In this episode of the Medico Digital Podcast, Louis sits down with Alex and Joe to unpack a deceptively simple question: what does a paid media agency actually do?

We go behind the scenes of the day-to-day reality of running healthcare paid media campaigns, explore how performance is actually driven (spoiler: it’s not just “optimising” campaigns), and talk about what really separates good agencies from great ones.

Expect candid takes on:
- What you’re really paying for when you hire a paid media agency
- Why onboarding is a make-or-break moment
- The danger of “set and forget” campaign management
- How sector-specific insight makes all the difference in healthcare
- What we do differently at Medico, and why it matters

Whether you’re considering investing in paid media for the first time or want to sense-check your current agency partnership, this is an episode that lifts the lid.

In this emergency episode, Louis is joined by Medico Digital’s SEO lead Ben Lawrence to unpack the major updates from Google’s recent I/O conference. From the introduction of AI Mode in search, to the expansion of ads within AI Overviews, to the experimental future of agentic search, this is a must-listen for healthcare marketers trying to make sense of what’s next in search.

In this episode of the Medico Digital Podcast, host Louis Meletiou welcomes creative director Alex Wilby for an in-depth conversation about the often-overlooked power of design in healthcare marketing.

Together, they explore how user-centric thinking, intuitive layouts, and a healthy respect for white space can elevate everything from landing pages to full-scale websites.

Alex shares his process for translating vague “make it pop” requests into tangible design principles that guide patients seamlessly toward the information they need.

They also discuss the importance of collaboration across departments—from SEO and sales to branding and UX—to craft digital experiences that truly stand out. Tune in to discover why design isn’t just a final polish but a critical strategy that can transform how patients and healthcare seekers engage with your brand.

The Undervalued Power of Search in Healthcare Marketing

In this episode of the Medico Digital podcast, Louis Meletiou is joined by Managing Director Ollie Capel to break down why search, despite being the backbone of the internet, remains one of the most overlooked channels in healthcare marketing.

Louis makes the case for why search is the only channel that lets marketers reach patients at the exact moment they’re seeking treatment. They discuss the skepticism around SEO, the ethical concerns of search manipulation, and how AI-powered search is shifting the landscape.

Is AI search a revolution, or is Google’s dominance here to stay?

Plus, Ollie shares his take on how user-generated content, platforms like Reddit, and evolving AI search models are shaping patient decision-making.

Tune in for an insightful and opinionated discussion on why search should be the cornerstone of any healthcare marketing strategy.

In this episode of the Medico Digital Podcast, Louis is joined by Joe Reid, account manager and paid media expert, to unpack the latest Meta advertising policy updates and what they mean for healthcare advertisers.

With Meta tightening restrictions on healthcare ad tracking and targeting, we explore:

• Why these changes were introduced and how they impact campaign performance

• The limitations on conversion tracking, retargeting, and audience creation

• How healthcare providers can still leverage Meta effectively

• Alternative strategies to ensure your digital marketing remains impactful

If you’re running Meta ads and wondering how to navigate these changes, this episode is for you. Plus, if you disagree with anything we say—Joe is happy to take complaints directly at joe.reid@medicodigital.co.uk!

Tune in now and stay ahead of the curve.

#MetaAds #HealthcareMarketing #PaidMedia #DigitalAdvertising

In this episode, we take you behind the scenes of our brand-new Healthcare Power Rankings—an initiative we’ve launched to assess and highlight private healthcare providers based on the quality of their digital presence. Join us as we discuss why we decided to rank websites rather than clinical outcomes, how we established our methodology, and what we learned while analysing hundreds of data points across various providers’ online platforms. Our Managing Director, Ollie, even shares a personal story that illustrates why getting the digital patient journey right is so important. We also cover the sorts of metrics we use, from search visibility and accessibility standards to content accuracy and user experience. Tune in for insights on what these rankings reveal about the healthcare sector, and find out how you can access the results—and perhaps benchmark your own organisation—on our website https://www.medicodigital.co.uk/