Imagine performing at your highest level, with no script and no edits. That’s the reality of live broadcasting, but it’s also the reality of leadership today. In this episode, Lida sits down with Marc Vandermeer, Vice President of Broadcasting and the “Voice of the Houston Texans,” to explore what leaders can learn from a career built in the most high-pressure, public environment imaginable: live sports broadcasting. For over two decades, Marc has called every Houston Texans game—live, unscripted, and without a safety net. No edits. No second chances. Just presence, clarity, and trust in the moment. Together, we unpack what it really takes to: • Build influence when every word is public and every moment is live • Stay composed and credible when things go wrong (and they will) • Develop a voice that is recognizable, trusted, and unforgettable • Balance authenticity with professionalism in a highly visible role • Navigate feedback, criticism, and judgment without losing confidence • Bet on yourself: even when there are no guarantees • Find joy in the journey while building a meaningful, impactful career Marc also shares powerful insights on why “real is a great currency,” how momentum matters more than certainty, and why leaders must learn to bring energy, presence, and intention into every room they enter. This conversation is a powerful lesson in communication, personal branding, leadership presence, and reputation management, for anyone navigating visibility in today’s world. Links from this episode:

The Human Advantage: Elevating Executive Presence & Influence in the Age of AI

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How can leaders communicate so their messages break through the noise? In a world flooded with information, notifications, emails, and meetings, the ability to communicate clearly and effectively has never been more important. But effective communication isn’t just about speaking well or writing a polished email (I see you AI). It’s about knowing how to share ideas in a way that builds trust, earns credibility, and inspires action. In this episode of The Lida Citroën Podcast, Lida sits down with Sarah Blansett, former Vice President at Military.com and US Navy Public Affairs Officer, to explore what it really takes to communicate with clarity and influence in today’s fast-moving professional world. Drawing from her experience in journalism, military communications, and digital media, Sarah shares practical insights on how leaders can strengthen their voice, avoid common communication mistakes, and build stronger relationships through empathy and intentional messaging. In this episode, you’ll learn: • Why empathy, not emotion, is the key to effective communication • How leaders can build credibility when they don’t have all the answers • The “Edit Three Times” rule for writing clearer, more effective messages • Why brevity and clarity matter when communicating with decision-makers • How to communicate effectively across cultures, generations, and remote teams • The role AI is playing in communication, and how human voice still matters most If you want your message to break through the noise and build trust with your audience, this episode will help you communicate with greater clarity and impact. Links from this episode

The Human Advantage: Elevating Executive Presence & Influence in the Age of AI

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