In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jim Pathman of Three Lollies, the company behind Preggie Drops and Queasy Drops, to talk about the real-world lessons that come from building a product brand over more than 20 years.

Jim shares how the business started as a passion project rooted in helping people, then grew into a nationally recognized brand available through major retailers like Walmart, H-E-B, Meijer, and Amazon. Along the way, he learned hard but valuable lessons about retail contracts, chargebacks, partnerships, and why founders need to slow down and read the fine print before jumping into exciting opportunities.

The conversation also explores how sampling became one of Three Lollies’ most powerful growth strategies. By getting products into the hands of OB-GYNs, doulas, midwives, hospitals, oncology teams, and other trusted healthcare professionals, Jim’s team built awareness through credibility, trust, and word-of-mouth.

If you’re launching or scaling a consumer product brand, this episode offers practical insight into retail growth, Amazon strategy, sampling, founder mindset, and the value of building long-term relationships.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why early business mistakes can become valuable growth lessons
• What founders should understand before entering retail partnerships
• How hidden retail fees and chargebacks can impact profitability
• Why the right sales reps and brokers can make retail relationships stronger
• How Three Lollies grew through Walmart, H-E-B, Meijer, and Amazon
• Why sampling through trusted sources can drive word-of-mouth marketing
• How healthcare professionals helped introduce the product to the right audiences
• Why slow, sustainable growth can be an advantage for founders
• The importance of relationships in building a business that lasts

Want to learn more about Three Lollies?

Visit threelollies.com to explore Preggie Drops, Queasy Drops, and their other natural queasiness relief products. You can also find their products on Amazon or in select retailers including Walmart, H-E-B, and Meijer.

Do you have a brand you’d like to launch or scale?

Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Paul O’Brien, co-founder of AirPhysio, to break down how a respiratory health product grew from a competitive medical device category into a global brand sold in 118 countries.

Paul shares how AirPhysio approached product development by studying competitors, identifying gaps, working with medical professionals, and prioritizing safety, testing, and education. He explains why cheaper alternatives can create serious trust and safety concerns, especially in the medical device space, and how strong educational marketing helps customers understand why quality matters.

The conversation also dives deep into international expansion, distributor relationships, and the realities of selling across cultures, languages, regulatory environments, and sales channels. Paul explains why global growth can reduce risk by preventing dependence on one country, but also creates major challenges around compliance, documentation, local market strategy, and distributor performance.

Paul also shares why AirPhysio shifted from the traditional doctor-referral model to a more direct B2C education strategy, helping customers discover the product first and then bring that awareness back to healthcare professionals. From Amazon growth to pharmacy support, localized marketing, social media targeting, and choosing the right distributors, this episode offers a practical look at what it really takes to scale internationally.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why product safety and testing matter when competing against cheaper alternatives
• How customer education helps build trust in medical device marketing
• Why understanding competitors can improve product design and messaging
• The benefits and challenges of selling in 118 countries
• How global expansion helps reduce dependence on one market
• Why local distributors are critical for understanding culture, language, and buying behavior
• How to evaluate distributors based on channel strengths and follow-through
• Why B2C marketing can outperform traditional doctor-referral strategies
• How social media can support retail, pharmacy, and distributor growth
• Why science, track record, and vision are essential when pitching distributors

If you’re building a product brand, entering a regulated category, or trying to expand internationally, this episode offers valuable lessons on trust, education, distributor strategy, and global growth from a company that has successfully scaled around the world.

To learn more about AirPhysio, visit AirPhysio.com or search for AirPhysio on Amazon.

Do you have a brand you’d like to launch or scale?
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Rachel Hasson, Amazon expert and founder of Evolve Ad Agency, to break down what brands need to know to compete and convert on Amazon today.

Rachel shares how she built her Amazon expertise from the ground up, starting with listing optimization work on Fiverr while managing Amazon accounts in a full-time marketing role. Today, she helps brands improve their Amazon presence through better listing strategy, conversion optimization, PPC campaigns, and channel growth.

