Note: This episode was recorded before Google ditched their plans to vaporize third-party cookies.

In this episode of The Hot Pursuit Podcast we sit down with Jeff Greenfield, co-founder and CEO of Provalytics, to discuss the future of digital marketing without third-party cookies.

Learn about the impending changes, how they will impact your strategies, and what you can do to stay ahead. Jeff shares his insights on the importance of first-party data, the shift towards impression-based measurement, and practical steps to adapt in this new era.

In this episode, Roy Harmon interviews Janet Ballonoff, the founder and principal consultant at Marketing Strategy Solutions, about lead nurturing. They discuss the importance of having a strategic approach to lead nurturing and how the lead nurturing process is not linear but more like a plate of spaghetti. They also talk about the number of touches it takes to convert a lead and the importance of understanding the buyer's journey. Janet emphasizes the need for clear goals, understanding buyer personas, and creating relevant and personalized content. She also highlights the importance of planning and having the right data in order to effectively nurture leads.

In this episode of the Hot Pursuit podcast, Roy Harmon talks with Paul Mortimer, Head of Marketing for Avidly HubSpot Solutions, about the evolving landscape of SEO and content marketing in the era of AI.

Key points discussed:

• The potential impact of Google's Search Generative Experience (SGE) on traditional SEO practices
• Why creating valuable, user-focused content is more important than ever
• The shift from keyword-focused strategies to topic clusters and user intent
• Building trust and community as a cornerstone of modern marketing
• The importance of personalization and authentic communication in content creation
• How AI might change job roles in marketing and content creation
• The potential future of search and how marketers can prepare

Paul shares insights on Avidly's approach to content marketing and community building, emphasizing the value of expert knowledge and personal connections in an AI-driven world.

Resources mentioned:

• Avidly's HubSpot newsletter: avidlyagency.com/hubspot-newsletter-signup
• Connect with Paul on LinkedIn: linkedin.com/in/dpmortimer

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