In this episode of the Bookkeepers Podcast, we sit down with Lee Russell to break down how AI is actually changing the industry and what it means for every bookkeeper moving forward.  Most people are approaching AI the wrong way. They’re layering it on top of old systems instead of rethinking how value is delivered. That’s where a modern bookkeeper has a huge opportunity to stand out. We talk about what it really means to become “AI native,” how to redesign your service from the ground up, and why simply adding tools won’t give you an edge. If you’re a bookkeeper trying to future-proof your business, this conversation will challenge how you think about your role, your services, and the value you deliver. You’ll also see how a bookkeeper can move beyond compliance work and become a true advisor by combining technology with a more human, high-touch approach. This is the shift every bookkeeper needs to understand. Connect with Lee here / lee-russel ----- Chapters: 00:00 Introduction to AI in bookkeeping 00:43 What Lee Russell actually does 01:38 Why service businesses struggle to scale 03:49 Why every business must become AI native 04:33 Why “adding AI” doesn’t work 05:17 The problem with traditional systems 06:07 Why starting from scratch matters 08:48 Designing the ideal bookkeeping business 10:14 Why expectations are changing fast 12:12 The real opportunity for smaller firms 13:23 High tech vs high touch service 14:19 Why efficiency isn’t enough anymore 15:17 How better conversations grow your business 20:59 What business owners actually need from a bookkeeper 21:59 The danger of growing too fast 22:46 The numbers that matter at scale 23:43 Why clients don’t know what they need 25:05 How to guide clients through growth 26:40 The evolving role of a bookkeeper 27:13 AI tools, safety, and real use cases #bookkeeper ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6fig... ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.
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47 mins