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The Author Switch

The Author Switch

Written by: Carma Spence
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 Many entrepreneurs, founders, and thought leaders are sitting on powerful ideas that deserve to shape industries, spark movements, and leave a legacy. Hosted by bestselling author and strategic message consultant Carma Spence, The Author Switch Podcast explores the moment bold thinkers decide to stop playing small—and start sharing what matters. Whether your idea becomes a book, a brand, or a body of work, this show will help you flip the switch from silence to significance.© Carma Spence | All Rights Reserved. Economics Leadership Management & Leadership
Episodes
  • Creative Insecurity: The Secret to Innovation and Success

    Creative Insecurity: The Secret to Innovation and Success
    Mar 10 2025
    Facebook Twitter LinkedIn Pinterest Email March 10, 2025 | Episode 112 Creative Insecurity:The Secret to Innovation and Success Embracing Risk: Why Writers and Entrepreneurs Must Get Comfortable with Failure Episode 112: Creative Insecurity: Why Fear Fuels Success by Carma Spence | The Author Switch Podcast https://authorswitch.s3.us-east-2.amazonaws.com/PODCAST/2025/112-Creative-Insecurity-03-03-25/112-Creative-Insecurity-03-03-25.mp3 Notes Listen as Carma Spence chats with James Sweeney and Rhonda Lauritzen on The Author Switch Podcast. The authors of the book, Creative Insecurity share their unique take on the key to success. Discover how doubt can be a powerful tool for success in entrepreneurship. Learn about: the importance of humility,embracing failure, andthe “Innovator’s Trifecta.” Get actionable insights and strategies to boost your authority, influence, and impact. Time Stamps 00:00 Introduction to Innovation01:12 Meet the Authors of Creative Insecurity02:32 The Concept of Creative Insecurity03:46 Embracing Failure for Success06:11 The Innovator’s Trifecta09:53 The Contrarian’s Checklist16:32 The Value of Being First20:19 Conclusion and Final Thoughts Want more episodes like this one? Summary of Episode 112: Creative Insecurity: The Secret to Innovation and Success: What if self-doubt was the key to unlocking your creative potential? In this episode of The Author Switch Podcast, I chat with James Sweeney and Rhonda Lauritson, co-authors of Creative Insecurity. We explore how embracing failure and maintaining humility can lead to unprecedented success. James Sweeney is a serial entrepreneur with 14 successful healthcare companies under his belt. He shares his unconventional wisdom on “failing your way to success.” His journey from being on the cover of the Wall Street Journal to experiencing a dramatic stock plummet offers valuable lessons in resilience and adaptability. The Power of Creative Insecurity Discover why insecurity, often viewed as a negative, can be a powerful catalyst for innovation and growth. Learn how to: Harness your insecurities to overcome obstacles and find creative solutionsDevelop a “no quit gene” while knowing when to pivotMaintain humility as the bedrock of success, regardless of your achievements The Contrarian’s Path to Innovation James introduces his “Contrarian’s Checklist,” a tool designed to help entrepreneurs think differently. Rhonda adds valuable insights on applying these principles to authors and content creators. She emphasizes the immeasurable value of changing lives through your work. Key Takeaways: Embrace failure as an integral part of success. Learn why welcoming failure can lead to breakthroughs and innovation. The importance of being first over being right. Understand the advantages of pioneering ideas and how to navigate the challenges that come with being a trailblazer. The power of “Tell me more.” Discover how these three simple words can open doors and mitigate risks in your business journey. Balancing ambition with humility. Learn strategies to aim high while staying grounded and open to learning. If you want to harness your insecurities and turn them into creative fuel, this episode is for you. James and Rhonda’s insights will challenge your perceptions of failure and success. They will inspire you to embrace your vulnerabilities and use them as stepping stones to greatness. Are you ready to transform your creative insecurities into your greatest strengths? Watch this episode and discover how to navigate the delicate balance between ambition and humility. This will pave the way for unprecedented success in your efforts. P.S. Looking for more strategies to amplify your authority and influence through your writing? Visit authorswitch.com/episodes for a wealth of additional insights and expert interviews! Attention: Executive Coaches, Business Leaders, and Consultants: Get Your Free Roadmap to Publishing the Right Book for Your Brand Is it time to write and publish a book that truly reflects your expertise, grows your business, and builds your authority? Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals. Learn More Start Listening Today! The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can leverage the power of books to take their businesses to a whole new dimension. Learn more about the show and where it is available on its page. Listen To or View Episodes Want to be on the podcast? Submit Your Question for a Future Episode FollowFollowFollowFollowFollow Facebook Twitter LinkedIn Pinterest Email The post Creative Insecurity: The Secret to Innovation and Success appeared first...
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    22 mins
  • Increase Backlist Book Sales: 10 Proven Strategies for Authors

