Episodes

  • Creative Insecurity: The Secret to Innovation and Success

    Creative Insecurity: The Secret to Innovation and Success
    Mar 10 2025
    Facebook Twitter LinkedIn Pinterest Email March 10, 2025 | Episode 112 Creative Insecurity:The Secret to Innovation and Success Embracing Risk: Why Writers and Entrepreneurs Must Get Comfortable with Failure Episode 112: Creative Insecurity: Why Fear Fuels Success by Carma Spence | The Author Switch Podcast https://authorswitch.s3.us-east-2.amazonaws.com/PODCAST/2025/112-Creative-Insecurity-03-03-25/112-Creative-Insecurity-03-03-25.mp3 Notes Listen as Carma Spence chats with James Sweeney and Rhonda Lauritzen on The Author Switch Podcast. The authors of the book, Creative Insecurity share their unique take on the key to success. Discover how doubt can be a powerful tool for success in entrepreneurship. Learn about: the importance of humility,embracing failure, andthe “Innovator’s Trifecta.” Get actionable insights and strategies to boost your authority, influence, and impact. Time Stamps 00:00 Introduction to Innovation01:12 Meet the Authors of Creative Insecurity02:32 The Concept of Creative Insecurity03:46 Embracing Failure for Success06:11 The Innovator’s Trifecta09:53 The Contrarian’s Checklist16:32 The Value of Being First20:19 Conclusion and Final Thoughts Want more episodes like this one? Summary of Episode 112: Creative Insecurity: The Secret to Innovation and Success: What if self-doubt was the key to unlocking your creative potential? In this episode of The Author Switch Podcast, I chat with James Sweeney and Rhonda Lauritson, co-authors of Creative Insecurity. We explore how embracing failure and maintaining humility can lead to unprecedented success. James Sweeney is a serial entrepreneur with 14 successful healthcare companies under his belt. He shares his unconventional wisdom on “failing your way to success.” His journey from being on the cover of the Wall Street Journal to experiencing a dramatic stock plummet offers valuable lessons in resilience and adaptability. The Power of Creative Insecurity Discover why insecurity, often viewed as a negative, can be a powerful catalyst for innovation and growth. Learn how to: Harness your insecurities to overcome obstacles and find creative solutionsDevelop a “no quit gene” while knowing when to pivotMaintain humility as the bedrock of success, regardless of your achievements The Contrarian’s Path to Innovation James introduces his “Contrarian’s Checklist,” a tool designed to help entrepreneurs think differently. Rhonda adds valuable insights on applying these principles to authors and content creators. She emphasizes the immeasurable value of changing lives through your work. Key Takeaways: Embrace failure as an integral part of success. Learn why welcoming failure can lead to breakthroughs and innovation. The importance of being first over being right. Understand the advantages of pioneering ideas and how to navigate the challenges that come with being a trailblazer. The power of “Tell me more.” Discover how these three simple words can open doors and mitigate risks in your business journey. Balancing ambition with humility. Learn strategies to aim high while staying grounded and open to learning. If you want to harness your insecurities and turn them into creative fuel, this episode is for you. James and Rhonda’s insights will challenge your perceptions of failure and success. They will inspire you to embrace your vulnerabilities and use them as stepping stones to greatness. Are you ready to transform your creative insecurities into your greatest strengths? Watch this episode and discover how to navigate the delicate balance between ambition and humility. This will pave the way for unprecedented success in your efforts. P.S. Looking for more strategies to amplify your authority and influence through your writing? Visit authorswitch.com/episodes for a wealth of additional insights and expert interviews! Attention: Executive Coaches, Business Leaders, and Consultants: Get Your Free Roadmap to Publishing the Right Book for Your Brand Is it time to write and publish a book that truly reflects your expertise, grows your business, and builds your authority? Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals. Learn More Start Listening Today! The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can leverage the power of books to take their businesses to a whole new dimension. Learn more about the show and where it is available on its page. Listen To or View Episodes Want to be on the podcast? Submit Your Question for a Future Episode FollowFollowFollowFollowFollow Facebook Twitter LinkedIn Pinterest Email The post Creative Insecurity: The Secret to Innovation and Success appeared first...
