where AI is delivering real value—and where the hype falls short.

n this episode of Talking Industrial Automation, Lisa Richter sits down with Rob Goldsmith, Director of Industrial Systems at Matrix, to explore his unexpected journey from bioengineering student to automation leader overseeing one of North America's largest independent integration teams.

Rob shares how Matrix "brings processes to life" through factory automation, network infrastructure, and industrial systems integration — from small retrofit projects to massive greenfield installations. He also explains automation in everyday terms using a simple "making soup" analogy, discusses the growing role of AI in manufacturing, and highlights why CSIA best practices and strong client relationships remain essential in a rapidly evolving industry.

Tune in for insights on leadership, automation strategy, AI adoption, and the human side of industrial systems integration.

In this episode of Talking Industrial Automation, host Lisa Richter sits down with Jeremy Anderson, President of Process and Data Automation at the Krones Group, to explore what it really takes to modernize manufacturing in today's rapidly evolving landscape.

Jeremy shares his journey from taking things apart as a kid to leading automation and data-driven transformation across complex production environments. He dives into how organizations can scale automation intelligently, balance people and technology, and build systems that deliver long-term value—not just quick wins.

You'll also hear insights on what sets great system integrators apart, why CSIA certification matters, and how a collaborative industry mindset continues to drive innovation and shared success.

🎧 Listen to the full episode to learn how to scale automation the right way, build resilient teams, and stay competitive in a constantly changing manufacturing environment.

In this episode of Talking Industrial Automation, host Lisa Richter speaks with Clint Bundy, Managing Director at Bundy Group, a boutique investment bank that has spent more than three decades advising companies in automation, control systems integration, industrial technology, IoT, and cybersecurity.

Clint shares how growing up in a family business shaped his career in mergers and acquisitions and explains how Bundy Group helps founders and management teams navigate some of the biggest decisions they'll ever make—selling a company, raising capital, or finding the right strategic partner.

The conversation explores the rapid growth of M&A activity in the system integration market, the difference between strategic buyers and private equity investors, and what makes automation companies attractive acquisition targets. Clint also breaks down the four key drivers of company value—stability, profitability, growth, and scale—and offers practical advice for owners who want to build stronger businesses, whether they plan to sell or not.