Is your business AI-ready? Join Daoud and Patrick as they unpack AI’s explosive growth, from generative tools to agentic automation. Discover why Shopify’s AI hiring memo sparked debate, how to audit your AI maturity, and why human creativity remains irreplaceable. Essential listening for data-driven marketers in MENA, balancing efficiency with ethics.

In this episode of The Digital Disruption Podcast, join host Patrick and guest Ahmad as they navigate through the evolving landscape of mobile measurement and customer engagement strategies. They kick off with a lively discussion about their upcoming travels and cultural experiences before delving deep into the current challenges and opportunities marketers face in the realms of mobile measurement platforms and customer engagement tools. Ahmad, an expert in these areas, provides insights into the latest trends, the significance of aligning technology with business objectives, and the importance of effective data utilization. They also explore the role of AI in optimizing customer journeys and the crucial interplay between various marketing technologies. Whether you're a seasoned marketer or new to the digital scene, this episode offers valuable perspectives on enhancing customer experience, reducing acquisition costs, and maximizing the potential of your marketing stack. Tune in for a conversation rich with professional insights and practical advice.

In this episode of the Digital Disruption Podcast, we sit down with Sejla Vatres, Principal Product Lead at WellX, a digital insurance platform revolutionizing health and wellness through prevention-first strategies. With over a decade of experience across B2B, B2C, and travel tech in Europe and the Middle East, Sejla shares her insights on what true disruption looks like—solving real user problems, not chasing shiny tech trends.

Discover how WellX is transforming insurance by rewarding users for healthy habits, why AI should be an enabler (not a buzzword), and Sejla’s actionable advice for women breaking into tech. From her work at Saudi Arabia’s Al Mosafer to Dubai’s booming innovation scene, this episode unpacks the art of balancing user obsession, data-driven decisions, and cultural adaptability in fast-evolving industries.

What does it take to run truly effective upper-funnel media campaigns—and how can you avoid wasting your budget on fraudulent or low-quality inventory?

In this episode of the Digital Disruption podcast, Patrick sits down with the two Alexises (Nicholas and Trudell) from Britklik, a niche agency specializing in Google’s enterprise media suite, to explore the ins and outs of upper-funnel programmatic advertising.

They share why simply opening the ad floodgates can torpedo your ROI, how to employ inclusion lists and PMP deals for transparency, and why brand-lift or conversion-lift studies (done right) reveal which audiences really respond.

They also discuss how focusing on tight expertise—and daily “deep work” on fewer campaigns—lets them provide the meticulous management so often missing from the agency world. If you’re ready to take a scalpel to your media spend (instead of a sledgehammer), this episode is for you.

Welcome back to another exciting episode of The Digital Disruption Podcast.

In today's episode, we're thrilled to host Louise Rowe, the head of marketing at Mimojo, an innovative startup based in Dubai.

Louise brings an impressive two decades of experience in the UAE and has worked across various sectors, including media, airlines, and loyalty rewards.

She joins us to share valuable insights into her journey at Memoju, a company that's transforming the realm of cashback rewards with technology designed to enhance user experience.

Louise discusses winning accolades like the Best Use of Data and Best Use of PPC at the MENA Search Awards, reflecting on the strategic orchestration of data and performance marketing.

We delve into the pivotal moments that have shaped her marketing philosophy and explore how she leads a team poised at the intersection of brand building and commercial success.

Additionally, we touch on her views regarding AI’s role in marketing and her strategy for fostering consumer trust in digital products.

Join us as we weave through the intricacies of navigating marketing in a digitally disruptive era and discover how Louise is setting new benchmarks for success at Mimojo.

Welcome to Episode 37 of The Digital Disruption Podcast. I'm your host, Patrick, and joining me today is Tim Ash, a distinguished international speaker, acclaimed author, and business founder with an impressive career in digital marketing.

Tim is the founder of one of the pioneering digital marketing agencies, Site Tuners, with a strong focus on conversion rate optimization, boasting an impressive client roster that includes giants like Nestle, Google, and Expedia.

In this episode, we dive deep into Tim's rich journey from an immigrant arriving in the US at age 8 to becoming an influential figure in the marketing world.

He shares insights from his work with neural networks, now known as AI, and his education journey at UC San Diego. We explore his unique approach to marketing, emphasizing the power of evolutionary psychology over fleeting industry trends and technologies.

Together with my co-host Sean, we delve into the importance of a customer-centric approach, the role of psychological principles in marketing, and the strategic necessity of cultivating a distinctive brand voice.

We also discuss the pitfalls of over-reliance on technology in digital marketing and the nuances of defining a strong brand identity. Tim Ash sheds light on the critical importance of sleep for maintaining creativity and emotional well-being, tying it into broader themes from his book "Unleash Your Primal Brain."

Join us as we discuss how businesses can thrive by owning niche markets, enhancing user experiences, and adopting a balanced approach to strategic and tactical optimizations. Whether you're a seasoned marketer or an aspiring entrepreneur, this episode offers valuable insights for navigating the rapidly evolving digital landscape.

Let's dive into our conversation with Tim Ash.

Welcome back to The Digital Disruption Podcast!

In Episode 36, our hosts Daoud, Sean Bucher, and Patrick delve into a lively conversation about the shifts and trends disrupting the digital world.

Tune in as Daoud shares his music app migration from Spotify to YouTube Music, recognizing Spotify's role in popularizing end-of-year recaps, much like what they plan for wrapping up digital transformations in 2024.

The hosts also reflect on fashion trends from "shrinkflation" in suit pants to the cyclical nature of men's apparel styles.

They explore the impactful transition from Google Analytics Universal (UA) to Google Analytics 4 (GA4) and its implications on data analytics, urging companies to enhance proficiency with GA4 come 2025.

Sean and Patrick dive into the burgeoning trend of principal-based media buying, discussing major industry consolidations and evolving landscapes like Barstool Sports competing with giants like ESPN.

In this episode, discover how AI is reshaping the advertising sector, raising ethical concerns on content creation, usage, and labor economics.

The hosts debate Amazon, Nordstrom, and Lululemon's brand differentiators amidst a rising creator economy.

They also discuss Black Friday and Cyber Monday consumer insights, predicting a trend toward "founder-first" brand initiatives by 2025, affecting tech and e-commerce.

From Sean's holiday plans to Daoud's excitement about advancements in AI technology like Alibaba Cloud AI, the episode promises diverse insights with lighthearted tangents.

Close the year with an exploration into the Colorado AI Act and Gen Z's digital preferences, as our hosts engage with the continuously evolving digital ecosystem.

Don't miss out on this comprehensive discussion about where we've been and where we're headed in the digital universe.

Welcome to Episode 35 of The Digital Disruption Podcast! Today, our hosts, Patrick, Daoud, and Sean Bucher, dive into the intricate world of digital metrics and their significance in evaluating business success. In this episode, we question the traditional reliance on conversion rates and explore new perspectives on user engagement metrics. From the complexities of sessions and visits in analytics platforms to the ethical considerations of tracking practices, our hosts unravel the myths surrounding the "single source of truth" in data analysis. Listen in as we challenge conventional metrics, delve into attribution challenges, and advocate for innovative strategies within the ever-evolving landscape of digital marketing and e-commerce. Plus, we add a touch of humor as we discuss breakfast favorites and experience a unique conversation on data accuracy. Join us for an insightful discussion pushing the boundaries of how we interpret and act upon digital data.