The Move-In Moment: Story-Driven Leasing That Sells | Ep. 04 cover art

The Move-In Moment: Story-Driven Leasing That Sells | Ep. 04

The Move-In Moment: Story-Driven Leasing That Sells | Ep. 04

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Ever had a prospect leave your tour, say they’ll “think about it,” and then disappear? The problem isn’t always your close—it’s that you never uncovered their move-in moment. In this episode of Multifamily Unfiltered, Rupert Ortiz breaks down why features and specials aren’t enough, how to uncover the emotional story every prospect is chasing, and the one question you should be asking to help them picture life in your community.

Multifamily Unfiltered with Rupert Ortiz cuts through the buzzwords and cookie-cutter playbooks to deliver the real conversations our industry needs. Each week, we dive into the challenges, wins, and strategies shaping property management, leasing, and leadership. From breaking outdated habits to building teams that thrive, this podcast is where multifamily pros come to hear it straight—no fluff, no filters, just insight and inspiration you can use right now.

If you’re ready to grow your team, elevate resident experience, and lead with impact—welcome to Multifamily Unfiltered.

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