In the season three finale of On the Record, we dive into one of marketing’s most overhyped yet underdelivered promises, personalization, and explore how to finally make it real. Inspired by Frank Ocean’s Blond, we draw parallels between the album’s intimate, intentional choices and the power of creating truly personal customer experiences. We break down why personalization often stops at the basics, how enriched data and AI can help us deliver relevance at scale, and why speed, adaptability, and even a little imperfection matter. It’s a lively, music-meets-marketing conversation that challenges us to move beyond buzzwords and into the future of meaningful connection.

In this episode of On The Record, we step into the marketing tech ring to settle a rising debate: are traditional chatbots enough, or are AI-powered lead agents the future of conversion? We explore how modern lead agents go beyond static FAQs, actively engaging, qualifying, and converting leads in real time. Alongside this conversation, we draw a surprising parallel to Björk’s Homogenic—an album that blends synthetic beats with organic emotion, much like how AI is reshaping the customer experience. From UX design breakthroughs to metrics that matter, we unpack what makes today’s lead agents a performance-driven upgrade, and why marketers should rethink the “don’t distract from the CTA” myth once and for all.

In this episode of On the Record, we’re joined by Chris Schermer, founder of the nationally recognized B2B agency Schermer, to explore why vulnerability isn’t just emotional, it’s a strategic advantage. Inspired by Joni Mitchell’s Blue, we dive into how authenticity builds trust, how brands can use honest storytelling to deepen relationships, and why embracing imperfection can unlock creativity and connection. From impactful campaign work with Red Wing Shoes to lessons on leadership and AI, this conversation is a powerful reminder that the most human brands often make the biggest impact.

Rob Walling, Tinyseed cofounder joins us to delve into the topic. We discuss key AI-driven processes you need to put in place, agentic AI, and ways teams can utilize AI to iterate and test marketing strategies faster.

In this episode, we sit down with Drew Mooney, Data Analyst at Hubspot. We discuss ways AI is enabling businesses to make faster and more informed decisions, the biggest current gains in new tech for marketing and sales teams & even where we see data and analytics heading in the future.

In this episode of On the Record, we dive into how small and mid-sized businesses can harness big business marketing strategies to drive growth, scale impact, and compete in a rapidly evolving digital landscape. Joined by Michaela Mueller, Senior Marketing Manager at Tria, we explore how brands of any size can unlock the power of data-driven marketing, AI tools, and customer-centric strategies—drawing parallels to Radiohead’s revolutionary direct-to-fan release of In Rainbows. With insights from Fortune 500 marketing, nonprofit leadership, and SMB innovation, this conversation offers actionable tips for marketers navigating B2B and B2C transitions, leveraging digital advertising, and building authentic brand experiences that resonate and convert.

How do you build a marketing agency that not only lasts—but thrives in a fast-moving, tech-fueled digital world? In this episode, we sit down with Ryan Kulka, Founder and Owner of BOOM! Marketing Agency, to uncover the foundation of over 11 years of agency success. From BOOM!’s early vision to crafting powerful brand strategies and long-term client relationships—including the meteoric rise of Gray Duck Spirits—Ryan shares hard-earned insights into client retention, conversion rate optimization (CRO), and staying agile in the age of AI and automation. We also draw inspiration from Animal Collective’s groundbreaking album Merriweather Post Pavilion, examining how the band’s experimental production, bold sonic identity, and collaborative spirit mirror the mindset needed to build a resilient, innovative agency that stands the test of time.

In this Season Three premiere of On The Record, we explore how marketers can turn overwhelming amounts of data into smarter lead generation with the help of Leadpages’ built-in lead enrichment tools. Inspired by MF DOOM’s conceptual album Mm..Food, we draw powerful parallels between niche branding and targeted marketing, revealing how data segmentation, personalization, and firmographic insights can unlock better leads, higher conversion rates, and scalable growth—even for small businesses.