Podcast Description

What if getting sued actually launched your biggest business success?

In this episode, Peter Roth shares the unbelievable story of how a lawsuit pushed him into the HVAC industry and how that journey eventually led to building scalable lead generation systems and outbound call centers.

From running a cigar kiosk at 24… to being overcharged by HVAC companies… to accidentally building a high-performing call center — this conversation breaks down the real lessons behind lead generation, follow-up failures, and what most businesses get wrong when trying to scale.

If you're in home services, sales, or marketing, this episode is packed with practical insights you can apply immediately.

In this episode, we cover:
✅ How Peter got “sued into” the HVAC business
✅ The biggest lead generation mistake most companies make
✅ Why follow-up is where most revenue is lost
✅ How outbound call centers actually drive growth
✅ Lessons from HVAC, solar, and home services scaling

Video Timestamps

00:00 — How the HVAC Journey Started
01:05 — Getting “Sued Into” a Business
02:10 — The Cigar Kiosk to Cigar Bar Story
03:30 — Landlord Dispute & Costly HVAC Fix
05:00 — Meeting the Future HVAC Partner
06:20 — Launching the HVAC Company
07:15 — Selling the HVAC Business
08:05 — Transition Into Solar (and Why It’s Hard)
09:30 — Struggles With Lead Generation
11:00 — The BIGGEST Mistake Businesses Make
12:10 — Hiring the First Lead Follow-Up VA
13:25 — Discovering Cold Calling Works
15:00 — Building the Call Center Step by Step
17:10 — Birth of the Scaleify Model
18:20 — How Outbound Telemarketing Drives Growth

🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more.

Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business!
Connect with today’s Guest

• 👤 Peter Roth
  📘 Facebook → / officialpeterroth
  📸 Instagram → / official_peter_roth
  📸 Instagram → / scalifyco

• 👤 Tanner Chidester
  📸 Instagram: https://www.instagram.com/infiniteincomepodcast/?next=%2Fbunyiph%2F

• Hashtags

#Podcast #BusinessPodcast #EntrepreneurPodcast #StartupStories #BusinessGrowth #ScaleYourBusiness #LeadGeneration #SalesAndMarketing #CallCenter #Scaleify

In this episode, we dive deep into the "rite of passage" every entrepreneur faces: catastrophic failure. From the scammy downfall of the solar industry to losing $10 million in a single crypto crash, our guests share why the best investment you will ever make is in yourself. We also explore the surprising "resurgence" of old-school marketing like mailers and cold calling now that AI-generated noise has been banned.In this episode, you’ll learn:

• The "New" Old School: Why cold calling and mailers are working again.
• The Crypto Gamble: A firsthand account of losing millions in meme coins and the Bitcoin "canary in a coal mine".
• Wealth Preservation: Shifting from "all-in" risk to safe, long-term investments like real estate.
• The Gift of Failure: Why starting a business in a recession is the best education you can get.

Video Timestamps

• 0:00 – The Death of AI Spam: Why cold calling is stronger than ever.
• 1:45 – RIP Solar: Lessons learned from the "scammy" side of home services.
• 3:12 – The "New" Old School: Why mailers and TV ads are working again.
• 4:50 – Wealth Preservation vs. Growth: Why high-net-worth owners stop taking risks.
• 6:15 – The $10 Million Crash: Losing it all in sports cards and crypto.
• 8:30 – Bitcoin at $120k: Is the current market a "canary in a coal mine" for a recession?.
• 10:05 – The Rite of Passage: Why failure is a requirement for billionaire partners.
• 12:10 – Starting in a Storm: The benefit of launching a business during a recession

🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more.

Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business!
Connect with today’s Guest

• 👤 Peter Roth
  📘 Facebook → / officialpeterroth
  📸 Instagram → / official_peter_roth
  📸 Instagram → / scalifyco

• 👤 Sean Kelly

📸 Sean Kelly Instagram: @seanmikekelly

Hashtags
#Entrepreneurship #WealthPreservation #CryptoCrash #ColdCalling #BusinessFailure #MarketingStrategy #Bitcoin2026 #SolarScams #FinancialMindset #RecessionProof

Podcast Description

Stop letting your hard-earned leads go to die. In this video, we dive into why 90% of businesses fail by simply not calling people back and how "speed to lead" is the ultimate competitive advantage.

Learn why traditional digital marketing like Facebook ads often isn't enough and how building a dedicated, remote call center can transform your outbound sales.

In this episode, you’ll learn:

• The Ideal Demographic: Why homeowners aged 40 to 70 are the perfect target for cold calling.
• The HVAC "Tune-Up" Strategy: How to turn a sales pitch into a helpful service call that gets you in the door.
• Building vs. Renting: Why owning your own remote call center in Latin America is better than hiring a standard BPO.
• Operational Magic Hours: Why 11 a.m. to 7 p.m. are the best times for your team to be on the phones.

Video Timestamps

• 0:00 – Why 90% of businesses fail to close leads.
• 0:45 – The "Speed to Lead" concept and why leads go to die.
• 1:30 – Identifying the ideal target audience (Ages 40–70).
• 2:15 – Why younger generations are not the ideal cold calling client.
• 3:00 – Home Improvement vs. Home Service: Building your own demand.
• 4:10 – The HVAC "Tune-Up" strategy: Turning sales calls into service calls.
• 5:20 – Hiring in Latin America and the benefit of Mexican call centers.
• 6:30 – Building your own call center vs. using a BPO.
• 7:45 – "Magic Hours" for outbound calling (11 a.m. – 7 p.m.)

🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more.

Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business!
Connect with today’s Guest

👤 Peter Roth
📘 Facebook → / officialpeterroth
📸 Instagram → / official_peter_roth
📸 Instagram → / scalifyco

👤 Tommy Mello
📘 Facebook → https://www.facebook.com/thomasmello
📸 Instagram → https://www.instagram.com/officialtommymello

Hashtags
#SpeedToLead #HomeServices #ColdCalling #HVACMarketing #RoofingSales #LeadConversion #BusinessGrowth #SalesStrategy #OutboundCalling #HomeImprovement