The MotUS Edge cover art

The MotUS Edge

The MotUS Edge

Written by: Stacy Rowe | Casey Jones | Cole Stott
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The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, and Sean Timmons, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead. Economics Leadership Management & Leadership
Episodes
  • #94 - How Can Cheer Gyms Make Extra Money During the Holiday Season?

    #94 - How Can Cheer Gyms Make Extra Money During the Holiday Season?
    Oct 14 2026

    The holiday season doesn't have to mean slower revenue for your cheer gym. In this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons share practical, creative ways cheer gym owners and youth sports facilities can increase revenue during the holidays while strengthening their gym community.

    From Halloween events, haunted houses, holiday camps, Black Friday "shop till you drop" clinics, Christmas markets, Santa workshops, parent nights out, New Year's Eve events, and seasonal fundraisers, the crew digs into ideas they've actually seen work in gyms. They also discuss using holiday events to attract new families, involve staff in generating fresh ideas, create community partnerships, and turn unused gym time into additional revenue.

    But the holidays aren't only about making extra money. Stacy, Casey, and Sean also talk about gratitude, remembering your "why," celebrating the good moments, and recognizing the impact youth sports leaders have on athletes and their families. Their challenge? Start writing down three things you're grateful for each day—and see what happens when gratitude becomes intentional.

    ✅ Perfect for cheer gym owners, youth sports business owners, coaches, program directors, and facility managers looking for holiday marketing ideas, additional revenue streams, creative gym events, community engagement strategies, and practical ways to finish the year strong.

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    Connect with the MotUS Team:

    Online | www.joinmotus.com

    Email | info@joinmotus.com

    Facebook | www.facebook.com/joinmotus

    Instagram | @joinmotus

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    Be sure to check out our other projects too:

    S.R. Fabrico Author • www.srfabrico.com

    Cheerfest • www.cheerfest.com

    The CheerExpo • www.thecheerexpo.com

    Stage 8 Dance Brands - www.stage8dancebrands.com

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    Production by Clanton Creative www.clantoncreative.com

    Custom Music through CheerSounds
    Show More Show Less
    45 mins
  • #93 - How Can Cheer Coaches Become Better Tumbling Coaches?

    #93 - How Can Cheer Coaches Become Better Tumbling Coaches?
    Oct 7 2026
    On this episode of The MotUS Edge Podcast, Stacy Rowe and Sean Timmons sit down with Rommel Osuna, Tumbling Director at World Cup New Jersey and creator of TumbleCon and Tumble for Troops, to talk about coaching, education, tumbling technique, athlete safety, and the power of sharing knowledge throughout the cheerleading industry. Rommel shares how TumbleCon grew from conversations among some of the industry's leading tumbling coaches into a hands-on educational conference where coaches learn different approaches to teaching, spotting, drills, and skill development. The conversation explores why there is no single way to coach every athlete—and why the best coaches never stop learning. Rommel also shares the inspiring story behind Tumble for Troops, a nonprofit that brings cheer gyms together to raise money for veteran-focused charities. What began as one Veterans Day open gym in New Jersey has grown into a nationwide effort that has donated more than $150,000 to organizations supporting veterans. Plus, hear what's ahead for TumbleCon, including continued events in Texas, Georgia, and Arizona, possible expansion into the Northeast, and potential international locations in Canada and the UK. This episode is perfect for cheer coaches, tumbling instructors, gym owners, program directors, and youth sports professionals looking to improve coaching techniques, develop safer athletes, invest in staff education, and build a stronger coaching culture. Information About Tumble Con: Instagram: https://www.instagram.com/tumblecon/ Facebook: https://www.facebook.com/profile.php?id=61555446814662 Website: https://tumble-con.com/ Information About Tumble for Troops: Instagram: https://www.instagram.com/tumble4troops/ Facebook: https://www.facebook.com/profile.php?id=100079119097090 ******************************************* Connect with the MotUS Team: Online | www.joinmotus.com Email | info@joinmotus.com Facebook | www.facebook.com/joinmotus Instagram | @joinmotus ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • www.srfabrico.com Cheerfest • www.cheerfest.com The CheerExpo • www.thecheerexpo.com Stage 8 Dance Brands - www.stage8dancebrands.com ******************************************* Production by Clanton Creative www.clantoncreative.com Custom Music through CheerSounds
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    40 mins
  • #92 - How Do You Grow a Successful Cheer Gym That Athletes Want to Stay At?

    #92 - How Do You Grow a Successful Cheer Gym That Athletes Want to Stay At?
    Oct 2 2026

    What does it really take to grow a successful cheer gym—and keep athletes and families coming back year after year?

    Recorded live at the MotUS Business Expo, Casey Jones sits down with experienced cheer gym owners and directors Mallory Ortiz, Randy Dickie, and Pam Puckett for candid conversations about the business behind All Star cheerleading. They dive into athlete retention, enrollment, gym pricing, staffing, leadership, facility growth, customer experience, gym owner burnout, and why success goes far beyond trophies and wins.

    You'll hear why retaining athletes may matter more than constantly chasing new enrollment, when gym owners should consider raising prices, how to build a strong staff, why owners need to work on the business instead of constantly working in it, and how creating an experience athletes love can drive long-term growth.

    The group also discusses the changing future of All Star cheer, balancing competitive success with athlete development, investing in facilities and equipment, and the lessons learned from decades of owning and operating successful cheer programs.

    Perfect for: All Star cheer gym owners, cheer gym directors, coaches, youth sports business owners, program managers, and anyone looking for practical strategies to improve athlete retention, grow enrollment, strengthen gym culture, build a better staff, and create a more sustainable and profitable cheerleading business.

    *******************************************

    Connect with the MotUS Team:

    Online | www.joinmotus.com

    Email | info@joinmotus.com

    Facebook | www.facebook.com/joinmotus

    Instagram | @joinmotus

    *******************************************

    Be sure to check out our other projects too:

    S.R. Fabrico Author • www.srfabrico.com

    Cheerfest • www.cheerfest.com

    The CheerExpo • www.thecheerexpo.com

    Stage 8 Dance Brands - www.stage8dancebrands.com

    *******************************************

    Production by Clanton Creative www.clantoncreative.com

    Custom Music through CheerSounds
    Show More Show Less
    33 mins
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