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    22 mins
  • Increase Backlist Book Sales: 10 Proven Strategies for Authors

    Increase Backlist Book Sales: 10 Proven Strategies for Authors
    Feb 24 2025
    Facebook Twitter LinkedIn Pinterest Email February 24, 2025 | Episode 111 Increase Backlist Book Sales:10 Proven Strategies for Authors Proven Methods to Boost Nonfiction Book Sales and Grow Your Business Episode 111: Increase Backlist Book Sales: 10 Proven Strategies by Carma Spence | The Author Switch Podcast https://authorswitch.s3.us-east-2.amazonaws.com/PODCAST/2025/111-Revive-Old-Titles-02-24-25/111-Revive-Old-Titles-02-24-25.mp3 Notes Is your once-bestselling book now losing momentum? Don’t worry, it’s not the end. In this episode of The Author Switch Podcast, Carma Spence shares 10 proven tactics to increase the sales of your backlist titles. These actionable strategies will help you bring your old books back into circulation. Learn about: re-releasing with a fresh cover,writing sequels,creating special editions,getting media coverage,optimizing keywords, and more. These actionable tips are designed to help authors like you attract more clients and grow your business. Tune in and turn on your author switch to take your book sales to the next level. Time Stamps 00:00 Introduction to Reviving Your Book Sales01:28 Tactic 1: The Re-Release Effect04:04 Tactic 2: Sequel or Second Edition05:47 Tactic 3: Audiobooks and Special Editions07:27 Tactic 4: Media Coverage for Old Titles09:14 Tactic 5: Repurpose, Bundle, or Reposition11:52 Tactic 6: Using Nostalgia12:42 Tactic 7: Keyword Optimization13:29 Tactic 8: Book Tour 2.014:00 Tactic 9: The Power of Scarcity15:38 Tactic 10: The Hollywood Effect16:49 Conclusion and Final Thoughts Want more episodes like this one? Summary of Episode 111: Increase Backlist Book Sales: 10 Proven Strategies for Authors: Is your once-bestselling book gathering dust on virtual shelves? Don’t let this business growth asset fade into obscurity! In this episode of The Author Switch Podcast, I share 10 powerful strategies to breathe new life into your older titles. It is even possible to reclaim that your bestseller status! I’ve seen firsthand how a strategic approach can revitalize older works. Whether your book has been out for a year or a decade, these tactics will help you increase sales and expand your reach. Reviving Your Backlist: 10 Proven Strategies The Re-Release Effect: Learn how a fresh cover and updated messaging can give your book a second wind. This can attract new readers and even entice previous buyers. Sequels and Second Editions Discover the power of building on your existing work. Through a sequel or an updated edition, this can reignite interest in your original book. Audiobooks and Special Editions Explore how diversifying your book’s formats can tap into new markets. And it can boost sales across all versions. Leveraging Current Events Find out how to position your book as relevant to today’s headlines. You can do this even years after its initial release. Repurposing and Bundling Uncover creative ways to present your existing content in new packages. You may even reach audiences you hadn’t considered before. The Nostalgia Factor Learn how to celebrate your book’s milestones to create buzz and renewed interest among readers. Keyword Optimization Understand the importance of periodically updating your book’s keywords. This ensures it remains discoverable in an ever-changing online landscape. Book Tour 2.0 This modern approach to book promotion can work just as effectively for older titles as for new releases. Creating Scarcity Discover how limited-time offers can drive sales and create urgency around your older titles. The Hollywood Effect Learn how adaptations and spin-offs can breathe new life into your original work. Throughout this episode, I share personal stories and practical examples from my own experience. You’ll gain valuable insights on how to apply these strategies to your own past titles. Why not turn old titles into fresh sources of authority and income? Are you ready to dust off your older titles and give them a new lease on life? Tune in to this episode today! Arm yourself with the knowledge to transform older books into powerful tools for growing your business. P.S. Looking for more ways to amplify your authority through your books? Visit authorswitch.com/episodes for a treasure trove of additional insights and strategies! Attention: Executive Coaches, Business Leaders, and Consultants: Get Your Free Roadmap to Publishing the Right Book for Your Brand Is it time to write and publish a book that truly reflects your expertise, grows your business, and builds your authority? Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals. Learn More Start Listening Today! The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can ...
