After a year of experimenting with Substack and Shopify as side projects, we realized they were becoming major distractions from our core business. In this video, we explain why we are hitting "The Great Reset." We are demonetizing our content, deleting our paid newsletter, and closing our shop to return to the one thing that actually works: The Blog.

If you're feeling burnt out by the pressure to be everywhere at once, this Coworking session is your permission slip to simplify.

Watch the video: https://youtu.be/BSf33FHaVss

In this video, we cover:

- Why we moved back to a standard newsletter provider

- The reality of "shiny object syndrome" with Shopify

- Why we are demonetizing to focus on authenticity

- The visual & mindset shift we need for the future

THE MOST IMPORTANT STEP THIS YEAR!

Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90

⏱️ TIMESTAMPS

00:00 Introduction: The Great Reset of 2025

01:19 Breaking Down the Great Reset

01:49 Moved away from Substack and back to standard newsletter provider

02:29 Shut down our non essential Shopify store

02:57 Demonetizing everything except in platform ads

03:40 Visuals Makeover: Authenticity Over Perfection

04:44 Mindset Shift: Prioritizing Rest and Human Connection

06:02 Final Thoughts

👉 Join the Coworking Club: Subscribe for new videos every Friday documenting our journey to rebuild and future-proof our blog in the age of AI. And join us LIVE every Monday at 10am EST.

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg

You’re not lazy, and you’re not undisciplined. If you’ve been struggling to stay consistent with your blog or YouTube channel, there is a scientific reason why "hustling harder" is actually making it worse.

In this coworking session, we break down why your inconsistency is actually a symptom of a dysregulated nervous system. We explain the "Window of Tolerance," why scrolling on your phone isn't real rest, and how to actually refill your creative tank so you can execute your content strategy without burning out. Grab a coffee, get comfortable, and let's get back to work (the right way).

Watch this on video: https://youtu.be/AJspQSk9dBM

Join us in the 75 Fixed Challenge: https://youtu.be/J_UdE8wcWZ4?si=LWHvMNoCXe3csWxG

⏱️ TIMESTAMPS

00:00 Why You Are Not Actually Lazy

00:24 Welcome to The Branding Fix

00:51 Why Scrolling Is Not Rest

02:03 What Real Rest Actually Looks Like

03:04 The Science: Nervous System Regulation

03:46 Sustainable Content Strategy

04:04 How to Recharge Your Creative Battery

05:34 Conclusion: Breaking the Burnout Cycle

Watch Next:

▶️ Stop Posting and Fix Your Brand First: https://youtu.be/M8ZPlEzd_90?si=qHuuUwtqdjSJqZld

▶️ Social Media is Dead, Interest Media is Here: https://www.youtube.com/watch?v=YLOU0JilfvI

▶️ Dark Truth of Creating Content: https://www.youtube.com/watch?v=Bz2TkDsD9Jg

▶️ Is Blogging Dead in 2026? https://www.youtube.com/watch?v=MTY7qcc_CLM

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website:

https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

1. Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
2. Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/channel/UCdhQeAZYSNfVcrQC31WaEHg

#creatorburnout #nervoussystemregulation #contentstrategy #bloggingtips #burnoutrecovery

Traditional consistency challenges are broken. If you've ever tried a "30-day challenge" only to crash by Day 4, it’s not your fault... it’s the system. We took the brutal framework of 75 Hard and re-engineered it into "75 Fixed": a sustainable, anti-burnout operating system designed specifically for bloggers and creators.

But before you get started with this challenge, let's look at the foundation.

🚀 START HERE: Free 10-Day Fix Your Brand Challenge https://youtu.be/M8ZPlEzd_90

(Do this BEFORE you start your 75 days to define your niche & categories!)

COWORK WITH US:

We are officially starting our round on January 12, 2026. Want to join? Use hashtag #75Fixed to share your "Week 0" prep and track your progress with us! Tag us on Instagram too (thebrandingfix)

IN THIS VIDEO: We break down the 4 pillars of the 75 Fixed Challenge:

1. Week 0: The planning hack that saves your executive function.
2. The Weekly Circle: A 5-day loop (Plan, Draft, Publish, Promote, Rest).
3. Category Rotation: How to build a diverse portfolio without getting bored.
4. Mandatory Rest: Why Day 7 is for nervous system regulation, not work.

⏱️ TIMESTAMPS

0:00 75 Hard for Creators (The Anti-Burnout Version)

00:49 Who We Are (The Branding Fix)

01:02 The 75 Hard Modified Rules

01:16 Week 0: Content Strategy Planning

02:03 The Weekly Content Workflow (5-Day Circle)

02:57 Preventing Burnout: Mandatory Rest & Categories

04:08 Free 10-Day Fix Your Brand Challenge

05:18 Join the #75Fixed Challenge

Watch Next:

▶️ Social Media is Dead, Interest Media is Here: https://youtu.be/YLOU0JilfvI

▶️ Dark Truth of Creating Content: https://youtu.be/Bz2TkDsD9Jg

▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM

💼 ABOUT THE BRANDING FIX: We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

1. Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
2. Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

#75Fixed #75Hard #ContentCreator #BloggingTips #Burnout

STOP posting on social media until you understand this shift. The era of "Social Media" is dead, and "Interest Media" has taken over. If you are wondering why your views are tanking while small creators are getting millions of views, this video explains the new rules of the algorithm.

