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The Algorithm-Optional Marketing Plan

The Algorithm-Optional Marketing Plan

Written by: Gal Marketing
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About this listen

 Tired of posting daily just to maintain your reach? Ready to build a marketing strategy that works whether you post today or not? The Algorithm-Optional Marketing Plan is a 4-part limited podcast series for service providers, coaches, and thought leaders who are burned out from algorithm-dependent marketing and ready to create calm, consistent conversions.Hosted by Rachel from Gal Marketing, email marketing strategist who's helped countless businesses build email systems that convert 20%+ of incoming leads — without relying on social media algorithms. In this challenge, you'll learn: ✓ How to separate visibility work from stability work in your marketing strategy ✓ Why you don't have a visibility problem—you have a volatility problem ✓ How to create one clear entry point that separates leads from followers ✓ The tortoise and hare framework for nurturing both fast and slow buyers ✓ How to build email automation systems that convert while you rest ✓ Strategic alternatives to constant content creation and algorithm chasing Perfect for: ✓ Business owners exhausted from daily posting requirements ✓ Coaches and consultants ready to own their marketing infrastructure ✓ Service providers who want predictable revenue without social media burnout ✓ Entrepreneurs building sustainable, algorithm-optional businesses Each episode includes: ✓ Clear teaching on one key marketing principle ✓ Real talk about algorithm dependency and platform volatility ✓ Actionable steps you can implement immediately ✓ Permission to build a business that doesn't require constant content creationCopyright 2025 Gal Marketing Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Part 4 — Convert: Calm, Predictable Conversions

    Part 4 — Convert: Calm, Predictable Conversions
    Nov 6 2025
    In This Episode:

    In Day 4, we're bringing it all together with conversion systems that work whether you post today or not. Because "consistency" has been hijacked — it's not about posting every day, it's about predictable performance.

    Key Topics Covered:
    • What happens to your business when you take a week off
    • Why "consistency" isn't about daily posting — it's about predictable performance
    • What becomes possible when systems do the heavy lifting
    • What a system actually is (hint: it's not robotic, it's repeatable)
    • The difference between "set it and forget it" vs "set it and refine it"
    • Your calm conversion ecosystem: welcome sequences, nurture flows, re-engagement
    • How to make automation feel human, not cold
    • Why profitability is calm when it's predictable
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    10 mins
  • Part 3 - Nurture: Connection That Builds Buying Energy

    Part 3 - Nurture: Connection That Builds Buying Energy
    Nov 6 2025
    In This Episode:

    You don't need more followers. You need more qualified leads. Connection is what bridges visibility and conversion, and it's where most business owners completely drop the ball.

    In Part 3, we're exploring the three stages of the customer journey and why your email list is uniquely positioned to convert both the "hare" (quick buyers) and the "tortoise" (the 75% who take their time).

    Key Topics Covered:
    • Why most email lists don't convert (hint: there's no nurture)
    • The three stages of the customer journey: Awareness → Understanding → Readiness
    • The Tortoise and the Hare: understanding your two buyer types
    • Why email is primed to speak to both buyer types
    • The power of storytelling over strategy dumps
    • How consistency doesn't mean constant output
    • Meeting people where they are, not where you want them to be
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    10 mins
  • Part 2— Attract: Stabilize the Volatility

    Part 2— Attract: Stabilize the Volatility
    Nov 6 2025
    In This Episode:

    You need to stabilize the volatility of inbound leads in order to reach consistent conversions. The problem? Most business owners are getting visibility but not creating separation between followers and actual leads.

    In Part 2, we're exploring how to create one clear pathway that moves the right people from "I found you on Instagram" to "I'm ready to explore working with you."

    Key Topics Covered:
    • Why engagement doesn't equal conversion
    • The difference between followers (content consumers) and leads (people moving toward buying)
    • How to use social media as a spark, not your entire strategy
    • The three filters for aligned attraction: Relevance, Resonance, Relationship
    • Why clarity attracts and generality repels
    • How to stabilize volatility with one intentional entry point
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    11 mins
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