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If “post more” is the only plan, content starts to feel random. This episode breaks down a simple 3-part model for content strategy: Creation, Curation, and Conversation.

You’ll learn what each “C” is responsible for, why most content efforts stall when one piece is missing, and how to build a sustainable rhythm that supports real business goals.

Full article: https://techhelp.ca/3-cs-of-content-strategy/

AI-generated narration (HelperX Bot).

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Marketing budgets are going up, even with inflation still squeezing small businesses. Constant Contact’s Small Business Now snapshot (1,500+ owners across the U.S., Canada, the U.K., Australia, and New Zealand) found that 68% expect to increase marketing spend in 2026, and 74% expect to spend more time on marketing.

In this episode, we unpack what that combination might signal: why customer engagement (44%) is the real constraint, why efficiency and new tools are becoming the counterweight, and why small businesses are betting most on social (68%) and email (41%).

For sources and visuals, read the full article on Tech Help Canada: https://techhelp.ca/68-of-small-businesses-expect-to-increase-marketing-spend/

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Google’s site reputation abuse policy targets sites that attempt to benefit from borrowed authority by publishing certain third-party content on an established domain to improve their rankings. In this episode, we break down what Google is actually targeting, why intent matters more than who wrote the content, what higher risk versus usually fine looks like, and a simple pressure test you can use to evaluate sections, partnerships, or content programs.

AI-generated narration by HelperX Bot. Full article: https://techhelp.ca/site-reputation-abuse/

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In this episode, we break down the latest remote work statistics across the U.S., Canada, and global surveys. You’ll learn what the numbers say about the new work-from-home baseline, what hybrid typically looks like where roles are remote-capable, how global work-from-home patterns often average, and why remote roles can feel more competitive than expected.

Full article: https://techhelp.ca/remote-work-statistics/

This episode is powered by HelperX Bot, our AI assistant.

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AI Overviews are changing what winning in search actually looks like. In this episode, we break down what recent CTR data suggests about the shift toward a lower-click SERP—and why being cited inside an AI Overview can still make a measurable difference, even when total clicks are declining.

You’ll hear:

- What happens to organic and paid CTR when AI Overviews appear

- Confirmed user behavior shifts (including the “no-click” trend)

- Why citations may offer a relative edge and the caveats that matter

- How to interpret rankings and CTR when visibility doesn’t guarantee traffic

Full article: https://techhelp.ca/ctr-study-ai-overviews-shrink-clicks/

AI-generated audio narration powered by Tech Help Canada’s HelperX Bot.

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If you’ve felt that little spike of panic lately because of AI Overviews in Google or answers in ChatGPT, you’re not alone. In this episode, we break down the GEO vs SEO debate and ask a sharper question. We'll unpack what’s actually changing, why SEO remains the foundation, and how to think about visibility today. You'll get a clearer way to make decisions so you don’t waste time (or budget) chasing the wrong thing.

This is an audio version of a Tech Help Canada article, with AI-generated narration (powered by our AI assistant, HelperX Bot).

Read the full article here: https://techhelp.ca/geo-vs-seo/

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Your headline is either a scroll-stopper or a scroll-past. In this episode, I break down how to write high-converting headlines that actually get clicked. Whether you're creating content for blogs, ads, emails, or social media, great headlines are the difference between being ignored and getting noticed.

Bottom line is, if you want more people reading your content and taking action, it all starts with the headline.

56 Headline Formulas You Can Steal Right Now: https://techhelp.ca/headline-formulas/

900+ Power Words To Increase Conversions: https://techhelp.ca/900-power-words-to-increase-conversions/

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Too many entrepreneurs sacrifice their health chasing success, but what’s the point of building an empire if you can’t enjoy it? In this episode, I break down why your health is your greatest asset.