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    19 mins
  • How to Revive Old Books: 10 Backlist Book Marketing Strategies That Work

    How to Revive Old Books: 10 Backlist Book Marketing Strategies That Work
    Feb 17 2025
    Facebook Twitter LinkedIn Pinterest Email February 17, 2025 | Episode 110 How to Revive Your Old Books:10 Backlist Book Marketing Strategies That Work Evergreen Book Marketing Techniques to Sustain Sales Episode 110: How to Revive Your Backlist Books: 10 Marketing Strategies That Work by Carma Spence | The Author Switch Podcast https://authorswitch.s3.us-east-2.amazonaws.com/PODCAST/2025/110-Post-Launch-Strategies-02-17-25/110-Post-Launch-Strategies.mp3 Notes In Carma Spence shares 10 powerful backlist book marketing strategies. Use these methods to maintain and boost your book sales long after the launch. Tactics discussed include: leveraging your bestseller statusimplementing evergreen marketing techniquesrepurposing content, andgenerating ongoing reviews. These insights can keep your backlist titles thriving. Watch this episode of “The Author Switch Podcast” now! Learn how to turn your book into an evergreen asset that attracts clients on repeat. Time Stamps 00:00 Introduction: The Author Switch Podcast01:13 Understanding Backlist Sales02:47 Leveraging Bestseller Status04:33 Evergreen Marketing Strategies06:52 Repurposing Your Book Content07:56 Generating Reviews for Your Book11:43 Using Speaking Engagements12:59 Podcast Guesting for Book Sales14:04 Building an Email List14:56 Turning Your Book into a Movement15:44 Relaunching Your Book Want more episodes like this one? Related Mentioned Summary of Episode 110: How to Revive Your Old Books: 10 Backlist Book Marketing Strategies That Work: Have you poured your heart and soul into writing a book, only to watch sales plummet after the initial launch? Don’t despair! In this episode of The Author Switch Podcast, I reveal 10 powerful backlist book marketing strategies to keep your backlist titles selling for years to come. I’ve seen firsthand how a well-planned long-term marketing strategy can turn your book into an evergreen asset. Let’s explore how you can maintain momentum and continue to attract readers long after your book’s debut. Why Most Books Lose Steam After Launch Discover the common pitfall that causes many authors to experience a sharp decline in sales post-launch. Learn why viewing your book as a business tool rather than a one-time event is crucial for sustained success. 10 Strategies to Revitalize Your Backlist Sales Leverage Your Bestseller StatusCreate an Evergreen Marketing EcosystemTie Your Book to Ongoing Industry TrendsRepurpose Your Book ContentGenerate Ongoing ReviewsLeverage Speaking EngagementsHarness the Power of Podcast GuestingImplement a Subscription ModelTurn Your Book into a MovementMaster the Art of Relaunching Throughout this episode, I share personal insights and practical examples to illustrate these key strategies. You’ll gain a deeper understanding of how to create a book that not only showcases your expertise but continues to attract readers and clients year after year. Are you ready to transform your backlist into a powerhouse of ongoing sales and client attraction? Tune in to this episode and arm yourself with the knowledge to create a literary legacy that keeps on giving. P.S. Excited to put these strategies into action? Check out my book “Serve Up Your Book,” available on Amazon, for more in-depth insights on marketing your book throughout its entire lifecycle. Attention: Executive Coaches, Business Leaders, and Consultants: Get Your Free Roadmap to Publishing the Right Book for Your Brand Is it time to write and publish a book that truly reflects your expertise, grows your business, and builds your authority? Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals. Learn More Start Listening Today! The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can leverage the power of books to take their businesses to a whole new dimension. Learn more about the show and where it is available on its page. Listen To or View Episodes Want to be on the podcast? Submit Your Question for a Future Episode FollowFollowFollowFollowFollow Facebook Twitter LinkedIn Pinterest Email The post How to Revive Old Books: 10 Backlist Book Marketing Strategies That Work appeared first on The Author Switch.