The conversation dives into why so many brands make the mistake of copying their website content directly onto Amazon — and why that rarely works. Rachel explains what she looks at first when evaluating a brand’s Amazon presence, including main images, infographics, listing copy, backend attributes, A+ Content, and how well the listing is built to convert shoppers in a crowded marketplace.

Rachel also shares timely insight into Amazon’s AI shopping assistant, Rufus, and why sellers need to start optimizing not only for shoppers, but also for how AI understands and recommends products. From alt text in A+ Content to image copy and product attributes, she explains how Amazon’s changing search experience is reshaping listing optimization.

The episode also covers Amazon PPC, including why brands should fix conversion problems before spending more on ads, how video can help products stand out, and why sellers should be careful about trying to manage campaigns without fully understanding how quickly Amazon advertising changes.

If you’re selling on Amazon, launching a new product, or trying to improve an existing listing, this episode offers a practical look at what actually drives visibility, clicks, conversions, and long-term marketplace growth.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why your Amazon listing should not simply copy your website
• How to optimize your main image to stand out in search results
• Why infographics and listing images matter for both shoppers and AI
• What Amazon Rufus is and why sellers need to optimize for it
• How A+ Content, alt text, FAQs, and product specs can improve visibility
• Why conversion issues should be fixed before scaling PPC
• How video ads can help brands stand out on Amazon
• Why founders should be cautious about managing PPC themselves
• How to handle Amazon support issues with persistence and the right framing
• Why TikTok Shop and Walmart.com can complement Amazon growth

Want to connect with Rachel?

Visit EvolveAdAgency.com to learn more about Rachel Hasson and Evolve Ad Agency.

Do you have a brand you’d like to launch or scale?

Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Evan Zhao of Pacagen to discuss how his team developed and marketed a new kind of pet allergy solution designed to help people live more comfortably with the animals they love.

Evan shares the challenge of bringing a product to market when customers do not already understand the category. Unlike products built around familiar trends like magnesium, creatine, or protein, Pacagen had to educate customers on why pet allergies happen, how their solution works, and why it is different from traditional options.

The conversation dives into what it takes to build demand for a new product category, including how Pacagen approached longer sales cycles, performance marketing, website sales, Amazon, and customer education. Evan explains why products that require more explanation often perform better on a brand’s own website, where companies can capture customer information, retarget visitors, and continue educating them over time.

Evan also shares why lifetime value is one of the most important drivers of growth, especially for a product customers may come back to repeatedly. From customer service to packaging, scent, shipping, and the full product experience, Pacagen focuses on improving every touchpoint to make sure customers have a reason to return.

This episode also explores Pacagen’s work with shelters, where the company gives away free samples to help more people keep their pets instead of giving them up due to allergies. Evan explains why this is one of the few initiatives his team does without focusing directly on ROI — because helping pets stay in loving homes is valuable on its own.

In today’s episode of the Harvest Growth Podcast, we cover:

● How Pacagen created a new category in pet allergy relief
● Why educating customers is critical when selling an unfamiliar product
● How longer sales cycles impact performance marketing strategy
● Why website sales can be more effective than Amazon for products that require explanation
● How Amazon can serve as a demand capture channel
● Why lifetime value depends on the full customer experience
● How customer service helps improve product retention
● Why product sampling can build trust, create goodwill, and support a larger mission
● How Pacagen is helping pet owners and shelters reduce allergy-related pet surrender

If you’re building a new product category, marketing a product that requires education, or trying to improve long-term customer value, this episode offers practical insight into how product quality, customer experience, and clear messaging work together to support sustainable growth.

To learn more about Pacagen, visit Pacagen.com or search for Pacagen on Amazon.

Do you have a brand you’d like to launch or scale? Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Colton Forth, President of Juke Audio, to discuss how a personal home audio problem turned into a fast-growing consumer electronics brand.

Colton shares how he and his father originally developed Juke Audio for their own family home after receiving expensive five-figure quotes for an in-ceiling speaker system. What started as a practical solution for their own needs eventually became a commercial product designed to make whole-home audio more affordable, elegant, and reliable.

