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The Disrupter Podcast

The Disrupter Podcast

Written by: Charley Tichenor
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Lessons from a $1B+ Revenue DTC and eCom Expert.Charley Tichenor Economics Marketing Marketing & Sales
Episodes
  • Fixing Meta and Scaling Brands with Limited Supply
    Jul 1 2025

    Apply for the Meta MBA here at DisrupterSchool.com/MBA

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    1 hr and 4 mins
  • Meta Performance Summit: MASSIVELEAK
    Jun 24 2025

    Get ALL the Decks from the Summit FREE @ https://www.disrupterschool.com/metasummit

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    53 mins
  • Advanced Media Buying Techniques to Skyrocket Your Growth with @SonicGrowth
    Jun 20 2025

    Master Facebook Ads: In-Depth with Meta Summit 2025 Insights with @SonicGrowthLink up with Kushal at https://www.sonicgrowth.ca/Join Charley and Kushal Shah as they dive into advanced Facebook advertising strategies and insights from the Meta Summit 2025. Learn about value optimization, incremental attribution, partnership ads, and more. Kushal Shah shares tips from his boutique agency, Sonic Growth, while Charley discusses practical applications and future trends. Don't miss this detailed conversation for all media buyers looking to scale their campaigns effectively.00:00 Introduction and Casual Banter00:35 Meet Kushal Shah: The One-Man Agency01:10 Spending Big: Tips for High Budget Ad Campaigns01:57 Evolution of Marketing: Pre-COVID to Now05:20 Value Optimization and Target ROAS Strategies06:30 Catalog Campaigns and High AOV Products14:28 Incremental Attribution and Testing Strategies25:07 Introduction to Incremental Attribution25:14 Insights from Industry Experts26:37 Challenges and Strategies in Advertising27:34 The Future of Facebook Advertising29:09 Understanding Incremental Attribution30:35 Practical Applications and Tools35:13 Starting a YouTube Channel38:37 Advice for Content Creators43:54 Final Thoughts and Farewell

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    48 mins
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