If you’re watching TV, you’re seeing Noom’s ads.

Nestled between Keke Palmer dancing in support of Verizon’s phone plans and the unsettling omnipresence of Liberty Biberty are the weight loss company’s ads featuring chief wellness ambassador Rebel Wilson.

The Pitch Perfect star has long been a partner to the brand and a star in its bubbly advertising, which blankets linear TV, especially during live sports broadcasts.

But now Noom has released another GLP-1-focused ad with a haunting hook just in time for Halloween.

As an outgrowth of its Losing for Keeps campaign, Noom recently released a 30-second PSA-style ad titled “Weight Regain Doesn't Care.”

It’s a cheeky spot certain to get major play throughout the next month, which is why we have Noom CEO Geoff Cook back on the show this week.

In conversation with executive editor Jack O’Brien, Cook discusses “Weight Regain Doesn’t Care,” the impact of the broader Losing for Keeps effort, the role of celebs in GLP-1 marketing and what other examples of GLP-1 advertising have impressed him.

Then, during Trends, we reflect on the five-year anniversary since Dopesick was released and medical marketing’s ignominious legacy fueling the opioid epidemic.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Healthcare marketing has evolved dramatically over the past several decades, from TV and traditional advertising to search, social, mobile, data and now AI. Each shift has changed how the industry works, but one thing has remained constant. It takes talented people to turn new tools and technologies into meaningful, impactful work.

Jennie Fischette, CEO of Remedy Edge, and Kathleen Nanda, chief creative officer of Olixir will explore what the next era of healthcare marketing will demand from agencies. They will dive into how the talent shaping the industry is evolving across creative, science, strategy, technology and patient experience, and why investing in people and creativity may matter more than ever.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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MM+M stands for “Medical, Marketing and Media,” representing the primary pillars of our coverage. But maybe there’s room for a fourth pillar, or at least a tweak to the first one: “Medical Affairs.”

Today’s episode is going to delve into medical affairs, which have risen in prominence over the past decade to become a key function for drugmakers and their agency partners. As today’s guests will discuss in greater detail, medical affairs is at the center of the venn diagram between R&D and commercial teams

I’m pleased to be joined by Renu Juneja, ADPAL president and former medical affairs lead at Johnson & Johnson, as well as my fellow Haymarket Media colleague Tammy Chernin, SVP of strategic and scientific services at PRI Healthcare Solutions.

These two walk us through where medical affairs stands in 2026, why pharma companies are increasingly prioritizing it for their business and where there is room for improvement as its profile continues to ascend.

As for Trends, I’ll be joined by editor-at-large Steve Madden and reporter Bella Czajkowski to talk about Breast Cancer Awareness Month, including newly launched initiatives, reupped ad campaigns as well as the evolving narrative around cancer care.

Music: “Deep Reflection” by DP and Triple Scoop Music.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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The biggest night in medical marketing returns on Thursday.

The 2026 MM+M Awards will take place at Cipriani Wall Street on October 1, and honestly, it will probably be the biggest night in the 60-year history of MM+M when it’s all said and done.

We’re set to bestow honors for the top ad campaigns and educational initiatives, for the lead agencies by category as well as for a pair of leaders who have spent decades of their respective careers pushing medical marketing forward.

The centerpiece of the night will also be remarks delivered by Platinum Award honoree Gabrielle Union, a partner of Bayer, Knix and Clearblue alongside her out-loud advocacy about living with adenomyosis, menopausal, perimenopausal and mental health challenges.

There’s so much exciting stuff in the works and executive editor Jack O’Brien is joined by this week’s guest, 2026 MM+M Awards jury chair Jen Clifford of AstraZeneca.

Jen is here not only to preview our big night of glitz and glam, but also to discuss overseeing the judging process for the awards and offer best practices for how to most effectively nominate work for the 2027 MM+M Awards.

Following that conversation, I’m joined by pharma editor Lecia Bushak and reporter Bella Czajkowski to talk about the throughline from a few pharma ads of the post-Untitled Letter era, featuring appearances by Ardelyx, Johnson & Johnson, AstraZeneca and Eli Lilly.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Authenticity has become one of the most overused words in marketing, and audiences are increasingly tuning out brands that rely on generic claims to earn trust. In this episode, we explore how healthcare organizations can work with patient, consumer and HCP creators to build influence through credible, compliant storytelling while avoiding common missteps that can undermine engagement and trust.

Speakers:

• Marcie Doser, head of influencer marketing, Syneos Health
• Kathy Moriarty, VP, behavioral strategy, Syneos Health Communications
• Moderator: Jameson Fleming, editorial director, MM+M

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Consumers can name the active ingredients in their skincare routines, explain which ones shouldn’t be mixed and define hyaluronic acid. But how well do they understand the healthcare products they use?

In this episode of the MM+M Podcast, reporter Bella Czajkowski talks with Marissa Saretsky, chief sustainability officer at Opella, about health literacy, self-care and sustainability for both the planet and everyday health.

Later, Bella speaks with Justin Kovarsy, the lead creative behind the latest installment of The Disposables, a project addressing healthcare providers’ mental health. The new work tells the story of a physician who says the project helped her through a suicidal crisis.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Brand awareness has long served as a measure of marketing success. But as AI increasingly shapes how people discover, understand and evaluate healthcare brands, awareness no longer tells the full story. In this episode, industry leaders from Syneos Health, Joe Daley and Matthew Snodgrass, introduce a new definition of success centered on the “framing gap” — the distance between how a brand defines itself and how AI describes it. They examine why visibility does not always translate into recommendation, how AI determines which sources and narratives to trust, and why strong brand foundations matter more than ever. The conversation offers a practical approach to building clear, consistent brand meaning that AI can accurately retrieve, reinforce and share at scale.

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Music: “Deep Reflection” by DP and Triple Scoop Music.

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Pharma marketers have spent years using data to optimize individual campaign performance. But what happens when that data starts making your entire marketing system smarter? In this conversation with OptimizeRx chief AI officer and podcast host Mike Rousselle, we explore how behavioral and clinical signals can power a continuous learning loop — predicting opportunities, informing activation, measuring what happens next and feeding those outcomes back into the system. The result is marketing that doesn’t start from scratch with every campaign, but gets more intelligent with every turn of the flywheel.

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.