(Skip to 00:03:50 to get straight to the meat of the episode.)

In this episode of The Hard Questions, Dr Lawrence Ang and Suresh Sood talk us through what integrated marketing communications (IMC) actually is, dig deep into the major trends that are so prevalent right now – including predictive adverts, remote living and influencers – and even touch on some of the marketing lessons learned from Covid.

Dr Lawrence Ang is a marketing expert who has worked on a diverse range of marketing projects, including advertising pre-testing, campaign tracking, pricing, brand health assessment, market sizing, new product evaluation and customer satisfaction.  He recently published the textbook Principles of Integrated Marketing Communications: An Evidence-based Approach,  focused on new technologies and advanced theories. Lawrence has research interests in advertising effectiveness, media studies, customer relationship management, and consumer behaviour. He has a first-class honours in psychology and holds a PhD from the Australian Graduate School of Management. He also teaches on executive MBA programs, and conducts in-house training for corporations.

Suresh Sood, our resident AI expert and Chief Data Scientist at Simple, is one of Australia’s foremost experts in big data and machine learning, crossing the divide between academia and real-world practice in industries ranging from financial services to law enforcement. His interest focuses on beautifying boring content, and unpacking human behaviour from brand stories told online – and his work captures real-time physiological inputs via biosensors using the most advanced virtual and mixed reality solutions as a stimulus to capture and unpack wow moments of human emotion.

Hosted by Keegan Stanton, Simple's Head of Global Marketing Programs.

GET IN TOUCH

Our website: https://simple.io/

LinkedIn: https://au.linkedin.com/company/simplehq

Keegan Stanton, your host: https://www.linkedin.com/in/keegan-stanton/

Suresh Sood, Chief Data Scientist, Simple: https://www.linkedin.com/in/sureshsood/

Dr Lawrence Ang, Assoc Professor Marketing, Macquarie University: Principles of Integrated Marketing Communications: An Evidence-based Approach:  https://www.cambridge.org/highereducation/books/principles-of-integrated-marketing-communications/546716969DC8A29E85781EA9929EE2E0#overview

In the first episode of The Hard Questions, we ask Angela Kim and Suresh Sood, 'Does business really understand the value of AI?'. It's a fascinating chat about who really gets it, what the rest of us can learn, the skills organisations need -- and how AI is definitely not a 'one size fits all' proposition.

Angela Kim is Head of Analytics and AI at Teachers Health in Sydney Australia. She is the Women in AI Education Ambassador for Australia and, in 2020, the Institute of Analytics Professionals of Australia listed her as one of the top 5 analytics leaders in Australia. She spends her spare time focusing on ethics, bias in algorithms, how AI can foster diversity and inclusion, and the broader importance of developing AI and machine learning skills in the workplace.

Suresh Sood, our resident AI expert and Chief Data Scientist at Simple, is one of Australia’s foremost experts in big data and machine learning, crossing the divide between academia and real-world practice in industries ranging from financial services to law enforcement. His interest focuses on beautifying boring content, and unpacking human behaviour from brand stories told online – and his work captures real-time physiological inputs via biosensors using the most advanced virtual and mixed reality solutions as a stimulus to capture and unpack wow moments of human emotion.

Hosted by Keegan Stanton, Simple's Head of Global Marketing Programs.

GET IN TOUCH

Our website: https://simple.io/

LinkedIn: https://au.linkedin.com/company/simplehq

Keegan Stanton, your host: https://www.linkedin.com/in/keegan-stanton/

Suresh Sood, Chief Data Scientist, Simple: https://www.linkedin.com/in/sureshsood/

Angela Kim, Head of Analytics and Artificial Intelligence, Teachers Health: https://www.linkedin.com/in/angela-kim-b3203a6b/