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    19 mins
  • Immersive Storytelling: How AR and VR Can Transform Your Author Platform

    Immersive Storytelling: How AR and VR Can Transform Your Author Platform
    Feb 10 2025
    Facebook Twitter LinkedIn Pinterest Email February 10, 2025 | Episode 109 Immersive Storytelling:How AR and VR Can TransformYour Author Platform Embrace the Future and Enhance Reader EngagementWhile Growing Your Business Episode 109: Immersive Storytelling: How AR and VR Can Transform Your Author Platform by Carma Spence | The Author Switch Podcast https://authorswitch.s3.us-east-2.amazonaws.com/PODCAST/2025/109-Immersive-Storytelling-02-10-25/109-Immersive-Storytelling.mp3 Notes Join Carma Spence, host of The Author Switch Podcast, as she explores how: Augmented Reality (AR),Virtual Reality (VR), andMixed Reality (MR) can transform your author platform. This episode provides insights into immersive storytelling using cutting-edge tech. Carma discusses how these technologies can: enhance reader engagement,create more interactive books, andbring your written concepts to life. Get inspired by future-forward concepts and the potential impact of AI on publishing. Quote: “These technologies can be used to create enhanced reader engagement. Also, not every author is using it so that it helps you stand out in the market.” Don’t let the future of publishing pass you by. Watch now to discover how you can harness the power of AR and VR to grow your business in ways you never thought possible. Related Mentioned Time Stamps 00:00 – Introduction to AR, VR, and MR for authors00:05 – Practical applications of immersive technologies in books00:10 – Case studies: Real estate, business books, and interactive author events00:15 – The future of publishing with AR and VR00:20 – Action steps for authors to prepare for the AR/VR revolution Want more episodes like this one? Summary of Episode 109: Immersive Storytelling: How AR and VR Can Transform Your Author Platform: Are you ready to take your readers on an extraordinary journey beyond the pages of your book? In this episode of The Author Switch Podcast, I explore the exciting world of: augmented reality (AR),virtual reality (VR), andmixed reality (MR). I share how these emerging technologies can transform your business. Immersive storytelling can create unforgettable experiences for your audience. In this episode, I share insights on how you can harness these innovative tools to elevate your authority and expand your reach. Demystifying AR, VR, and MR for Authors Augmented Reality: Discover how AR can enhance your physical book with virtual elements. This creates an interactive reading experience. Virtual Reality: Explore how VR can transport your readers into fully immersive environments. This enhances your book’s content, making it more accessible. Mixed Reality: Learn about the hybrid approach that blends real-world and digital elements. This creates a truly unique reader engagement. Transforming Your Author Platform with Immersive Tech Create interactive workshops and virtual book toursDevelop engaging marketing campaigns that stand out in a crowded marketOffer readers a deeper understanding of complex concepts through visual and experiential learning Real-World Applications for Forward-Thinking Authors Real Estate: Adapt virtual walkthroughs to showcase business processes or client journeys. Interactive Author Events: Learn to host global, immersive gatherings that transcend physical limitations. Future of Publishing: Gain insights into emerging trends like holographic projections and AI-driven interactivity. Key Takeaways for Implementing AR and VR in Your Author Strategy Start dreaming and planning now to stay ahead of the curveBegin with small, manageable experiments to enhance your book’s impactPartner with experts to bring your immersive vision to life I share practical examples and personal anecdotes to show you how to apply these technologies to your book. You’ll gain valuable insights on: creating more engaging content,attracting ideal clients, andpositioning yourself as an innovative thought leader in your field. Are you prepared to embrace the future of authorship? Are you ready to create experiences that will captivate your readers like never before? Tune in to this episode and discover how to leverage AR, VR, and MR to transform your book. Attention: Executive Coaches, Business Leaders, and Consultants: Get Your Free Roadmap to Publishing the Right Book for Your Brand Is it time to write and publish a book that truly reflects your expertise, grows your business, and builds your authority? Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals. Learn More Start Listening Today! The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can leverage the power of books to take their businesses to a whole new dimension....