    Increase Backlist Book Sales: 10 Proven Strategies for Authors
    Feb 24 2025
    Facebook Twitter LinkedIn Pinterest Email February 24, 2025 | Episode 111 Increase Backlist Book Sales:10 Proven Strategies for Authors Proven Methods to Boost Nonfiction Book Sales and Grow Your Business Episode 111: Increase Backlist Book Sales: 10 Proven Strategies by Carma Spence | The Author Switch Podcast https://authorswitch.s3.us-east-2.amazonaws.com/PODCAST/2025/111-Revive-Old-Titles-02-24-25/111-Revive-Old-Titles-02-24-25.mp3 Notes Is your once-bestselling book now losing momentum? Don’t worry, it’s not the end. In this episode of The Author Switch Podcast, Carma Spence shares 10 proven tactics to increase the sales of your backlist titles. These actionable strategies will help you bring your old books back into circulation. Learn about: re-releasing with a fresh cover,writing sequels,creating special editions,getting media coverage,optimizing keywords, and more. These actionable tips are designed to help authors like you attract more clients and grow your business. Tune in and turn on your author switch to take your book sales to the next level. Time Stamps 00:00 Introduction to Reviving Your Book Sales01:28 Tactic 1: The Re-Release Effect04:04 Tactic 2: Sequel or Second Edition05:47 Tactic 3: Audiobooks and Special Editions07:27 Tactic 4: Media Coverage for Old Titles09:14 Tactic 5: Repurpose, Bundle, or Reposition11:52 Tactic 6: Using Nostalgia12:42 Tactic 7: Keyword Optimization13:29 Tactic 8: Book Tour 2.014:00 Tactic 9: The Power of Scarcity15:38 Tactic 10: The Hollywood Effect16:49 Conclusion and Final Thoughts Want more episodes like this one? Summary of Episode 111: Increase Backlist Book Sales: 10 Proven Strategies for Authors: Is your once-bestselling book gathering dust on virtual shelves? Don’t let this business growth asset fade into obscurity! In this episode of The Author Switch Podcast, I share 10 powerful strategies to breathe new life into your older titles. It is even possible to reclaim that your bestseller status! I’ve seen firsthand how a strategic approach can revitalize older works. Whether your book has been out for a year or a decade, these tactics will help you increase sales and expand your reach. Reviving Your Backlist: 10 Proven Strategies The Re-Release Effect: Learn how a fresh cover and updated messaging can give your book a second wind. This can attract new readers and even entice previous buyers. Sequels and Second Editions Discover the power of building on your existing work. Through a sequel or an updated edition, this can reignite interest in your original book. Audiobooks and Special Editions Explore how diversifying your book’s formats can tap into new markets. And it can boost sales across all versions. Leveraging Current Events Find out how to position your book as relevant to today’s headlines. You can do this even years after its initial release. Repurposing and Bundling Uncover creative ways to present your existing content in new packages. You may even reach audiences you hadn’t considered before. The Nostalgia Factor Learn how to celebrate your book’s milestones to create buzz and renewed interest among readers. Keyword Optimization Understand the importance of periodically updating your book’s keywords. This ensures it remains discoverable in an ever-changing online landscape. Book Tour 2.0 This modern approach to book promotion can work just as effectively for older titles as for new releases. Creating Scarcity Discover how limited-time offers can drive sales and create urgency around your older titles. The Hollywood Effect Learn how adaptations and spin-offs can breathe new life into your original work. Throughout this episode, I share personal stories and practical examples from my own experience. You’ll gain valuable insights on how to apply these strategies to your own past titles. Why not turn old titles into fresh sources of authority and income? Are you ready to dust off your older titles and give them a new lease on life? Tune in to this episode today! Arm yourself with the knowledge to transform older books into powerful tools for growing your business. P.S. Looking for more ways to amplify your authority through your books? Visit authorswitch.com/episodes for a treasure trove of additional insights and strategies! Attention: Executive Coaches, Business Leaders, and Consultants: Get Your Free Roadmap to Publishing the Right Book for Your Brand Is it time to write and publish a book that truly reflects your expertise, grows your business, and builds your authority? Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals. Learn More Start Listening Today! The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can ...
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    19 mins
  • How to Revive Old Books: 10 Backlist Book Marketing Strategies That Work

