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What if the most powerful business strategy has nothing to do with strategy at all?

In this episode, Aimee Rickabus talks with Scott MacGregor — founder of The Outlier Project, publisher of Outlier Magazine, and 4x author — about why intentional relationship building is the one skill AI will never replace.

Scott shares:
- His "extra inch" philosophy that turns 5 seconds of effort into massive impact
- Why he ditched networking for friendship building (and what changed)
- How he uses his phone contacts as a personal CRM to remember what matters
- The Warren Buffett approach to relationships: slow, steady, outsized returns
- Why he's capping his community at 1,100 members — "scale can steal the soul"

Whether you're an entrepreneur feeling stuck in transactional relationships or a leader wanting to build deeper connections, this conversation will shift how you think about success, trust, and what people actually remember about you.

🔗 CONNECT WITH SCOTT MACGREGOR:
LinkedIn: https://www.linkedin.com/in/macgregorscott/
Instagram: @scottmacgregor_official
Outlier Magazine: https://www.outliermagazine.co
YouTube: @theoutlierproject

🔗 CONNECT WITH THE MANAGE HER:
Website: https://www.themanageher.com
Instagram: @themanageher
Full show notes: https://www.themanageher.com

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What if the "silly" business idea you've been dismissing is actually your superpower? Christina Wooldridge almost kept her trivia company a secret — and now it's building real community across San Diego and beyond.

In this episode, Aimee Rickabus talks with Christina Wooldridge, founder of Trivia Goat, about building a live events business while raising two young kids, why hospitality is the most underrated leadership skill, and what actually keeps customers coming back week after week.

Christina shares:
- How her childhood parades became the seed for a live entertainment company
- Why she struggled to see value in her "unconventional" business idea
- The moment she realized her hosts had become actual friends — and her business was bigger than games
- How she's scaling through a self-serve model that protects her time as a mom
- The conversation reset technique that instantly softens any difficult interaction

Whether you're a mom weighing entrepreneurship, a woman with a business idea that feels "not serious enough," or someone who believes connection is the real currency in business, this conversation will fire you up and validate everything you've been feeling.

🔗 CONNECT WITH CHRISTINA WOOLDRIDGE:
Instagram: @triviagoat
Website: https://triviagoat.com/

🔗 CONNECT WITH THE MANAGE HER:
Website: https://www.themanageher.com
Instagram: @themanageher
Full video episode: https://youtu.be/MPoNQUa8opQ

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What does 50 years inside the media machine teach you that they'll never say on air? Steve Edwards knows — and he's finally talking.

In this episode, Aimee Rickabus sits down with Steve Edwards — legendary Los Angeles broadcaster, former host of Good Day LA, and a man who spent five decades on-air without ever getting fired — for an unfiltered conversation about the hidden side of media.

Steve reveals:
- The truths about media they'll never say on camera
- Why tribalism has overtaken nuance in modern news
- The devastating impact social media is having on young girls
- What it was like covering 9/11 live — and the weight of that responsibility
- Why gratitude became his secret weapon for surviving an industry that chews people up
- How to stay relevant for decades without losing yourself

This isn't a polished media interview. This is a 50-year insider pulling back the curtain on an industry that shaped how we see the world.

Whether you're building a career, raising daughters in a digital age, or just trying to make sense of today's fractured media landscape — this conversation will change how you see it all.

🔗 CONNECT WITH STEVE EDWARDS:
Instagram: @steveedwardsla
X/Twitter: @SteveEdwardsAM

🔗 CONNECT WITH THE MANAGE HER:
Website: https://www.themanageher.com
Instagram: @themanageher
Full show notes: https://www.youtube.com/@TheManageHer