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    27 mins
  • Creative Capital in Writing: How One Book Can Transform Your Business

    Creative Capital in Writing: How One Book Can Transform Your Business
    Feb 3 2025
    Facebook Twitter LinkedIn Pinterest Email February 3, 2025 | Episode 108 Creative Capital in Writing:How One Book CanTransform Your Business Building Authority and Attracting Clients with Your Book Episode 108: Creative Capital: How to Turn Your Book into a Business-Boosting Asset by Carma Spence | The Author Switch Podcast https://authorswitch.s3.us-east-2.amazonaws.com/PODCAST/2025/108-Creative-Capital-02-03-25/108-Creative-Capital-02-03-25.mp3 Notes What if one book could transform your business and establish your authority? In this episode of The Author Switch Podcast, Carma Spence shares how to build creative capital with a client-attracting book. She shares why writing a strategic, high-value book can amplify your authority and bring long-term benefits. Want more speaking gigs and media attention? Watch and learn how investing time in the right book can: diversify your income streamsposition you as a thought leader in your industryattract more and better clientsgarner media attention, andhelp you book more and better speaking gigs. Don’t miss Carma’s insights on how to use your book as a powerful business tool! Related Mentioned Time Stamps 00:00 Introduction: Transform Your Business with the Right Book01:15 Understanding Creative Capital02:46 Writing a Client-Attracting Book04:09 The Power of a Strategic Book05:36 Marketing Your Book for Maximum Impact09:41 Investing Time in Your Book11:44 Leveraging Your Book for Business Growth12:51 Real-World Applications of Your Book17:53 Conclusion and Final Thoughts Want more episodes like this one? Summary of Episode 108: Creative Capital in Writing: How One Book Can Transform Your Business: Are you ready to harness the power of your expertise? Do you want to transform your knowledge into a tangible business-growing asset? Do you want to create a book that attracts high-value clients and establishes your authority? Then this enlightening episode of The Author Switch Podcast is for you! I share how one well crafted book can become your secret weapon for business growth and thought leadership. I’ve witnessed firsthand the transformative power of what I call “creative capital.” This episode explores how you can leverage your intellectual and reputational value to create a book that: serves as a powerful business tool,opens doors to new opportunities andelevates your professional standing. I share personal anecdotes and practical examples that show how these principles work in the real world. You’ll gain valuable insights on how to approach your book as a pivotal business asset. I talk about the tangible and intangible benefits of writing a book. From increased credibility and speaking engagements to media attention and passive income streams, a book is your hardest-working business asset. You’ll learn why a well-crafted book is far more potent than a simple opt-in eBook and how it can become the cornerstone of your marketing strategy. Are you ready to turn your expertise into a powerful tool for business growth? Watch now to discover how to create a book that showcases your knowledge builds your legacy. P.S. Excited to start your book writing journey? Join “Road Trip to More Clients” and jumpstart your client-attracting book in just 3 days! Visit CarmaSpence.com/challenge to register now! Key Takeaways: Unlocking the Potential of Your Creative Capital Mindset Shifts for Success: Discover why writing a client-attracting book is less about loving the craft and more about strategic business growth.Beyond the Simple E-book: Learn the difference between a lead magnet and a true authority-building asset that can land you in libraries and bookstores.Multiple Returns on Investment: Explore the tangible and intangible benefits of authoring a strategic book, from increased credibility to new income streams. Strategies for Maximizing Your Book’s Impact Integrating your book with existing business assets for amplified resultsUsing your book as a strategic networking and gifting toolLeveraging your book to crystallize ideas and generate additional content The Time Investment That Pays Dividends Understand why dedicating 3-4 months to crafting your book is a worthwhile investment in your business’s future. I share insights on: Managing the writing process alongside your business commitmentsViewing your book as a long-term strategy for sustainable growthCreating diverse income streams through your book’s ecosystem Real-World Applications for Various Professionals Discover how a strategic book can benefit: Speakers seeking higher fees and keynote opportunitiesConsultants aiming to close high-value dealsCourse creators looking to build comprehensive learning journeysBusiness coaches establishing thought leadershipCorporate leaders transitioning to independent consultingService professionals differentiating themselves in competitive marketsSmall business owners boosting brand authority and ...