Watch the video: https://youtu.be/YLOU0JilfvI

🚀 JOIN THE FREE "FIX YOUR BRAND" CHALLENGE:

https://youtu.be/M8ZPlEzd_90

Build a brand that survives the algorithm shift.

👇 IN THIS VIDEO:

Your follower count is officially meaningless. In this video, we break down exactly why established accounts are dying and why the new "Interest Media" landscape is the biggest opportunity for small creators right now. We explain the difference between social graphs and interest graphs, and why building a strong brand is the ONLY way to future-proof your channel.

⏱️ Timestamps:

00:00 Introduction: The Death of Social Media

00:39 The Current Struggle: Why Your Views Are Tanking

01:55 The Shift to Interest Media

03:02 Key Differences Between Social and Interest Media

05:03 Implications for Content Creators

06:30 The Importance of Building a Strong Brand

09:28 Fix Your Brand Challenge

10:41 Conclusion and Call to Action

Watch Next:

▶️ Dark Truth of Creating Content: https://youtu.be/Bz2TkDsD9Jg

▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM

▶️ Why Our Dead Instagram Posts Are Suddenly Viral: https://youtu.be/XdLpEof0lww

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1

#InterestMedia #SocialMediaGrowth #BrandingTips #AlgorithmSecrets #SmallYouTuber #TheBrandingFix

Welcome to Day 3 of the 10-Day Brand Fix Challenge! 🎉

If you stare at your phone wondering "What should I post today?", you are doing it wrong.

Most creators burn out because they try to invent new ideas every single morning. The secret to consistency isn't more creativity—it's a better system.

In this video, I’m teaching you the C.P.R. Method (Categories, Pillars, Recurring). This is the exact framework I use to plan 30 days of content in just 20 minutes, so I never have to stress about the algorithm again.

Watch the video: https://youtu.be/Rm--Sd2RxcY

👇 IN THIS VIDEO:

- Why "daily inspiration" is a trap

- The C.P.R. Method explained (Categories, Pillars, Recurring)

- How to define your Content Pillars

- Filling out the second part of your Brand Fix Template

🎁 Grab the free One-Page Brand Fix template

Download your copy and fill it out while you watch:

https://thebrandingfix.myflodesk.com/branding-worksheet

✉️ Join the 10-Day One-Page Brand Fix Challenge

Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox:

https://thebrandingfix.myflodesk.com/fix-your-brand-challenge

✅ TODAY'S HOMEWORK:

1. Watch the video.

2. Fill out the "C.P.R." section of your template.

3. Post a comment with your top 3 Content Pillars!

⏱️ TIMESTAMPS:

00:00 The "What To Post" Problem (Day 3 Challenge)

00:17 Welcome to The Branding Fix

00:31 The C.P.R. Method Explained

01:38 C: Defining Your Brand Categories

04:04 P: Mapping Your Profit Path (How You Get Paid)

09:44 R: The Secret to Consistency (Your Rest Strategy)

12:15 completing Your One-Page Brand Fix Template

16:24 Conclusion & Day 3 Homework

We’ll be reading and replying to as many as we can. 💬

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

#ContentStrategy #SocialMediaTips #ContentPlanning #TheBrandingFix

Welcome to Day 2 of the 10-Day Brand Fix Challenge! 🎉

If you feel like you're constantly throwing spaghetti at the wall—posting random content and hoping something sticks—today is where we stop the chaos.

Your content isn’t flopping because of the algorithm; it’s likely because your brand lacks a "North Star." Without one, you are just another creator making noise.

In this video, we are using the AIM Method (Archetype, Identity, Mission) to build your One-Page Brand Strategy. By the end of this video, you will have a single, powerful sentence that guides everything you create.

Watch the video: https://youtu.be/T2ARhw_1TXw

👇 IN THIS VIDEO:

- How to identify if your brand is "Chaos"

- The AIM Framework explained (Archetype, Identity, Mission)

- How to write your "North Star" statement

- Filling out Page 1 of your Brand Fix Template

🎁 Grab the free One-Page Brand Fix template

Download your copy and fill it out while you watch:

https://thebrandingfix.myflodesk.com/branding-worksheet

✉️ Join the 10-Day One-Page Brand Fix Challenge

Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox:

https://thebrandingfix.myflodesk.com/fix-your-brand-challenge

✅ TODAY'S HOMEWORK:

1. Watch the video.

2. Fill out the "AIM" section of your template.

3. Comment your "North Star" sentence below so we can cheer you on!

⏱️ TIMESTAMPS:

00:00 Introduction to Brand Clarity

00:40 Understanding Brand Chaos

01:57 The AIM Method: Archetype

03:17 The AIM Method: Identity

07:18 The AIM Method: Mission

08:55 Creating Your AIM North Star Statement

10:35 Planning for Your Best Possible Outcome

13:20 Final Thoughts and Next Steps

We’ll be reading and replying to as many as we can. 💬

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

#BrandStrategy #ContentCreator #SocialMediaTips #TheBrandingFix

Welcome to Day 1 of the 10-Day Brand Fix Challenge! 🎉 Download your free template below and let's fix your content strategy. In this video, we’ll show you how to fix the *real* problem behind low views, no saves, and zero clicks… in ONE page.