    How to Revive Old Books: 10 Backlist Book Marketing Strategies That Work
    Feb 17 2025
    Facebook Twitter LinkedIn Pinterest Email February 17, 2025 | Episode 110 How to Revive Your Old Books:10 Backlist Book Marketing Strategies That Work Evergreen Book Marketing Techniques to Sustain Sales Episode 110: How to Revive Your Backlist Books: 10 Marketing Strategies That Work by Carma Spence | The Author Switch Podcast https://authorswitch.s3.us-east-2.amazonaws.com/PODCAST/2025/110-Post-Launch-Strategies-02-17-25/110-Post-Launch-Strategies.mp3 Notes In Carma Spence shares 10 powerful backlist book marketing strategies. Use these methods to maintain and boost your book sales long after the launch. Tactics discussed include: leveraging your bestseller statusimplementing evergreen marketing techniquesrepurposing content, andgenerating ongoing reviews. These insights can keep your backlist titles thriving. Watch this episode of “The Author Switch Podcast” now! Learn how to turn your book into an evergreen asset that attracts clients on repeat. Time Stamps 00:00 Introduction: The Author Switch Podcast01:13 Understanding Backlist Sales02:47 Leveraging Bestseller Status04:33 Evergreen Marketing Strategies06:52 Repurposing Your Book Content07:56 Generating Reviews for Your Book11:43 Using Speaking Engagements12:59 Podcast Guesting for Book Sales14:04 Building an Email List14:56 Turning Your Book into a Movement15:44 Relaunching Your Book Want more episodes like this one? Related Mentioned Summary of Episode 110: How to Revive Your Old Books: 10 Backlist Book Marketing Strategies That Work: Have you poured your heart and soul into writing a book, only to watch sales plummet after the initial launch? Don’t despair! In this episode of The Author Switch Podcast, I reveal 10 powerful backlist book marketing strategies to keep your backlist titles selling for years to come. I’ve seen firsthand how a well-planned long-term marketing strategy can turn your book into an evergreen asset. Let’s explore how you can maintain momentum and continue to attract readers long after your book’s debut. Why Most Books Lose Steam After Launch Discover the common pitfall that causes many authors to experience a sharp decline in sales post-launch. Learn why viewing your book as a business tool rather than a one-time event is crucial for sustained success. 10 Strategies to Revitalize Your Backlist Sales Leverage Your Bestseller StatusCreate an Evergreen Marketing EcosystemTie Your Book to Ongoing Industry TrendsRepurpose Your Book ContentGenerate Ongoing ReviewsLeverage Speaking EngagementsHarness the Power of Podcast GuestingImplement a Subscription ModelTurn Your Book into a MovementMaster the Art of Relaunching Throughout this episode, I share personal insights and practical examples to illustrate these key strategies. You’ll gain a deeper understanding of how to create a book that not only showcases your expertise but continues to attract readers and clients year after year. Are you ready to transform your backlist into a powerhouse of ongoing sales and client attraction? Tune in to this episode and arm yourself with the knowledge to create a literary legacy that keeps on giving. P.S. Excited to put these strategies into action? Check out my book “Serve Up Your Book,” available on Amazon, for more in-depth insights on marketing your book throughout its entire lifecycle. Attention: Executive Coaches, Business Leaders, and Consultants: Get Your Free Roadmap to Publishing the Right Book for Your Brand Is it time to write and publish a book that truly reflects your expertise, grows your business, and builds your authority? Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals. Learn More Start Listening Today! The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can leverage the power of books to take their businesses to a whole new dimension. Learn more about the show and where it is available on its page. Listen To or View Episodes Want to be on the podcast? Submit Your Question for a Future Episode FollowFollowFollowFollowFollow Facebook Twitter LinkedIn Pinterest Email The post How to Revive Old Books: 10 Backlist Book Marketing Strategies That Work appeared first on The Author Switch.
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    19 mins
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