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    19 mins
  • The Future of Reading: Trends Every Author Should Know

    The Future of Reading: Trends Every Author Should Know
    Jan 27 2025
    Facebook Twitter LinkedIn Pinterest Email January 27, 2025 | Episode 107 The Future of Reading:Trends Every Author Should Know How Audiobooks, AI, and Attention Spans Are Changing Books Episode 107: The Future of Reading: 15 Trends Transforming Books by Carma Spence | The Author Switch Podcast https://authorswitch.s3.us-east-2.amazonaws.com/PODCAST/2025/107-Future-of-Reading-01-27-25/107-Future-of-Reading-01-27-25.mp3 Notes Have you wondered how new habits and tech are changing the future of reading? From the rise of audiobooks to the impact of AI and gamification, the future of reading is evolving fast. Join Carma Spence in this episode of The Author Switch Podcast as she explores 15 crucial trends that are changing the way we read books! Discover: why writing for audio is different,how attention spans influence book structure, andhow social media is redefining book discovery. Learn about the rise of audiobooks, declining attention spans, and the impact of short-form content. And discover how these trends could affect your next book. If you’re an author looking to connect with modern readers, this episode is packed with actionable insights. Don’t miss this insightful look into the future of reading! Related Mentioned Time Stamps 00:00 Introduction: The Future of Reading01:22 The Rise of Audiobooks and Podcasts04:07 Declining Attention Spans and Short Form Content07:01 Ebooks vs. Print Books10:47 Personalization and AI in Reading Recommendations12:39 Social Media’s Influence on Reading Trends13:53 Subscription Models and Gamification17:29 Globalization and Sustainability in Reading18:32 AI in Reading and Writing22:22 The Decline of Traditional Bookstores25:58 Interactive and Visual Reading Experiences28:41 The Future of Libraries and Public Access30:09 Conclusion and Final Thoughts Want more episodes like this one? Summary of Episode 107: The Future of Reading: 15 Trends Transforming Books: Are you ready to explore the future of reading? As an author, understanding how people consume books is crucial for your success. In this thought-provoking episode of The Author Switch Podcast, I explore 15 trends reshaping the future of reading. And I predict what they will mean for you as an author. Get ready to adapt your writing and marketing strategies to stay ahead of the curve! What you’ll discover in this episode: The rise of audiobooks and its influence on writing stylesHow declining attention spans are reshaping book formatsThe impact of short-form content on reader engagementThe evolving battle between e-books and printHow AI is transforming book recommendations and creation As an executive coach, business leader, or consultant, , staying ahead of these trends is crucial for your book’s success. “The future of reading is not going to look like someone sitting in a cozy chair by a fireplace,curled up with their favorite book. It’s going to be way more futuristic.” Join me as we explore how these trends will shape the way you write, publish, and market your next book. By understanding these shifts, you’ll be better equipped to create content that resonates with your readers. Are you prepared to adapt your writing strategy for the future of reading? Watch now to ensure your next book captures the attention of tomorrow’s readers! Key Trends Shaping the Future of Reading: The Audiobook Revolution: Discover why more people are listening to books and how this impacts your writing style.Attention Span Challenges: Learn strategies to engage readers with shorter attention spans without sacrificing depth.Short-Form Content’s Influence: Explore how platforms like TikTok are changing content consumption habits.The Ebook vs. Print Battle: Understand the evolving preferences of different reader demographics.AI-Powered Recommendations: Find out how to optimize your book for AI-driven discovery platforms.Social Media’s Role: Learn about the rise of “BookTok” and “Bookstagram” and their impact on book marketing.Subscription Models: Explore how book subscription services are changing reader behavior.Gamification of Reading: Discover innovative ways to increase engagement with your book.Global Reading Habits: Understand the opportunities and challenges of a more connected reading world.AI in Writing and Publishing: Examine the potential and limitations of AI-generated content. Additional Trends to Watch: The evolution of traditional bookstoresReading as a form of self-careInteractive and visual reading experiencesSustainability in publishingThe future of libraries and public access Key Takeaways: Adapt your writing style to cater to both readers and listenersFocus on creating concise, engaging content that captures attention quicklyLeverage social media and influencer marketing to reach your target audienceConsider offering your book in multiple formats to maximize accessibilityStay informed about AI advancements and how they can ...