The conversation explores the advantages of built-in audio systems over bulky “wireless” speakers, especially for new construction, remodels, and retrofits. Colton explains why hardwired, centralized audio systems can offer better aesthetics, stronger reliability, and higher sound quality than many plug-in alternatives.

Colton also walks through the early days of launching Juke Audio, including the unforgettable first sale around Thanksgiving 2019, the simple website that helped validate demand, and the handwritten notes that helped create early customer loyalty. From there, he shares how the company built trust through industry trade shows, awards, customer support, Crutchfield, Amazon, authentic founder-led social media content, and user-generated videos.

This episode also dives into one of the toughest challenges product brands face: copycats. Colton explains how Juke Audio dealt with a company that copied its product design, logo, listings, and marketing assets — and how patents, legal action, strong branding, and founder authenticity helped protect the business.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why built-in home audio can outperform bulky wireless speaker systems
• How Juke Audio started as a solution for Colton’s own family home
• What Colton learned from the company’s very first sale
• How handwritten notes and accessible customer support built early trust
• Why industry awards and trade shows helped validate the brand
• How Juke Audio earned a major retail partnership with Crutchfield
• Why authentic founder-led video ads can outperform overproduced content
• How user-generated content can fuel both marketing and product development
• What product founders should know about copycats, patents, and brand protection
• Why the best time to start building your business may be right now

If you’re building a premium product, launching a technical consumer brand, or trying to create trust in a competitive market, this episode offers practical insight into product validation, customer support, authentic marketing, and long-term brand protection.

To learn more about Juke Audio, visit JukeAudio.com. You can also find Juke Audio on Amazon and Crutchfield.

Do you have a brand you’d like to launch or scale? Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Scott Anderson, entrepreneur, Air Force veteran, and founder behind multiple growing businesses, including iFlex, Optimal Weight and Wellness Med Spa, and Get VA Help.

Scott shares the story of iFlex, a phone holder product that saw exciting early momentum in retail stores like Walmart, Office Depot, Staples, and Fred Meyer. But what looked like success on the surface quickly revealed a painful lesson: revenue does not always equal profit. After cutting pricing dramatically to meet Walmart’s requirements and splitting already-tight margins between multiple partners, Scott realized the retail path was not the right long-term solution for his business.

The conversation dives into how Scott took the product back, canceled the licensing deal, and rebuilt iFlex around customer feedback. By launching the improved iFlex Buddy, optimizing Amazon listings, investing in PPC, and paying closer attention to reviews, Scott was able to regain control of the brand and drive renewed growth on Amazon.

Scott also shares how the lessons he learned from product development carried into his next venture: Optimal Weight and Wellness Med Spa in Sun City West, Arizona. What started as a one-room weight loss clinic quickly expanded into a seven-room med spa offering medically supervised weight loss, GLP-1 support, facials, dermaplaning, microneedling, massage therapy, red light therapy, and more.

Finally, Scott introduces Get VA Help, a new platform designed to help veterans better understand their VA disability ratings. Powered by the Veteran Rating Intelligence System, or VRIS, the platform helps organize medical records, decision letters, exams, and supporting statements so veterans can better see how their records align with VA rating criteria.

If you’re building a product brand, considering retail, growing on Amazon, launching a service business, or looking for a real-world example of how customer feedback can shape better decisions, this episode is packed with practical lessons.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why getting into Walmart is not always as profitable as it looks
• How retail pricing pressure can destroy product margins
• Why Scott took iFlex back from a licensing deal
• How customer feedback helped create the improved iFlex Buddy
• Why Amazon reviews, PPC, and listing optimization helped restart growth
• How Scott’s mindset shifted from passive licensing to hands-on business management
• What product founders can learn from listening closely to customers
• How Optimal Weight and Wellness Med Spa grew from one room to seven rooms
• Why Google reviews and community trust matter for local service businesses
• How Get VA Help is being built to support veterans with VA disability rating clarity
• And so much more!

Want to connect with Scott?

Search for iFlex phone holder on Amazon to find the iFlex Buddy. To learn more about Optimal Weight and Wellness Med Spa, visit myoptimallifeaz.com. If you are a veteran or family member of a veteran, visit getvahelp.org to learn more about Get VA Help.

