Welcome to the Apex Mindset Podcast!

In this Episode of The Roundtable, I sat down with Cody West, Director of Marketing at Wylie & Son, Inc. Owner & Broadcaster at West 11 Sports and ex-Radio DJ with over 20 years behind the mic ...

Radio shaped Cody's voice, discipline, and understanding of community. From owning a station to building West 11 Sports to navigating the rise of streaming and smartphones, this episode follows Cody's journey of adaptation and reinvention. We also explore the philosophy of advertising, the power of storytelling, and how those lessons carried directly into his transition into marketing leadership.

If you're interested in broadcasting, marketing, storytelling, or what it takes to evolve with changing technology while staying true to your purpose, this one is for you.

Chapters:

00:00 - Intro

01:11 - Growing Up in Andrews, TX: Life in the Permian Basin (1980s)

02:58 - Catching the Radio Bug: First Steps in Pecos, Texas

07:05 - The Power of AM & FM: Building Local Broadcasts

09:28 - Local Fame & Legendary Beginnings: When Radio Made Stars

10:55 - Radio's Golden Age: The Era That Shaped Everything

12:25 - Owning KTTZ-AM: Packing Up and Starting Over in Littlefield

17:34 - Behind the Mic: What Running a Radio Station Really Takes

19:59 - When Disaster Strikes: Tornado Scare & EBS

21:32 - Selling and Philosophy of Advertising

28:51 - Radio in the Modern Age: Smartphones, Streaming & Change

36:49 - West 11 Sports Is Born: Returning to Live Broadcasting

48:05 - The Grind Behind the Scenes: Family, Travel & Flexibility

50:15 - A Major Transition: West 11 Sports Closes & Wylie Begins

55:59 - Stepping Into Marketing: A New Role, A New Passion

58:25 - Crafting the Voice: What Makes a Great Radio Sound

1:01:48 - Rediscovering Purpose: From Broadcasting to Marketing

1:06:57 - Building a Story: What Makes Marketing Successful

1:07:41 - Taking Calculated Risks: Designing the Life You Want

1:10:02 - Reinvention: Lessons Learned & Looking Ahead

Thanks For Watching!

FOLLOW:

https://www.ethanpeal.com/

Instagram - https://www.instagram.com/ethan_peal/

Facebook - https://www.facebook.com/ethanpealofficial

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Resources:

https://storybrand.com

https://wyliesprayers.com/

#TheApexMindsetPodcast #radio #marketing #wylieimplementandspraycenter #littlefieldtx #reinvention

DUNES is a short documentary telling the story of my first 10K race through the sands of West Texas at Monahans Sandhills State Park.

This wasn't just a race. Running a 10K in sand tests more than your legs, it exposes your mindset, your preparation, and your purpose. In this film, I break down what it takes to step into longer distances, the mental and physical demands of racing, and the lessons learned along the way.

From learning the structure of distance races to navigating race-day nerves, weather, gear, and strategy, DUNES follows the run as it unfolded; mile by mile. I also reflect on the deeper side of running: faith, discipline, community, and the people who shaped my pursuit, including the influence of my stepdad, Jon Kelso.

If you're training for your first 5K or 10K, curious about competitive running, or simply looking for motivation to pursue something hard, this story is for you.

Chapters:

00:00 - Intro

02:23 - Why Distance Matters (5K vs 10K Rules Explained)

03:30 - The Running Community & Contagious Positivity

08:12 - Running the Race: Faith, Purpose, and the Word

11:06 - How Running Found Me

12:40 - My Origin Story: Flaws, Focus, and Becoming More

16:25 - Jon Kelso: Inspired the Run

19:08 - The Catalyst: Proving Something the Right Way

23:11 - Lessons From My Stepdad, Jon Kelso

25:50 - Pursuit, Passion, and Self-Motivation

30:07 - Who Wins and Why: Competition, Classes, and Demographics

33:20 - DNFs, Qualifying, and Running as a Career

41:15 - Training the Right Way: Prep, Planning, and Habits

47:32 - Weather, Gear, and Adapting on Race Day

50:54 - Starting Line Nerves & Pre-Race Rituals

59:16 - The Run Unfolds: Pace, Playlist, and Strategy

1:05:40 - Alone in the Dunes: The Mental Battle of a 10K

1:10:03 - The Finish Line & Fighting Through Injury

1:14:26 - Your Harshest Judge: Finishing 4th Unexpectedly

1:18:35 - After the Race: Recovery and What Comes Next

1:21:18 - Raising the Bar: Bigger Goals and Enjoying the Spoils

1:29:31 - Facing Limits and Choosing to Push Forward

Thanks For Watching & Being A Part Of My Journey!

Check Me Out: https://www.ethanpeal.com/

Follow Me: Instagram - https://www.instagram.com/ethan_peal/

Facebook - https://www.facebook.com/ethanpealofficial

TikTok - https://www.tiktok.com/@ethan.peal

X - https://x.com/ethanApeal

Resources:

https://www.maxwellleadership.com/

https://simonsinek.com/

https://jocko.com/

https://cameronhanes.com/

https://www.courtneydauwalter.com/

https://en.wikipedia.org/wiki/Steve_Prefontaine

Books:

https://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927

https://a.co/d/iMgyssf

https://cameronhanes.com/products/endure-book

Products:

Garmin Instinct 3 Watch - https://www.garmin.com/en-US/p/1316397/

Collagen Peptides - https://orgain.com/products/collagen-peptides-pre-probiotics

Creatine - https://orgain.com/products/creatine-monohydrate-micronized-powder?srsltid=AfmBOopkl8ENy1Si5ZLSPtU_OQ83lAreppaRB_aeYuBS1j-20o-sAOj7

#TheApexMindsetPodcast #10krun #trailrunning #running #biography #firstrun @texasparksandwildlife ​

Welcome to the Finale of my Couch To Champion Journey!

This is it, the final check-in before race day. From the first steps off the couch to the battles with injury, burnout, and self-doubt, this journey has been anything but easy. In this episode, I look back on the highs, the lows, and the lessons that reshaped my view of success. I share how slowing down helped me rediscover joy, rekindle old passions, and reignite my purpose, not just as a runner, but as a creator and a person. From embracing consistency over motivation to transforming my nutrition and training with the Garmin Coach Plan, this is the chapter where confidence meets clarity. And it all leads to a huge announcement about what's next.

Chapters:

00:00 - Intro

02:27 - Birth of Couch to Champion

05:40 - My Year: Injuries & Mental Battles

09:19 - More Than a 5K

13:12 - Hitting Pause on Running

15:42 - Identity Lost & Found

18:00 - The Success You Don't See

19:00 - Rekindling Passion: Art & Community

24:20 - Consistency, No Matter What

25:00 - Rise. Pursue. Conquer.

27:10 - Where I Am Today

29:20 - New Diet, New Fuel

33:20 - A Final Word of Hope

36:04 - Final Thoughts & HUGE ANNOUNCMENT!!

39:30 - Outro

Thanks For Watching & Being A Part Of My Journey!

Check Out My Art:

https://www.artbyethanp.com/

Follow Me:

Instagram - https://www.instagram.com/ethan_peal/

Facebook - https://www.facebook.com/ethanpealofficial

TikTok - https://www.tiktok.com/@ethan.peal

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