The Greater Game is now available, and it’s the next-level playbook for already successful entrepreneurs who want to go 100x. Dan Sullivan and John Bowen explore “greater property,” the fourth of the 10 Multipliers, and how transforming your unique genius into intellectual property gives you both peace of mind and a bigger, more durable net worth.

Show Notes:

Greater property is how your unique genius becomes your empire.

You already have assets that can be appraised, and that’s a key part of your net worth.

Just a few years ago, the Patent Bureau in Washington opened the door for education and entertainment to be turned into patents.

In 1980, most company value came from tangible assets, while today many trillion‑dollar companies get 80 to 90 percent of their valuation from intangibles.

When you create shortcuts that other people can use, that’s intellectual property, and there’s a specific price and process for getting it protected.

The creativity you get paid for has long-term value when you take the right steps to turn it into protected property.

Many entrepreneurial companies are still overly dependent on their founders.

When you become the market architect instead of the main operator, your valuation multiples increase dramatically.

Your intellectual property makes you uniquely visible and valuable in a world that’s mostly not distinctive.

It’s far more enjoyable when your business can run without you needing to be there every day.

Intellectual property is the new currency in an exponential, idea‑driven economy.

Resources:

The Greater Game by Dan Sullivan and John Bowen

Unique Ability®

You already know what you’re doing as an entrepreneur, but with The Greater Game, you’re ready to go 100x. In this episode, Dan Sullivan and John Bowen dive into “greater motivation,” the third of the 10 Multipliers, and show you how to turn your unique skills into a self‑generating engine that multiplies your impact in life.

Show Notes:

You have motivation when you’re more excited about what you’re heading toward than what you’re leaving behind.

A central Strategic Coach® concept is Unique Ability®—a set of activities you’re naturally fascinated and motivated by for your whole life.

Being an entrepreneur means you’ve made a bet that you can take on the marketplace head on without anyone else guaranteeing your security.

The number one thing people buy is other people’s motivation, because we’re inspired by it more than any product or service.

Experiencing multiplication in your results might be the greatest long-term motivation humans can have.

You always want your future to be bigger than your past, regardless of your age or stage.

Being excited about a bigger future naturally attracts stronger collaborative partners and better team members.

Entrepreneurs aren’t just about making more money; they’re actually driven by creating a greater impact and getting an emotional paycheck.

You can be intentional about designing your business so you’ll want to keep playing and contributing for the rest of your life.

Resources:

The Greater Game by Dan Sullivan and John Bowen

The Greater Game Dashboard

Greater security is the foundation that makes 100x possible. In this episode, Dan Sullivan and John Bowen unpack the second Greater Game multiplier and show how cash confidence, succession planning, and a virtual family office approach protect your wins so you can keep playing and winning the entrepreneurial game indefinitely.

Show Notes:

When you enter the 100x game, it’s almost like you become a new entrepreneur with a new set of rules.

In today’s high-regulation world, any area you haven’t properly protected is where governments and predators go after your unprotected money.

Tough economic cycles aren’t just survivable for prepared entrepreneurs; they’re often when you can make your greatest strategic gains.

The true scorecard for entrepreneurism is not just revenues, but your net worth and the valuation of your company.

Most successful entrepreneurs need a succession plan, but only a small minority have actually created one.

Entrepreneurs tend to see themselves striving at their current level instead of designing protections for their much bigger future self.

Over the next two years, most successful entrepreneurs plan to switch advisors because they’ve outgrown them and want greater confidence.

Tens of thousands of entrepreneurs are deeply invested in Strategic Coach® thinking tools to protect and multiply the value they’ve created.

Many entrepreneurs assume there’s a “proper” time to retire, but once you stop being useful, you stop being happy.

Resources:

The Greater Game by Dan Sullivan and John Bowen

The Greater Game Dashboard

First 100 Days