• How Atlas Stationers Is Growing: Warehouse, Inventory & Hiring Updates | Atlas Ink Podcast Ep. 18
    Oct 13 2026

    Atlas is growing, and in Episode 18 we’re breaking down our new warehouse system, increasing inventory for the holiday season, and what’s changing as our team continues to grow. We also talk through our latest hiring process updates and what it takes behind the scenes to keep a growing stationery business moving forward.

    For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

    Want us to talk about a specific topic in a future podcast? Comment below and let us know!

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    46 mins
  • These Business Decisions Changed Our Stationery Shop Forever | The Atlas Ink Podcast | Episode 17
    Sep 25 2026

    What were the biggest decisions that shaped Atlas Stationers into the business it is today? In this episode of The Atlas Ink Podcast, we look back at the game-changing choices, risks, and turning points that helped take Atlas from a traditional stationery store to where we are today.

    For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

    Want us to talk about a specific topic in a future podcast? Comment below and let us know!

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    42 mins
  • The Hobonichi Rush Isn’t Over + Other Planners We Love | The Atlas Ink Podcast | Episode 16
    Sep 11 2026

    The Atlas bros are back with another podcast episode that discusses planner season and the continuously growing team.

    For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

    Want us to talk about a specific topic in a future podcast? Comment below and let us know!

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    50 mins
  • From Sidewalk Sale 39 to Hobonichi Season | The Atlas Ink Podcast | Episode 15
    Aug 31 2026

    We’re recapping an incredible Sidewalk Sale and talking all things Hobonichi as we get ready for the 2027 season. Plus, we share what’s coming next for Atlas Stationers and the Atlas Ink Podcast.

    For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

    Want us to talk about a specific topic in a future podcast? Comment below and let us know!

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    1 hr and 2 mins
  • Sitting Down with the Creator of the Atlas Sidewalk Sale | The Atlas Ink Podcast | Episode 14
    Aug 24 2026

    In this special episode, we sit down with our father and 3rd-generation Atlas Stationers owner, Donald Schmidt, to hear the story behind the creation of the Atlas Sidewalk Sale and how it grew into the event it is today.

    For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

    Want us to talk about a specific topic in a future podcast? Comment below and let us know!

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    1 hr and 8 mins
  • Hobonichi 2027 Is Almost Here & Retail Team Growth | The Atlas Ink Podcast | Episode 13
    Jul 31 2026

    We share the latest on the upcoming Hobonichi 2027 launch, exciting team promotions and expansion at Atlas Stationers, and what these changes mean for the busy season ahead.

    For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

    Want us to talk about a specific topic in a future podcast? Comment below and let us know!

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    49 mins
  • Sidewalk Sale Special + Big Giveaway | The Atlas Ink Podcast | Episode 12
    Jul 17 2026

    Giveaway Alert!

    We are giving away one of our exclusive Sidewalk Sale 3/4 Sleeve Baseball Shirts to one lucky, randomly selected winner!

    HERE'S HOW TO ENTER

    1) Subscribe to @atlasstationers1939

    2) Like the video

    3) Comment below your favorite part of the Sidewalk Sale. If you've never attended, comment what you think would be your favorite part of the event!

    We will randomly select a winner on August 17 at 12pm CT! Must live in the United States to win and over the age of 18. YouTube is in no way sponsoring nor affiliated with this giveaway!

    Sidewalk Sale Event Information https://www.atlasstationers.com/pages/sidewalk-sale-39

    For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

    Want us to talk about a specific topic in a future podcast? Comment below and let us know!

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    1 hr and 14 mins
  • Back from Japan and Back in the Chaos | The Atlas Ink Podcast | Episode 11
    Jul 3 2026

    Fresh off a trip to Japan, the Atlas Brothers sit down to share travel highlights and the inspiration brought home. We also cover affiliate program updates, the countdown to Sidewalk Sale 39, and a packed schedule of upcoming in-store events and pop-ups.

    For nearly nine decades, Atlas stories have lived behind the counter. Now they’re hitting the airwaves. The Atlas Ink Podcast features brothers Brian and Brendan, 4th-generation co-owners, chatting a few times a month about life at Atlas. From behind-the-scenes moments and store happenings to new product drops and upcoming events, it’s an inside look at Atlas, straight from the source.

    Want us to talk about a specific topic in a future podcast? Comment below and let us know!

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    1 hr and 3 mins