On The Additive Advantage, we talk about why additive manufacturing succeeds or fails — and why the answer is never the printer itself.
In this episode, we’re joined by Paul Chabala, Senior Manager of Managed 3D Printing Services at Ricoh USA, who brings one of the clearest inside-out perspectives on enterprise additive manufacturing.
Paul began his career in product development, but additive pulled him into manufacturing when his organization needed to move from experimentation to production — without an internal playbook for how to do that. During his time at Crown Equipment, he helped build additive as an operational capability, navigating challenges that don’t show up in slide decks: leadership buy-in, skills gaps, resourcing tradeoffs, governance, and risk.
Today, Paul works on the solution side, helping companies adopt and scale additive through managed services — applying the hard lessons he learned the first time around.
This conversation isn’t about machines.
It’s about what has to change inside an organization for additive to work — and why, when it finally does, it looks a lot more boring than expected.
What You’ll Learn in This Episode
1. Additive Is an Organizational Change Problem First
Technology readiness is rarely the limiting factor. The real friction shows up when additive moves from R&D into production and collides with existing structures, incentives, and leadership priorities.
2. The Most Critical Role Is the “Translator”
Organizations underestimate how important it is to have someone — or a team — who speaks DFAM, manufacturing rigor, and executive ROI language simultaneously. Without that translation layer, additive stays siloed and fragile.
3. Parallel Systems Are a Symptom — Not the Goal
Running key capabilities in parallel (like DFAM “shadow lanes”) can keep progress alive when alignment doesn’t exist, but it’s also a signal that additive hasn’t been fully absorbed. Success means merging back into the core business once the capability proves itself.
4. ROI Must Be Framed at the Enterprise Level
Department-level wins aren’t enough. To scale additive, leaders must understand how time-to-value, risk reduction, and operational flexibility roll up to enterprise outcomes and the P&L.
5. The Future of Additive Sounds Boring — and That’s the Point
Five year
About the Show
The Additive Advantage Podcast explores what it really takes to turn additive manufacturing into a scalable, performance-driven business capability. Hosted by Dani Mason and Shon Anderson, the show features real conversations with leaders accountable for outcomes — not hype.
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Follow The Additive Advantage Podcast on Apple Podcasts and Spotify, watch full episodes on YouTube, and follow us on LinkedIn to stay up to date on new episodes and insights.
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About B9Creations
The Additive Advantage Podcast is produced by B9Creations as part of our commitment to moving additive manufacturing beyond experimentation and into real-world production. The podcast reflects the same outcome-focused, execution-driven approach we bring to our work with customers.
At B9Creations, we help organizations operationalize additive manufacturing as a strategic capability through advanced 3D printing platforms, software, and the Additive Advantage Model. The conversations on this pod...
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