In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jim Pathman of Three Lollies, the company behind Preggie Drops and Queasy Drops, to talk about the real-world lessons that come from building a product brand over more than 20 years.

Jim shares how the business started as a passion project rooted in helping people, then grew into a nationally recognized brand available through major retailers like Walmart, H-E-B, Meijer, and Amazon. Along the way, he learned hard but valuable lessons about retail contracts, chargebacks, partnerships, and why founders need to slow down and read the fine print before jumping into exciting opportunities.

The conversation also explores how sampling became one of Three Lollies’ most powerful growth strategies. By getting products into the hands of OB-GYNs, doulas, midwives, hospitals, oncology teams, and other trusted healthcare professionals, Jim’s team built awareness through credibility, trust, and word-of-mouth.

If you’re launching or scaling a consumer product brand, this episode offers practical insight into retail growth, Amazon strategy, sampling, founder mindset, and the value of building long-term relationships.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why early business mistakes can become valuable growth lessons
• What founders should understand before entering retail partnerships
• How hidden retail fees and chargebacks can impact profitability
• Why the right sales reps and brokers can make retail relationships stronger
• How Three Lollies grew through Walmart, H-E-B, Meijer, and Amazon
• Why sampling through trusted sources can drive word-of-mouth marketing
• How healthcare professionals helped introduce the product to the right audiences
• Why slow, sustainable growth can be an advantage for founders
• The importance of relationships in building a business that lasts

Want to learn more about Three Lollies?

Visit threelollies.com to explore Preggie Drops, Queasy Drops, and their other natural queasiness relief products. You can also find their products on Amazon or in select retailers including Walmart, H-E-B, and Meijer.

Do you have a brand you’d like to launch or scale?

Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Paul O’Brien, co-founder of AirPhysio, to break down how a respiratory health product grew from a competitive medical device category into a global brand sold in 118 countries.

Paul shares how AirPhysio approached product development by studying competitors, identifying gaps, working with medical professionals, and prioritizing safety, testing, and education. He explains why cheaper alternatives can create serious trust and safety concerns, especially in the medical device space, and how strong educational marketing helps customers understand why quality matters.

The conversation also dives deep into international expansion, distributor relationships, and the realities of selling across cultures, languages, regulatory environments, and sales channels. Paul explains why global growth can reduce risk by preventing dependence on one country, but also creates major challenges around compliance, documentation, local market strategy, and distributor performance.

Paul also shares why AirPhysio shifted from the traditional doctor-referral model to a more direct B2C education strategy, helping customers discover the product first and then bring that awareness back to healthcare professionals. From Amazon growth to pharmacy support, localized marketing, social media targeting, and choosing the right distributors, this episode offers a practical look at what it really takes to scale internationally.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why product safety and testing matter when competing against cheaper alternatives
• How customer education helps build trust in medical device marketing
• Why understanding competitors can improve product design and messaging
• The benefits and challenges of selling in 118 countries
• How global expansion helps reduce dependence on one market
• Why local distributors are critical for understanding culture, language, and buying behavior
• How to evaluate distributors based on channel strengths and follow-through
• Why B2C marketing can outperform traditional doctor-referral strategies
• How social media can support retail, pharmacy, and distributor growth
• Why science, track record, and vision are essential when pitching distributors

If you’re building a product brand, entering a regulated category, or trying to expand internationally, this episode offers valuable lessons on trust, education, distributor strategy, and global growth from a company that has successfully scaled around the world.

To learn more about AirPhysio, visit AirPhysio.com or search for AirPhysio on Amazon.

Do you have a brand you’d like to launch or scale?
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Rachel Hasson, Amazon expert and founder of Evolve Ad Agency, to break down what brands need to know to compete and convert on Amazon today.

Rachel shares how she built her Amazon expertise from the ground up, starting with listing optimization work on Fiverr while managing Amazon accounts in a full-time marketing role. Today, she helps brands improve their Amazon presence through better listing strategy, conversion optimization, PPC campaigns, and channel growth.

The conversation dives into why so many brands make the mistake of copying their website content directly onto Amazon — and why that rarely works. Rachel explains what she looks at first when evaluating a brand’s Amazon presence, including main images, infographics, listing copy, backend attributes, A+ Content, and how well the listing is built to convert shoppers in a crowded marketplace.

Rachel also shares timely insight into Amazon’s AI shopping assistant, Rufus, and why sellers need to start optimizing not only for shoppers, but also for how AI understands and recommends products. From alt text in A+ Content to image copy and product attributes, she explains how Amazon’s changing search experience is reshaping listing optimization.

The episode also covers Amazon PPC, including why brands should fix conversion problems before spending more on ads, how video can help products stand out, and why sellers should be careful about trying to manage campaigns without fully understanding how quickly Amazon advertising changes.

If you’re selling on Amazon, launching a new product, or trying to improve an existing listing, this episode offers a practical look at what actually drives visibility, clicks, conversions, and long-term marketplace growth.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why your Amazon listing should not simply copy your website
• How to optimize your main image to stand out in search results
• Why infographics and listing images matter for both shoppers and AI
• What Amazon Rufus is and why sellers need to optimize for it
• How A+ Content, alt text, FAQs, and product specs can improve visibility
• Why conversion issues should be fixed before scaling PPC
• How video ads can help brands stand out on Amazon
• Why founders should be cautious about managing PPC themselves
• How to handle Amazon support issues with persistence and the right framing
• Why TikTok Shop and Walmart.com can complement Amazon growth

Want to connect with Rachel?

Visit EvolveAdAgency.com to learn more about Rachel Hasson and Evolve Ad Agency.

Do you have a brand you’d like to launch or scale?

Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.