When you strip away the trophies, headlines, and highlight reels, what actually lasts? In this episode, Steve Kanne sits down with legendary Nebraska volleyball coach John Cook to explore leadership through the lens of legacy—not the scoreboard. Cook shares why the most meaningful measure of his career isn't championships, but the leaders he's developed and the people who carried his influence forward. His insights reach beyond strategies and systems—they're about confidence, character, mentorship, and helping others become their best.

Cook reflects on developing leaders who didn't see themselves as leaders, and why leadership today must be intentionally built, not assumed. He also opens up about retirement, revealing how horses and roping have become a new arena for challenge, humility, and personal growth. The lessons he draws from that journey deepen the episode's theme: growth doesn't end when the wins do.

The conversation expands with longtime broadcaster Dave Webber, who has spent over 50 years telling the stories of athletes, coaches, and community leaders. He explains what actually connects people—honesty, sincerity, and stories that outlast the moment. Together, Cook and Webber remind us that legacy is measured in people, in moments, and in impact that continues long after the work is done.

Connect with Prime Secured:

Website: https://primesecured.com/

YouTube: https://www.youtube.com/@primesecured

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LinkedIn: https://www.linkedin.com/company/primesecured/

This podcast is produced by Two Brothers Creative.

As an entrepreneur, how much thought have you given to your business's exit? Byron McFarland, an expert in advising entrepreneurs on successful exits, reveals why having a well-defined exit strategy from the start is crucial for ultimate success. This episode explores the "why" behind planning, practical considerations for partnerships of different ages, and often-overlooked tax implications that could save you hundreds of thousands. Learn why proactive planning and building a strong team of advisors are vital to navigate the complexities of selling your business and achieving your desired outcome.

Connect with Prime Secured:

Website: https://primesecured.com/

YouTube: https://www.youtube.com/@primesecured

Facebook: https://www.facebook.com/PrimeSecured/

LinkedIn: https://www.linkedin.com/company/primesecured/

This podcast is produced by Two Brothers Creative.

Are you leveraging technology effectively to grow your business and enhance customer experience? Gordon Whitten, a serial entrepreneur, shares how adopting modern platforms like cloud-based POS systems and AI tools can transform operations and profitability. Discover why resisting technological shifts, like moving from on-premise servers, can lead to higher costs and poorer customer service. Learn practical ways to implement accessible AI solutions for everyday tasks and understand why strategic tech partnerships are crucial for maintaining focus on your core business.

Connect with Prime Secured:

Website: https://primesecured.com/

YouTube: https://www.youtube.com/@primesecured

Facebook: https://www.facebook.com/PrimeSecured/

LinkedIn: https://www.linkedin.com/company/primesecured/

This podcast is produced by Two Brothers Creative.

In a world of accelerating technological change, how do you stay ahead and avoid disruption? Gordon Whitten, a serial entrepreneur and thought leader, shares his firsthand experiences of innovating and disrupting industries like advertising and sports tech. Discover his formula for identifying "important and unsolved problems" and transforming them into successful businesses like Sojern and ScoreVision. This episode provides crucial insights into leveraging technology, understanding market needs, and building strategic partnerships to ensure your business remains relevant and thrives amidst continuous innovation.

Connect with Prime Secured:

Website: https://primesecured.com/

YouTube: https://www.youtube.com/@primesecured

Facebook: https://www.facebook.com/PrimeSecured/

LinkedIn: https://www.linkedin.com/company/primesecured/

This podcast is produced by Two Brothers Creative.

What truly builds a successful sales team beyond attitude and confidence? Jeff Herdzina, founder of Big Exit and a highly successful salesperson, reveals the crucial element: relentless confidence and grit. Learn how to identify and cultivate these qualities, structure incentives that drive desired behaviors, and build a culture where your team genuinely believes in the product and company. This episode offers candid insights into overcoming rejection, the power of persistence, and why your personal conviction is the ultimate differentiator in sales.

Connect with Prime Secured:

Website: https://primesecured.com/

YouTube: https://www.youtube.com/@primesecured

Facebook: https://www.facebook.com/PrimeSecured/

LinkedIn: https://www.linkedin.com/company/primesecured/

This podcast is produced by Two Brothers Creative.

Is your team struggling with performance, engagement, or communication? Steve Kanne shares his 30-year journey of building high-performing teams, emphasizing that it starts with the leader. Discover why self-improvement, defining a clear mission and core values, and ensuring every team member understands their role are crucial. Learn how to foster genuine engagement, healthy conflict, and seamless collaboration by modeling the behaviors you want to see. This episode offers candid guidance for entrepreneurs facing team challenges, providing a roadmap to create a truly motivated and cohesive workforce.

Connect with Prime Secured:

Website: https://primesecured.com/

YouTube: https://www.youtube.com/@primesecured

Facebook: https://www.facebook.com/PrimeSecured/

LinkedIn: https://www.linkedin.com/company/primesecured/

This podcast is produced by Two Brothers Creative.

As a founder or CEO, do you struggle to understand what your business data is telling you? This episode we have Julian Caldwell, an experienced CIO, to provide a clear framework for building business intelligence systems. Learn how proper processes and cloud solutions can transform raw data into actionable insights, enabling better-informed decisions for long-term success. Discover why "data hygiene" is crucial, how to transition from reactive reporting to proactive analysis, and why curiosity and providing your team with the right tools are key to unlocking your business's full potential.

Connect with Prime Secured:

Website: https://primesecured.com/

YouTube: https://www.youtube.com/@primesecured

Facebook: https://www.facebook.com/PrimeSecured/

LinkedIn: https://www.linkedin.com/company/primesecured/

This podcast is produced by Two Brothers Creative.

How do you position your business to attract the right funding and maximize profit? Mark Hasebroock, founder of Dundee Venture Capital, reveals the core principles of financial health for entrepreneurs. Learn why "cash is oxygen" and how mastering your operating expenses can prevent profit erosion. Discover strategies for proper pricing, understanding key metrics, and communicating your value to clients and potential investors. This episode provides vital guidance on preparing your business for sustainable growth and achieving financial freedom by making informed funding choices.

Connect with Prime Secured:

Website: https://primesecured.com/

YouTube: https://www.youtube.com/@primesecured

Facebook: https://www.facebook.com/PrimeSecured/

LinkedIn: https://www.linkedin.com/company/primesecured/

This podcast is produced by Two Brothers Creative.