Do you have a brand you’d like to launch or scale?
Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Andy Auble, entrepreneur behind Gluetread and Proof Razor, to explore how American manufacturing, fast product development, and customer trust can create a powerful competitive advantage.

Andy shares the story behind Gluetread, a unique off-road tire sidewall repair product that was born from a real problem and eventually grew into a patented solution trusted by off-roaders, agricultural users, and even organizations like the U.S. Border Patrol. He explains how early skepticism was overcome through product demos, customer reviews, word-of-mouth, and a bold Rubicon Trail “torture test” that proved the product could perform under extreme conditions.

The conversation also dives into Proof Razor, Andy’s premium Made-in-USA razor brand built around long-term quality, honest pricing, universal blades, and freedom from subscription lock-in. Unlike Gluetread, which created a new product category, Proof Razor competes in a crowded market—making its positioning, materials, customer experience, and manufacturing story even more important.

Andy also shares practical advice for founders, including why entrepreneurs should fail fast, test minimum viable products, get feedback from people outside their personal circle, and avoid getting stuck chasing perfection before launch.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why moving quickly can be a major advantage for American-made product brands
• How domestic manufacturing can improve speed, quality control, cash flow, and relationships
• The story behind Gluetread and how it solved a real off-road tire repair problem
• How customer reviews, real-world demos, and torture tests build credibility
• Why premium products need strong proof, trust, and clear positioning
• How Proof Razor challenges the traditional razor-and-blades business model
• Why founders should test minimum viable products before scaling too quickly
• The importance of failing fast, setting goals, and learning from real customers

If you’re building a product business, launching a new idea, or trying to stand out in a crowded market, this episode offers practical lessons on product validation, manufacturing, brand trust, and long-term growth.

Want to connect with Andy or learn more about his products?

Visit Gluetread.com or ProofRazor.com.

Do you have a brand you’d like to launch or scale?

Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

Over the past 20 years, the team at Harvest Growth has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue. On the Harvest Growth Podcast, we break down what actually works in product marketing—real stories, real strategies, and lessons you can put to work right away.

In this episode, Jon LaClare sits down with Alex Penfold, co-founder of Jaxon Lane, to share how he built a leading men’s skincare brand by combining Amazon dominance, strategic PR, and a smart omni-channel expansion strategy.

Alex explains how starting with a niche focus on long-tail keywords helped Jaxon Lane stand out on Amazon—even as competition and costs increased. From there, he leveraged PR exposure, including major publications and editorial features, to drive awareness, organic growth, and retail demand.

The conversation dives deep into how Jaxon Lane expanded beyond Amazon into direct-to-consumer, Meta advertising, TikTok, and major retail partners like Urban Outfitters, Bloomingdale’s, and Saks Fifth Avenue—turning each channel into a growth engine that feeds the others.

Alex also breaks down what it really takes to win with PR, why having a compelling product story matters more than just launching something new, and how consistent product innovation keeps brands relevant year after year.

If you’re building a product brand and wondering how to scale beyond a single channel—or how to fund growth without outside investment—this episode offers a practical roadmap from someone who’s done it successfully.

In today’s episode of the Harvest Growth Podcast, we cover:

• Why niche positioning and long-tail keywords drive early Amazon success
• How PR exposure can accelerate brand awareness and organic growth
• The role of retail as both a revenue channel and top-of-funnel marketing
• Why omni-channel strategies outperform single-channel businesses
• What it takes to succeed on TikTok (and why it’s a completely different model)
• How to approach influencer and UGC strategies more efficiently
• Why product quality and manufacturing decisions directly impact growth
• The advantages and challenges of bootstrapping vs. taking outside investment
• How to fund growth by reinvesting profits across channels
• And so much more

If you’re launching a product, scaling on Amazon, or looking to expand into retail, PR, or TikTok, this episode will help you think more strategically about long-term growth.

To learn more about Jaxon Lane, visit jaxonlane.com or search for their products on Amazon.

Do you have a brand you’d like to launch or grow?
Want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenue?

Visit HarvestGrowth.com and set up a free consultation with our team today.