Did you know that misalignment between your marketing plan and business strategy can waste up to 40% of your total marketing budget? When marketing runs in a vacuum, teams get frustrated, and heavy spending fails to produce a good level of bottom-line growth.

Welcome to Season 5 of Leaders in Strategy! In this season premiere, we step inside the boardroom for our new series, Marketing Monday: Diary of the CMO. We will break down the core responsibilities of modern CMOs and outline the 10 critical red flags indicating your marketing engine has drifted away from your strategic goals.

Have your marketing and business strategies drifted apart? Leave a comment below with which of the 10 red flags sounds most familiar in your organisation, and don't forget to like, subscribe, and share with your senior leadership team.

Like, comment, and subscribe for more expert advice on business strategy, leadership, and scaling your business. Want to learn how to produce a winning business strategy and profitably grow your business? I teach, coach, and mentor Directors, Leaders, and Managers on how to run successful companies.

To learn more, please visit my website at https://www.strategusconsulting.co.uk/.

Message me on LinkedIn: https://www.linkedin.com/in/mike-harris-095b4775/

#marketingstrategy #cmo #businessgrowth #leadership #businessstrategy #marketingtips #executiveleadership

In this episode of Leaders in Strategy, we are thrilled to be joined by business advisor and podcast host Jeannette Linfoot to discuss actionable strategy, overcoming reactive leadership, and scaling business growth.

Jeannette shares her insights with us, as well as her practical 5-Question Framework, which explains how small 1% daily gains lead to compound business growth and outlines the 6 characteristics of high-performing teams to help you move from stuck to strategic execution.

Click here to connect with Jeannette on LinkedIn: https://www.linkedin.com/in/jeannettelinfoot/

Like, comment, and subscribe for more expert advice on business strategy, leadership, and scaling your business.

Want to learn how to produce a winning business strategy and profitably grow your business? I teach, coach, and mentor Directors, Leaders and Managers on how to run successful companies. To learn more, please visit my website at https://www.strategusconsulting.co.uk/.

Follow me on LinkedIn: https://www.linkedin.com/in/mike-harris-095b4775/

#businessstrategy #leadershipdevelopment #businessgrowth #highperformingteams #entrepreneurship #businessconsulting #executivecoaching

The Power of Positioning: Learn how real competitive advantage isn't about outperforming competitors, but positioning your business to win before the fight even begins.

Strategic Intelligence & Focus: Use the Strategic Intelligence Map and Strategic Focus Audit to gain clarity, identify true strengths, and eliminate resource-draining noise. Navigating Competition Smarter: Discover 6 strategic moves to outmanoeuvre competitors through differentiation, repositioning, and strategic avoidance.

Mastering Timing & Decision-Making: Leverage momentum, overcome leadership ego, and make deliberate, highly successful strategic decisions.

🤝 Join the Community & Get the Toolkits: Download the complete strategy document and access our business planning tools by joining the Leaders in Strategy Patreon: https://patreon.com/c/leadersinstrategypodcast

💼 Work with Mike Harris: Want to learn how to produce a winning business strategy and profitably grow your business? I teach, coach, and mentor Directors, Leaders, and Managers on how to run successful companies.

📈 Visit my website to learn more: https://www.strategusconsulting.co.uk/

Connect with me on LinkedIn: https://www.linkedin.com/in/mike-harris-095b4775/

#BusinessStrategy #SunTzu #LeadershipSkills #BusinessGrowth #StrategicThinking #Management

In this season finale of the Sun-Tzu mini-series, our host Mike brings nine episodes of wisdom together into a practical playbook.

This episode translates the ancient text into a straightforward decision-making system you can put into practice straight away. You will also get a simple 10-minute weekly strategic audit to run with your team, along with a fresh look at why The Art of War is best understood as an ancient business manual for human behaviour under pressure.

Like, comment, and subscribe so you don't miss Season 5, 'Diary of a Business Leader'.

Join our Patreon Community for exclusive content, downloadable resources, business planning tools, and access to our growing Leaders in Strategy community: https://patreon.com/c/leadersinstrategypodcast

Want to learn how to produce a winning business strategy and profitably grow your business? I teach, coach, and mentor Directors, Leaders and Managers on how to run successful companies.

To learn more, please visit my website at https://www.strategusconsulting.co.uk/.

Follow me on LinkedIn: https://www.linkedin.com/in/mike-harris-095b4775/

#businessdevelopment #leadership #businessstrategy #suntzu #artofwar #businessgrowth #strategicthinking #management

In Part 9 of "Sun Tzu and the Art of Business," we tackle the 10 most frequently asked questions from business leaders about applying Sun Tzu's ancient strategic wisdom to modern business challenges.

Today, you'll discover why business strategy today isn't about fighting harder (it's about positioning better), managing information ethically, building strategic leverage, and mastering executive psychology.

Join our Patreon Community for exclusive content, downloadable resources, business planning tools, and access to our growing Leaders in Strategy community: https://patreon.com/c/leadersinstrategypodcast

Like, comment, and subscribe for more expert advice on business strategy, leadership, and scaling your business.

Want to learn how to produce a winning business strategy and profitably grow your business? I teach, coach, and mentor Directors, Leaders and Managers on how to run successful companies.

To learn more, please visit my website at https://www.strategusconsulting.co.uk/.

Follow me on LinkedIn: https://www.linkedin.com/in/mike-harris-095b4775/

#businessdevelopment #leadership #BusinessStrategy #SunTzu #TheArtOfWar #BusinessGrowth #Entrepreneurship #ManagementStrategy #BusinessMindset #LeadershipDevelopment

In this episode of the Leaders in Strategy podcast, Mike and his group of guest experts unpack the defining operational, economic, and technological challenges facing business leaders in 2026.

From mastering AI implementation to protecting cash flow and targeting profitable Ideal Customer Profiles (ICPs), we 're having a practical discussion that provides actionable frameworks to convert market disruption into sustainable competitive advantage.

Join our Patreon Community for exclusive content, downloadable resources, business planning tools, and access to our growing Leaders in Strategy community: https://patreon.com/c/leadersinstrategypodcast

Like, comment, and subscribe for more expert advice on business strategy, leadership, and scaling your business.

Want to learn how to produce a winning business strategy and profitably grow your business?

I teach, coach, and mentor Directors, Leaders and Managers on how to run successful companies.

To learn more, please visit my website at https://www.strategusconsulting.co.uk/.

Follow me on LinkedIn: https://www.linkedin.com/in/mike-harris-095b4775/

#businessdevelopment #leadership #entrepreneurship #aiinbusiness #businessgrowth #executiveleadership #leadership #smallbusinessstrategy

Scaling a business requires a clear balance of strategic vision, optimised operations, and practical execution.

This week we're taking a break from Sun Tzu & in the latest episode we round-up some of the top tips from Season four.

Our industry experts share their best actionable advice on marketing alignment, customer journey mapping, technical SEO, leadership models, and integrating AI into modern operations.

Which area did you find most useful?

Join our Patreon Community for exclusive content, downloadable resources, business planning tools, and access to our growing Leaders in Strategy community: https://patreon.com/c/leadersinstrategypodcast

Like, comment, and subscribe for more expert advice on business strategy, leadership, and scaling your business.

Want to learn how to produce a winning business strategy and profitably grow your business?

I teach, coach, and mentor Directors, Leaders and Managers on how to run successful companies.

To learn more, please visit my website at https://www.strategusconsulting.co.uk/.

Follow me on LinkedIn: https://www.linkedin.com/in/mike-harris-095b4775/

#businessdevelopment #leadership #entrepreneurship #businessstrategy #businessadvice