In this episode of The Partnership Path in Real Life, host John Rudow chats with Brad Orluk, Microsoft Alliances Director at Salesforce, about the very real—and very messy—challenges of multi-party partnerships. Their conversation is part war story, part masterclass, and 100% relevant for partner pros trying to scale collaborative go-to-market strategy.

Brad doesn’t sugarcoat it—he gives a pragmatic view of what it takes to make multi-party motions work, especially when direct sales, SIs, hyperscalers, and marketplaces all come to the table.

It’s one thing to align with a single partner. It’s an entirely different beast to align with three, five, or even seven parties—all with their own goals, teams, and agendas. But when you get it right, the impact on your go-to-market strategy can be massive.

Key Takeaways

• Multi-party partnerships are hard—but scalable. You can’t force complex motions overnight. Start small, build trust, and expand based on wins.

• Don’t underestimate your sellers—they’re partners too. Aligning your internal sales team is just as critical as aligning external stakeholders.
• The future of selling is partnering. The lines between direct and indirect are blurring. If you can’t partner, you can’t sell.

Welcome to the ultimate wrap-up of “Elevate Your Game: Advanced Partnering Skills of “The Partnership Path”,” where John Rudow and Toni Kent don’t just talk about partnerships—they dissect the realities of today’s channel ecosystem. If you’ve ever tried to get more than two companies to move in the same direction, you know it feels a lot like herding cats.

Why share this? Because the old one-to-one partner formula is dead—real growth now comes from orchestrating multi-party partnerships (MPPs) that cut across solutions, roles, and markets. This episode is for anyone ready to get serious (and strategic) about navigating these complex, advanced alliances.

Key Takeaways

Multi-party partnerships are the new standard. Simple P2P matchmaking isn’t enough; real impact comes from orchestrating several partners aligned to a common vision.

Discipline and structure drive success. Without clear strategic/tactical alignments, defined investments, and shared measurements, even the most promising alliances devolve into chaos.

Distributors are the secret weapon. Aggregators like TD SYNNEX can facilitate, manage, and scale multi-vendor partnerships that would otherwise collapse under their own complexity.

In the world of partnerships, understanding how to manage internal stakeholders is crucial for success. In this episode of The Partnership Path in Real Life, John Rudow welcomes Michael Del Sarto, a seasoned expert with 25 years of experience in the Microsoft partner ecosystem.

Their conversation delves into essential strategies for effectively communicating with internal executives, the importance of emotional intelligence (EQ), and the nuances of building strong partnerships.

Sharing this video is valuable for anyone looking to enhance their skills in partnership management, as it provides real-world insights from someone who has navigated the complexities of internal and external stakeholder relationships.

Key Takeaways

Emotional Intelligence Matters: Understanding the emotional landscape of your stakeholders can significantly influence partnership dynamics.

Executive Engagement: Recognize that executives may not remember all details; it’s key to meet them where they are and provide timely reminders.

Partnership Prioritization: Assess the strategic importance of your partnership and align it with executive priorities to foster support.

In the ever-evolving world of partnerships and business development, understanding how to manage internal stakeholders is just as crucial as engaging with external partners. In this insightful conversation, Bryan Smoltz, Vice President of Cloud and Technology Partnerships at Sysdig, shares his experiences and lessons learned over his 25-year career in managing both internal and external relationships.

Whether you’re navigating complex organizational structures or trying to get buy-in for a new idea, Bryan’s candid advice and strategies can help you sharpen your approach. I believe this video is a must-watch for anyone looking to strengthen their internal relationships and drive business outcomes.

Key Takeaways

Understand Internal Motivations: Like external partners, internal stakeholders have their own motivations and priorities. Tailor your approach to align with their goals to gain their buy-in.

Learn from Failure: Not every idea will be successful. Owning the outcomes of failed initiatives and learning from them is essential for future success.

Build Relationships, Not Just Requests: Develop genuine, two-way relationships with internal teams. Be seen as a partner who adds value, not just a person asking for things.

Building effective partnerships often starts behind the scenes—managing internal stakeholders is crucial for long-term success in any collaboration. In this episode of “The Partnership Path”, hosts John Rudow and Toni Kent dive deep into the nuances of stakeholder dynamics, drawing parallels between personal relationships and professional collaborations.

By sharing real-life experiences and practical insights, they demonstrate the importance of empathy, clear communication, and strategic planning in managing expectations and achieving mutual goals. In a world where connecting the right people can determine the trajectory of projects, understanding how to engage effectively with internal stakeholders is a vital skill.

Key Takeaways

Understanding Stakeholder Dynamics: Recognizing the different motivations that internal stakeholders bring to the table is essential.

Emotional Intelligence Is Key: Successfully managing relationships involves applying emotional intelligence to understand and address stakeholder concerns.

Collaborative Engagement: Inviting stakeholders into the problem-solving process fosters buy-in and helps refine expectations based on organizational realities.

In today’s episode of The Partnership Path in Real Life, Yvonne Matzk, CEO and founder of Coachere and the Channel Community, shares invaluable strategies for fostering organic growth within partnerships. Her extensive experience, spanning over 25 years in the tech industry, brings a wealth of knowledge on bridging the gaps between vendors and resellers.

This conversation is particularly valuable as it highlights practical, actionable insights that can help both new and seasoned professionals navigate the complexities of partner management.

Key Takeaways

Understanding the End Customer: Successful organic growth hinges on knowing the end user’s needs and how your technology can add value to their experience.

Creating Strategic Alliances: Develop partnerships based on complementary strengths rather than just transactional relationships. This will foster mutual growth.

Importance of Honest Communication: Engaging in candid discussions about capabilities and expectations streamlines efforts and maximizes potential.

In this episode of The Partnership Path in Real Life, John Rudow dives deep with channel manager Alessia Ippona to explore how partnerships can evolve and thrive in a competitive landscape. With a rich background in sales and business development, Alessia shares her expertise on leveraging relationships and embracing change for organic growth.

This conversation is packed with valuable insights for anyone involved in channel partnerships, highlighting the importance of mutual goals and strategic planning. I believe sharing this video is crucial because it offers actionable advice on navigating the complexities of partner relationships and achieving sustainable growth in today’s dynamic market.

Key Takeaways

Evaluate Partner Readiness: Understand if the partner’s operations are mature enough to support growth before pursuing new initiatives.

Evangelize Change: Effectively communicate the potential benefits of new opportunities to partner stakeholders to drive buy-in and enthusiasm.

Invest Wisely: Be selective about which partnerships to devote resources to, focusing on those that align with strategic growth goals.

In the world of business partnerships, the key to unlocking sustainable growth lies in understanding the intricate dynamics between partners. In this engaging episode of The Partnership Path in Real Life, host John Rudow welcomes Julian Cassell from Infor to discuss the strategies that can drive organic growth through effective channel partnerships.

Why should you care? Sharing this insightful conversation can empower business leaders and partnership managers to rethink their approaches, ensuring they cultivate not just profitability, but genuine collaboration that propels long-term success.

Julian’s extensive experience—over nine years managing channel partners in the UK and a strong sales background—provides an invaluable perspective on what makes partnerships thrive. His insights into identifying a partner’s true appetite for growth and avoiding common pitfalls can save you time and resources, ultimately boosting your bottom line.

Key Takeaways

Building trust and understanding your partners’ business is essential for growth.

Focus on data-driven strategies to present compelling business cases.

Utilize successful case studies from other partners to inspire motivation and competition.