Most contractors are posting on social media — but not seeing real leads.

In this episode of the Mongoose Blue Podcast, John and Steve explain the three types of marketing content that actually convert viewers into phone calls for blue-collar and home service businesses.

You’ll learn:

• Why posting more content doesn’t automatically mean more leads

• The difference between content that looks busy vs. content that builds trust

• How FAQ videos turn Google searches into booked jobs

• Why behind-the-scenes videos increase credibility and authority

• How video testimonials outperform written reviews

• A simple, realistic content strategy contractors can stick to

We share real examples from working with contractors in deck building, insulation, HVAC, windows, and home improvement, including how FAQ videos helped businesses rank in the top local Google results in under 30 days.

🎯 Contractor Challenge: Create one FAQ video, one behind-the-scenes clip, and one customer testimonial this month. Tag us or DM it — we’d love to see it and celebrate the win.

If you want help turning content into a system that drives consistent leads, this is exactly what we do.

National brands spend millions figuring out what works. You get to steal it. In this episode, we break down proven marketing tactics from big companies — and show blue-collar business owners how to apply them without a big budget or team.

Hit $500K+ but drowning in chaos? This episode breaks down the first 3 hires you need to grow without burning out — from lead follow-up help to sales support. Stop juggling 14 jobs and start building a team that drives real revenue.

In this episode of The Mongoose Blue Podcast, we break down how home improvement businesses can ditch the cold calls, stop chasing dead-end leads, and start attracting customers on autopilot. Learn how to build a video sales system that works 24/7—so your best salesperson never sleeps. We’ll show you how to turn a single piece of content into a powerful lead magnet that builds trust, qualifies prospects, and fills your pipeline—without you lifting a finger

In a world of missed calls and muddy boots, great customer service makes you unforgettable. We’re breaking down the little things that lead to bigger profits—like boot covers, dog treats, and thank-you notes.

A good logo isn’t enough. In this episode, we break down what really makes your brand stick — from colors and tone to service and storytelling — so customers remember you, not just your work.

If your marketing sounds like a 2011 AI bot wrote it, it’s time for a change. In this episode, we show you how to write like a real person — because people buy from people, not robots.

One job, one crew, one camera… a month of content. In this episode, John and Steve break down how to turn a single project into a marketing goldmine. If you’re not doing this, you’re working too hard for too little attention.

🎙️ About Your Hosts: Steve and John aren’t just marketers — they’ve swung the hammers, run the saws, and eaten the drywall dust (not on purpose). Between them, they’ve rebuilt homes, designed 1,600 sq ft additions, renovated kitchens and bathrooms, and built decks that don’t wobble. They've even worked behind the scenes on HGTV.

But they’ve also spent the last 20 years in the marketing world — helping businesses tell better stories, land more clients, and actually look as professional online as they are in real life.

Now, they run Mongoose Blue — a marketing company built specifically for tradespeople, contractors, and blue-collar business owners who are too busy doing the work to figure out hashtags.

If you’ve got calluses and customers — but no time for content — this show’s for you.