Welcome to a new season of our Sense-maker sessions podcast. For this, our third season, Collective Content MD Tony Hallett sits down with elite B2B content innovators and creators, to get to the bottom of the burning questions in thought leadership.

This episode’s guest is Liz Bolshaw, Global Content Strategist and Editorial Lead at EY. Her incredible career journey spans book publishing, journalism, consulting and so much more.

She brings her views on where thought leadership is headed next. Our far-reaching chat covers the different expectations that the producers and consumers of content have, the Global Thought Leadership Institute’s ‘Promise and Peril’ report, thought leadership as an anchor for trust in uncertain times and why 'relevance' is fast-becoming the fourth 'R' in content (alongside reputation, relationships and revenue).

Listen to find out why thought leadership is a "contact sport". Let's jump in!

Our final guest on season 3 of ‘Sense-maker sessions: Content leaders’ has enjoyed one of the most winding, interesting paths into B2B thought leadership so far.

Richard Murphy, Founder and Managing Partner of Walled City Group, journeyed from war correspondence in Afghanistan to PhD field work in Pakistan, to crafting stories and consulting on content strategy – with a detour in documentary filmmaking.

Listen to discover dozens of Richard’s well-earned insights.

Today’s guest on our ‘Sense-maker sessions: Content leaders’ podcast has forged a unique pathway in thought leadership. From training as a chef to working his way through a big chunk of analyst firms, Euan Davis brings a deep grounding in industry analysis to his current role at Virtusa – and shares it with us in this episode.

Find out what the analyst experience really teaches, how thought leadership became a genuine growth lever at Cognizant and why over-reliance on AI might erode originality in content – even if it’s a gamechanger in other ways.

Brought to you in partnership with High Beam Global, a full-service market research firm.

Subscribe for more interviews with the world’s content leaders operating at the forefront of B2B thought leadership.