In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Hank Cheatham to explore what it really takes to build and scale a supplement brand in one of the most competitive—and skeptical—categories on the market.

With a background rooted in a Japanese pharmaceutical company, Hank shares how Daiwa Health Development brought a unique brain health supplement to the U.S., powered by a specialized ingredient designed to support memory and cognitive function. But beyond the product itself, this conversation dives into the bigger picture: why scientific validation, quality standards, and strategic channel expansion are essential for long-term success.

You’ll learn how an aging global population is driving demand for cognitive health solutions, why most supplements lack meaningful testing, and how clinical studies can become a powerful differentiator in a crowded marketplace. Hank also breaks down the realities of launching a product in the U.S.—including the importance of direct-to-consumer channels, Amazon growth strategy, and the challenges of maintaining control over your brand.

From leveraging existing distribution relationships to navigating unauthorized sellers on Amazon, this episode is packed with practical insights for founders, marketers, and anyone looking to build a trusted product brand.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why scientific validation is critical in the supplement industry
• How clinical studies can dramatically increase credibility and trust
• The growing demand for brain health products driven by aging populations
• What most supplement brands get wrong about proof and differentiation
• How to successfully launch a product from overseas into the U.S. market
• The three core distribution channels: direct-to-consumer, retail, and professional
• Why Amazon is essential—but shouldn’t be your only strategy
• How to protect your brand from unauthorized sellers on Amazon
• The role of quality, testing, and cultural standards in product development
• Why products that truly work ultimately drive repeat customers and growth

EXCLUSIVE OFFER FOR LISTENERS

Hank and his team are offering Harvest Growth Podcast listeners an EXCLUSIVE DISCOUNT on their official website:

Visit https://www.dhdmed.com/

Use promo code DBH2026 at checkout to receive 20% off your order

This offer is available directly through their website, where you can explore their full product line and learn more about their science-backed approach to brain health.

If you’re building a supplement brand—or any product in a competitive category—this episode offers a clear roadmap for standing out through real results, strong positioning, and smart channel strategy.

To learn more about Daiwa Health Development and their products, visit their website or search for their offerings online.

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenue? Visit HarvestGrowth.com and set up a free consultation today!

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Seth Spears, founder and Chief Visionary Officer of Wellnesse, a B Corp-certified brand that has sold over 1 million units in the highly competitive personal care space.

Seth shares how he transitioned from building a content-driven audience over more than a decade into launching a product-based business—and why that foundation gave him a powerful advantage when entering the market. He explains how Wellnesse identified a major gap in personal care: products that are both clean and high-performing, without sacrificing one for the other.

The conversation dives into the realities of building a brand in a crowded category, including how to differentiate beyond price, why most competitors fail to build long-term trust, and how storytelling, product quality, and consistency drive sustainable growth. Seth also breaks down how direct-to-consumer strategy enabled premium pricing, why customer feedback remains central to product development, and how the brand continues to evolve through testing and iteration.

If you're building a product brand—especially in health, wellness, or any saturated market—this episode offers a practical blueprint for standing out, earning trust, and scaling with purpose.

In today’s episode of the Harvest Growth Podcast, we cover:

• How Wellnesse sold over 1 million units in a competitive category
• Why “clean” products often fail—and how to fix that
• The advantage of building an audience before launching a product
• How to differentiate when competitors are copying your space
• Why brand > product for long-term success
• How to use customer feedback to drive product innovation
• The role of direct-to-consumer in premium pricing strategy
• Why most founders fail by chasing profits instead of purpose
• Lessons learned from scaling too fast and hiring too early
• How consistent storytelling builds trust and lifetime customers

If you’re launching or scaling a product brand and want to stand out in a crowded market, this episode delivers actionable insights you can apply immediately.

To learn more about Wellnesse, visit Wellnesse.com or search for their products online.

Do you have a brand you’d like to launch or grow?
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Nik Hall, founder and CEO of Revive Amazon Partners, to break down what it really takes to grow and scale a product-based business on Amazon.

Nik brings a unique perspective, having built and exited his own multi-million dollar CPG brand before launching an agency focused on helping other companies succeed on Amazon. Through firsthand experience, he’s seen what works, what fails, and why so many brands grow quickly—only to hit a frustrating plateau.

The conversation dives into the real drivers of Amazon success, from identifying the right products to scale, to optimizing listings for conversion, to structuring ad campaigns in a way that actually drives sustainable growth. Nik also explains why most brands focus too heavily on tactics like keyword bidding, while ignoring the bigger operational and strategic factors that ultimately determine success.

We also explore how Amazon’s evolving AI ecosystem is beginning to change product discovery, and what brands should be doing now to stay competitive as the platform continues to evolve.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Why many Amazon brands plateau—and how to break through
• How to identify which products in your catalog are worth scaling
• The role of conversion rate and sales velocity in Amazon’s algorithm
• Why most Amazon listings fail to convert (and how to fix them)
• The difference between main images and A+ content—and when each matters
• How campaign structure impacts your ability to scale profitably
• Why pricing, reviews, and CPC determine your growth ceiling
• The importance of operations, inventory, and supply chain in scaling
• How Amazon’s AI is reshaping search and product discovery
• A practical 90-day strategy for launching and growing on Amazon

If you’re selling on Amazon—or planning to—this episode provides a clear, practical framework for building a business that doesn’t just grow quickly, but continues to scale over time.

Want to connect with Nik?

Find him on LinkedIn or visit revivemp.com to learn more about Revive Amazon Partners and how they help brands grow on Amazon.

Do you have a brand you’d like to launch or scale?

Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.