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    32 mins
  • Liberal vs Conservative Marketing: Insights from Chris Peterson’s Research

    Liberal vs Conservative Marketing: Insights from Chris Peterson’s Research
    Jan 20 2025
    Facebook Twitter LinkedIn Pinterest Email January 20, 2025 | Episode 106 Liberal vs Conservative Marketing:Insights from Chris Peterson’s Research How Political Worldviews Influence Buying Decisions and Marketing Episode 106: How Political Worldviews Impact Buying Decisions: Chris Peterson’s Insights by Carma Spence | The Author Switch Podcast https://authorswitch.s3.us-east-2.amazonaws.com/PODCAST/2025/106-Chris-Peterson-01-20-25/106-Chris-Peterson-01-20-25.mp3 Notes Have you ever wondered if your political leanings affect how you buy? Join The Author Switch Podcast host Carma Spence as she chats with Chris Peterson. Author of Red and Blue Customers, Chris shares insights from his research. Learn how Democrat and Republican voters’ different worldviews influence their buying decisions. Inspired by Pew research, Peterson explored the psychographics of liberals and conservatives. And how those psychographics affected what people bought. Carma and Chris discuss how businesses can use these insights to market their books. Learn about the values that unite both groups. Discover how you can apply these strategies to your business and book marketing. Time Stamps 00:00 Introduction: Political Leanings and Consumer Behavior01:07 Meet the Guest: Chris Peterson01:44 The Research Behind the Book02:25 Understanding Political Influence on Buying Habits07:01 Fear, Safety, and Consumer Behavior15:34 Applying Insights to Business and Marketing26:28 Uniting Values: Marketing to Both Sides Links Mentioned  Lifemind.ai  Red and Blue Customers Want more episodes like this one? Summary of Episode 106: Liberal vs Conservative Marketing: Insights from Chris Peterson’s Research: Ever wonder if someone’s political leanings impact how they shop? According to Chris Peterson’s research, the answer is yes. Host Carma Spence chats with Peterson to unpack the research behind his book Red and Blue Customers. They explore how liberal and conservative worldviews shape buying decisions and marketing strategies. From psychographics to product positioning, Chris shares actionable insights backed by research. Listen and learn how you can align your messaging with the values of your ideal customers. Strategies discussed apply whether you’re writing a book or marketing a business. Discover how to connect with audiences across the political spectrum. Key Insights: Chris Peterson shared the following key insights during the episode. Watch or listen to the episode for a deeper understanding. “People shop for politicians just like they shop for products.”“Fear makes liberals more conservative, and safety makes conservatives more liberal.”“Visual styles differ: liberals prefer sleek, modern designs, while conservatives gravitate toward traditional styles.”“Liberals switch brands faster, but conservatives stick with products longer, offering higher customer value.”“Every brand unknowingly skews toward liberal or conservative customers—it’s just a matter of recognizing it.” Attention: Executive Coaches, Business Leaders, and Consultants: Get Your Free Roadmap to Publishing the Right Book for Your Brand Is it time to write and publish a book that truly reflects your expertise, grows your business, and builds your authority? Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals. Learn More Start Listening Today! The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can leverage the power of books to take their businesses to a whole new dimension. Learn more about the show and where it is available on its page. Listen To or View Episodes Want to be on the podcast? Submit Your Question for a Future Episode FollowFollowFollowFollowFollow Facebook Twitter LinkedIn Pinterest Email The post Liberal vs Conservative Marketing: Insights from Chris Peterson’s Research appeared first on The Author Switch.
