Episodes

  • The Death of SEO and What to Expect Next

    The Death of SEO and What to Expect Next
    Jan 16 2026

    In this episode of The Conversion Club, we break down why traditional SEO is no longer a reliable growth channel and what’s replacing it. The conversation explores the rise of AI-driven search, zero-click results, and Generative Engine Optimization (GEO), with practical insights on how brands can adapt their visibility strategy for what comes next.

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    33 mins
  • Google Ads CPL Playbook for Home Services

    Google Ads CPL Playbook for Home Services
    Jun 19 2025

    This episode breaks down proven strategies to lower your cost per lead with Google Ads, specifically for home service businesses. From campaign structure to keyword targeting and budget allocation, you'll get a tactical playbook designed to drive high-quality local leads without wasting spend.

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    30 mins