We’re kicking off our One-Page Brand Fix series, where two solo creators (a blogger + a video/IG creator) rebuild their brands in public. You’ll see *before-and-after* examples and walk away with a simple page you can use to fix your own content today.

Watch the video: https://youtu.be/M8ZPlEzd_90

🎯 You’ll learn to:

- Diagnose why your content feels random (even if you’re posting all the time)

- Turn messy ideas into clear brand pillars that attract the right people

- Write a simple North Star sentence that guides every post, video, and email

- Stop blaming the algorithm and start making content that’s easy to binge, follow, and share

🎁 Grab the free One-Page Brand Fix template Download your copy and fill it out while you watch: https://thebrandingfix.myflodesk.com/branding-worksheet

✉️ Join the 10-Day One-Page Brand Fix Challenge Want help actually *finishing* this and sticking to it? Get daily prompts and examples in your inbox: https://thebrandingfix.myflodesk.com/fix-your-brand-challenge

⏱ Timestamps

00:00 Why your content is flopping (It's not the algorithm)

00:33 What is The Branding Fix?

00:59 Signs your personal brand is undefined

02:28 How to do a quick Content Audit

04:57 The AIM Framework: Finding your North Star

08:21 The C.P.R. Method: Pillars & posting strategy

11:54 Tutorial: Filling out the One-Page Brand Fix template

15:34 Your homework: The 10-Day Brand Challenge

👇 Your turn Pause the video, fill out your One-Page Brand Fix, then comment below with:

1. Your North Star sentence

2. Your 3 main brand pillars

We’ll be reading and replying to as many as we can. 💬

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

#contentstrategy #personalbranding #contentcreator #socialmediagrowth #brandstrategy #contenttips #creatoreconomy #smallbusiness #marketing

Content creation’s dark truth? Most creators never make real money. We spent years in the wrong niche, “following our passion” while our bank accounts bled… and in this video we’re breaking down exactly what went wrong and what we’d do differently now.

After 14 years of blogging and creating content, we’ve realized something nobody wants to say out loud: not everyone should be a content creator — at least not in the way the internet sells it. If you’re pouring your heart into content and still not seeing profit, this might be the wake‑up call you actually need.

Watch the video: https://youtu.be/Bz2TkDsD9Jg

In this video, we’ll cover:

- Why “follow your passion” kept us broke for years

- How to tell if your niche will never make real money

- The difference between a fun hobby and a profitable content business

- A simple framework to decide if content creation makes sense for you

- What we’re doing now to rebuild our blogs and brands in a smarter way

🎯 This is for you if:

- You’re a blogger or creator who’s exhausted and underpaid

- You’re thinking about starting a YouTube channel, blog, or newsletter

- You’ve been told “just keep posting!” but the numbers don’t add up

- You secretly wonder if you picked the wrong niche (or the wrong platform)

⏰ TIMESTAMPS:

00:00 Content Creation Reality Check: The Harsh Truth No One Tells You

00:44 Our Painful Story: Years Stuck in a Non‑Profitable Niche

01:52 Passion vs Profit: Why Passion Alone Won’t Pay the Bills

02:12 Our Unprofitable Blog Niche: How We Wasted Years Making $0

03:59 Not Every Niche Is Profitable: How to Avoid Dead‑End Topics

05:27 Profitable Blog Ideas: Examples of Niches That Can Actually Make Money

08:49 Our Major Pivot: How We Shifted to Profitable Content

11:06 Who Should Actually Be a Content Creator? (Real Talk)

13:08 Passion vs Profit Framework: Find Your Unique, Profitable Angle

💬 COMMENT BELOW: Are you blogging for money or business? What's your niche?

🔗 IS BLOGGING DEAD in 2026? Watch next: https://youtu.be/MTY7qcc_CLM

💼 ABOUT THE BRANDING FIX:

We're two solo bloggers documenting how we rebuild and future-proof our content in the age of AI.

🔔 New videos every Tuesday and Friday!

🎧 Also available wherever you get your podcasts.

Visit our website: https://www.thebrandingfix.com

FREEBIES TO GET STARTED:

- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards

- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h

#ContentCreation #CreatorEconomy #PassionVsProfit #Blogging #MakeMoneyOnline #CreatorTruth #NotEveryoneShouldBeACreator