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The Greater Game

The Greater Game

Written by: Dan Sullivan and John Bowen
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What if you’ve already won in business but are playing the wrong game? Dan Sullivan, co-founder of Strategic Coach®, and John Bowen, founder of CEG Insights, explore how the most successful entrepreneurs move beyond incremental growth to achieve exponential results. Introducing the 10 Greater Measurements Framework™, they reveal how to shift from “operator” to “architect” through better decisions and the latest technology. Built on decades of coaching and research with thousands of entrepreneurs, each episode delivers practical frameworks to expand your freedom, impact, and growth.Copyright 2026 The Greater Game Economics Leadership Management Management & Leadership
Episodes
  • The Greater Game: Chapter 9 – Greater Commitment
    Aug 19 2026

    What becomes possible when you commit to a long-term vision, even when the path is full of setbacks? In this episode, Dan Sullivan and John Bowen explore Greater Commitment, the ninth of the 10 Multipliers, and explain how strategic stubbornness helps entrepreneurs turn obstacles into fuel, create greater value, and build momentum that compounds over time.

    Show Notes:

    Greater Commitment is the compound effect of strategic stubbornness.

    Entrepreneurs are the only people in the marketplace who can make decisions quickly and invest in the people, tools, and opportunities that help them move forward.

    The Strategic Coach® Program turns entrepreneurs’ real-world experience into thinking tools that help them expand not only the success of their entrepreneurial life, but the enjoyment of their entrepreneurial life.

    Entrepreneurial success is never a straight line; there are wobbles along the way, and some of them are significant.

    The obstacles standing between you and what you want can become the raw material for achieving it.

    Persistence can eventually produce results, but commitment creates momentum that compounds over time.

    Becoming an entrepreneur is a life sentence in the best sense: your ideas, independence, and vision can make returning to conventional employment difficult.

    The improvements you make through the 10 Multipliers can increase the value of your entrepreneurial company, whether or not you ever intend to sell it.

    Reactive stubbornness is simply resisting other people’s expectations, while strategic stubbornness means staying committed to a meaningful future while remaining flexible about how you get there.

    Resources:

    The Greater Game by Dan Sullivan and John Bowen

    Your Life As A Strategy Circle by Dan Sullivan

    The Greater Game Dashboard

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    27 mins
  • The Greater Game: Chapter 10 – Greater Courage
    Sep 3 2026

    Greater Courage is the final of the 10 Multipliers in The Greater Game, and it may be the one that determines how far you go. In this episode, Dan Sullivan and John Bowen discuss why fear can point toward your biggest opportunities, how courage builds new capabilities, and why a growing company gives entrepreneurs the confidence to keep taking bigger jumps.

    Show Notes:

    The Greater Game Dashboard™ gives entrepreneurs a way to measure their progress over time.

    Becoming an entrepreneur takes courage because you’re taking responsibility for your own financial future.

    Many entrepreneurs wait for proof that something will work, but fear can be a compass pointing toward the right opportunity.

    Taking on something that makes you more capable requires courage.

    Courage is easier to recognize after you’ve practiced it than before you take the first step.

    AI can be a phenomenal teammate, but it can’t replace human judgment, coordination, or big-picture thinking.

    Given how many businesses fail, becoming an entrepreneur can seem like an irrational choice, but courage makes it possible.

    Creating a 25-year vision for your life and business can feel scary, especially when you share it publicly.

    The high-tech breakthroughs of the past 50 years show that individual entrepreneurs can create new capabilities that change the world.

    Each time you consider taking another jump, the emotional risk can feel just as great as it did the first time, but the price of avoiding courage is losing the excitement that comes from growth.

    Resources:

    The Greater Game by Dan Sullivan and John Bowen

    The Greater Game Dashboard

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    28 mins
  • The Greater Game: Chapter 8 – Greater Agency
    Aug 5 2026

    It’s time for entrepreneurs to play The Greater Game and go 100x. In this episode, Dan Sullivan and John Bowen explore Greater Agency, the eighth of the 10 Multipliers, and show how taking full ownership of your results lets you create new markets, bigger opportunities, and breakthroughs from even your toughest setbacks.

    Show Notes:

    Agency means you take ownership of your experiences—positive or negative—instead of blaming the circumstances.

    When entrepreneurs see something broken in the marketplace and take ownership, they turn that gap into a new capability.

    Entrepreneurs who operate with agency don’t just compete in existing markets; they create entirely new ones.

    Creative entrepreneurs spot opportunities that others miss because they’ve taken ownership of their entrepreneurial lifetime.

    Many non-entrepreneurs assume entrepreneurs just copy what already exists, but the best entrepreneurs redefine the game.

    The greatest entrepreneurs expand an entire industry by turning their market impact into new opportunities for everyone involved.

    At this stage of The Greater Game, you’re building platforms that turn former competitors into collaborators in a bigger game.

    Your greatest setbacks, obstacles, and failures are actually the raw material for your biggest breakthroughs.

    Resources:

    The Greater Game by Dan Sullivan and John Bowen

    Unique Ability®

    Who Not How by Dan Sullivan with Dr. Benjamin Hardy

    10x Is Easier Than 2x by Dan Sullivan with Dr. Benjamin Hardy

    The Greater Game Dashboard

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    22 mins
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