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    33 mins
  • Balancing Art and Business: The Secret to Monetizing Your Creativity

    Balancing Art and Business: The Secret to Monetizing Your Creativity
    Jan 13 2025
    Facebook Twitter LinkedIn Pinterest Email January 13, 2025 | Episode 105 Balancing Art and Business:The Secret to Monetizing Your Creativity Strategies for Thriving in Your Creative Business Episode 105: How to Balance Art and Business Without Compromising Your Creativity by Carma Spence | The Author Switch Podcast https://authorswitch.s3.us-east-2.amazonaws.com/PODCAST/2025/105-Creativity-01-13-25/105-Creativity-01-13-25.mp3 Notes Could writing a book help grow your business without sacrificing creativity? Watch this video to find out! Learn how to: balance your passion with profitability,set financial goals, andconfidently say no to opportunities that don’t align with your values. Carma covers a wide variety of topics to help you be a successful creative entrepreneur. Including: overcoming the ‘starving artist’ myth,setting clear business goals,combining creativity with smart business tacticshow to leverage social media,how to handle criticism, andhow to stay resilient during slow periods. Tune in for actionable advice, powerful strategies, and much more! Time Stamps 00:00 Introduction: Creativity and Business01:17 Balancing Art and Business Mindset01:30 Overcoming the Starving Artist Myth03:07 Defining Your Version of Success05:59 The Art of Saying No09:54 Trusting Your Instincts11:53 Monetizing Your Creativity15:24 Identifying Your Ideal Audience18:31 Marketing Without Selling Out21:02 The Power of Marketing21:16 Storytelling as a Marketing Tool21:29 Sharing Your ‘Why’23:56 Using Relatable Anecdotes26:47 Leveraging Social Media28:46 Choosing the Right Platforms31:50 Overcoming Creative Burnout35:14 Handling Criticism and Feedback38:45 Staying Resilient During Slow Periods40:30 Conclusion and Final Thoughts Links Mentioned Want more episodes like this one? Summary of Episode 105: Balancing Art and Business: The Secret to Monetizing Your Creativity: Do you think writing a book to grow your business compromises your creativity? Watch this video and learn to balance artistic passion with savvy business strategies. Yes, you can thrive as a creative entrepreneur! In this episode of The Author Switch Podcast, Carma Spence breaks down actionable tips to: monetize your creativity,overcome the starving artist myth, andalign your creative goals with your financial success. Learn to master your mindset. Discover marketing techniques and income strategies to fuel creative fulfillment and financial growth. Set creative boundaries and price confidently. This episode provides the tools to build a thriving creative business. Attention: Executive Coaches, Business Leaders, and Consultants: Get Your Free Roadmap to Publishing the Right Book for Your Brand Is it time to write and publish a book that truly reflects your expertise, grows your business, and builds your authority? Download The Right Book Roadmap, a free, step-by-step guide that will help you take your book from an idea to a published work that aligns with your business goals. Learn More Start Listening Today! The Author Switch is a podcast dedicated to helping experts, entrepreneurs, and small business owners turn on The Author Switch — and keep it on — so that they can leverage the power of books to take their businesses to a whole new dimension. Learn more about the show and where it is available on its page. Listen To or View Episodes Want to be on the podcast? Submit Your Question for a Future Episode FollowFollowFollowFollowFollow Facebook Twitter LinkedIn Pinterest Email The post Balancing Art and Business: The Secret to Monetizing Your Creativity appeared first on The Author Switch.
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    42 mins