Episodes

  • Measuring Success: KPIs and Analytics

    Measuring Success: KPIs and Analytics
    Oct 19 2023
    This episode focuses on the importance of tracking, measuring, and analysing campaign performance, providing guidance on selecting the right KPIs and utilising data to optimise future strategies.

    Hosted on Acast. See acast.com/privacy for more information.
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    30 mins
  • Lead Nurturing and Conversion

    Lead Nurturing and Conversion
    Oct 5 2023
    This episode dives into the intricacies of engaging and nurturing leads through personalised, relevant content, and discusses effective strategies for driving conversion.

    Hosted on Acast. See acast.com/privacy for more information.
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    39 mins
  • The Power of Account-Based Marketing

    The Power of Account-Based Marketing
    Sep 20 2023

    This episodes explores how Account-Based Marketing is reshaping B2B demand generation strategies and uncovers the essential building blocks for executing successful campaigns.



    Hosted on Acast. See acast.com/privacy for more information.
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    37 mins
  • Series Trailer

    Series Trailer
    Sep 7 2023

    Hosted on Acast. See acast.com/privacy for more information.
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    1 min
  • Mapping the B2B Buyer's Journey

    Mapping the B2B Buyer's Journey
    Sep 6 2023
    In this episode, Tim Brogan Merkle B2B's Regional Media Strategist guides us through the art of understanding your audience, crafting buyer personas, and tailoring your message to resonate with target customers. With special guests Jake Hird, Senior VP of Strategy at Merkle B2B APAC, and Uzma Atcha, Strategy Director at Merkle B2B APAC.

    Hosted on Acast. See acast.com/privacy for more information.
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    33 mins