Most entrepreneurs brag about revenue — but that number lies. In this episode of Buy Build Exit, host Roy Redd sits down with Lonny Wall — corporate strategist and financial operator — to break down how to really tell if a business is healthy or not.💡 Here’s what you’ll learn:– Why revenue ≠ profit (and what you should look at instead)– How to read a business like a CFO– The 3 financial statements every entrepreneur must understand (P&L, Balance Sheet, Cash Flow)– Why free cash flow is the real truth behind every business valuation– How to evaluate deals like private equity pros and avoid fake profitsWhether you’re scaling your first company or buying your fifth, this is the episode that flips how you see business forever.👉 Subscribe for more deep dives on buying, building, and exiting businesses like a pro.Follow:📲 Roy Redd — @roy_redd @buybuildexit📰 Subscribe on Substack — buybuildexitwithroyredd.substack.com🏢 Guest — Lonny Wall#BuyBuildExit #RoyRedd #LonnyWall #BusinessPodcast #FreeCashFlow #Entrepreneurship #BusinessAcquisition #PrivateEquity #MergersAndAcquisitions #CashFlow #CFO #Finance #BusinessValuation #BusinessMindset #DealFlow #WealthBuilding #FinancialFreedom #CashIsKing #SmallBusiness #businessstrategy0:00 – Intro: The Show That Decodes Wealth Through Business1:10 – 7 Kids and 7 Income Streams: Balancing Family and Empire2:50 – Discovering His Business Genius Outside the System4:10 – The Roll-Up Game Explained (Simplest Breakdown You’ll Ever Hear)6:15 – The King of Roll-Ups: Wayne Huizenga’s Blueprint9:20 – Why “Boring” Businesses Make The Most Money11:45 – Confidence and Leadership: How to Command Older Men at a Young Age14:30 – The Habits That Separate Operators from Builders17:05 – Unpopular Leadership Calls That Paid Off19:45 – Corporate Change and Confrontation: Tough Calls in Management22:30 – Why Innovation Dies in Corporate America25:00 – The Future of Work: WFH, Automation, and Why Jobs Are Cooked26:50 – 🔥 The Truth About Business Health and Free Cash Flow29:20 – Evaluating Businesses Like a Pro Buyer31:45 – Creative Deal Structures and Win-Win Negotiations34:20 – Delivering Bad News: The $16 Million Deal That Went Sideways37:15 – How to Handle Lowball Offers and Still Close Deals39:40 – Roy and Lonny’s Home Health Deal Breakdown42:10 – What ‘Exit’ Really Means (And Why Most Have It Wrong)45:00 – Making Millions for Companies vs Yourself48:00 – Business Isn’t For The Weak: Grit & Ownership Mindset50:15 – The Doctor Roll-Up Play: Why Experts Need Operators52:00 – If He Could Talk to His 20-Year-Old Self…54:10 – The American Economy and The Middle-Class Squeeze57:10 – The Truth About Politicians and Money59:00 – Legacy & Fatherhood: How Lonny Wall Wants to Be Remembered1:00:00 – Outro: Buy Smart. Build Fast. Exit Rich.

💥 In this groundbreaking episode of *The ReddZone*, Dr. Elliot Justin—ER doctor turned sexual health innovator—drops MAJOR truths about male performance, testosterone, orgasms, and the shocking science behind FirmTech’s wearable tech.🧠 What you'll learn:

• The REAL science behind orgasms, ejaculation, and testosterone
• Why most “ED” is NOT dysfunction—just bad blood retention
• How tracking your erections can PREDICT heart attacks
• Why you don’t always need the blue pill 💊
• How FirmTech documented *70,000+ erections* to build the world’s largest sexual health database

🔥 Whether you're a high-performing entrepreneur, athlete, or biohacker, this conversation is a game-changer.🎙️ *About Dr. Elliot Justin* CEO & Founder of FirmTech, a revolutionary company merging wearables, data, and male health.---🔗 **Get Your TechRing**: [https://myfirmtech.com](https://myfirmtech.com) 📩 Contact Dr. Elliot directly: elliot@myfirmtech.com 🎧 Subscribe for more expert interviews every week!#MaleHealth #Biohacking #FirmTech #Testosterone #MensHealth #ErectileFitness #EDMyths #thereddzone

🔥 In this no-holds-barred interview, entrepreneur and performance coach *JM Ryerson* reveals how he built and exited three companies, saved his marriage, and found true fulfillment—not just wealth. From redefining leadership to practicing vulnerability, JM shares real, actionable insights on how to *win in life and business*.🎯 What You'll Learn:

• How JM Ryerson scaled and sold 3 companies 💼
• What “winning” really means—and how to define it for yourself 🏆
• The *Self Framework*: Strength, Energy, Love, and Freedom
• The secret power of EPR (Encouragement, Praise, Recognition) 🙌
• Why “change” sucks—and “upgrades” work
• The #1 mistake leaders make (and how to fix it)

💬 “People don’t want to change. But they’re always open to an upgrade.” — JM Ryerson📘 Grab JM's book: *Let’s Go Win* 🌐 Join the Self Community: [https://letsgowin.com](https://letsgowin.com) 📩 DM JM directly or book a free call through the site!---#Leadership #Entrepreneurship #LetsGoWin #JMryerson #PersonalGrowth #MindsetMatters #HighPerformance #BusinessCoaching #LifeDesign #thereddzone

What happens when you mix raw truth, hot takes, and unfiltered opinions?In this episode, I sat down with Trick Shot Cop and we went all the way in — on free speech, cancel culture, algorithm games, and what really gets you shadowbanned 👀If you’ve ever felt like you’re being silenced or filtered online… this one’s for you.📌 Topics we hit:Shadowbanning & censorshipFree speech in today’s cultureThe viral donut AI pic that got flaggedRaw takes the algorithm hates🎙️ Subscribe to The ReddZone Podcast:Follow Trick Shot Cop:🎯 @trickshotcop

🚨 WARNING: This Interview Will Shock You 🚨Former Colombo crime family hitman Larry Mazza breaks his silence on The ReddZone Podcast, revealing the darkest secrets of the mafia. From carrying out hits to surviving in a world of betrayal, power, and violence, Larry holds nothing back in this exclusive tell-all interview.🎙 In This Episode, We Discuss:✅ How Larry Mazza got involved with the Colombo crime family✅ The ruthless world of organized crime and how it really works✅ His relationship with notorious mob boss Gregory Scarpa✅ How the mafia operates behind closed doors (secrets you won’t believe!)✅ Life after the mob—redemption, regret, and second chances🔴 Make sure to WATCH till the end—Larry drops jaw-dropping revelations about the mafia you won’t hear anywhere else!📢 LIKE, COMMENT & SUBSCRIBE for more real, unfiltered conversations with the world’s most fascinating figures!🔔 Turn on Notifications so you NEVER miss an episode!#Mafia #ColomboCrimeFamily #LarryMazza #TrueCrime #MobStories #OrganizedCrime #Hitman #TheReddZone #Podcast #CrimeDocumentary #MafiaSecrets #ExHitman #FBI #crimeboss Connect with me on social media for daily inspiration and updates:Instagram: @Roy_Redd 📸TikTok: @RoyRedd 🎵X: @Roy_Redd 🔥Facebook: @RoyTRedd 👍Ready to transform your life? Join Victory University here:👉 https://whop.com/victoryuniversity 💡Discover my books and additional exclusive content to unlock your full potential. Let's create a life of abundance together! 🌟

Join us for an exclusive, in-depth conversation with Jay Hard—one of LA’s top promoters, business minds, and marketing experts in hip hop. Discover how Nipsey Hussle’s legacy fueled the LA music explosion, learn the secrets behind unstoppable hustle, and get inspired by raw, real insights that bridge business acumen with hip hop culture. This is a tribute, a blueprint, and an unfiltered look into the drive that continues to shape the industry.Join the Victory University Community! 🚀I'm Roy Redd, and I'm dedicated to helping you maximize your income, impact, and lifestyle by mastering your health, wealth, relationships, and happiness. If you're ready to take your life to the next level, join my Victory University community for exclusive courses, insights, and a supportive network of like-minded individuals.Connect with me on social media for daily inspiration and updates:Instagram: @Roy_Redd 📸TikTok: @RoyRedd 🎵X: @Roy_Redd 🔥Facebook: @RoyTRedd 👍Ready to transform your life? Join Victory University here:👉 https://whop.com/victoryuniversity 💡Discover my books and additional exclusive content to unlock your full potential. Let's create a life of abundance together! 🌟

Join us LIVE on The ReddZone as we sit down with Todd Capital (Todd Billy), a lawyer and entrepreneur who made millions with his groundbreaking options trading course. Discover the secrets behind his success, his strategies for mastering money, and his advice for building wealth in today’s world. Whether you want to learn about trading, financial freedom, or scaling your business, this is the episode you can’t afford to miss! Tune in now and elevate your game. 💸🔥Join the Victory University Community! 🚀I'm Roy Redd, and I'm dedicated to helping you maximize your income, impact, and lifestyle by mastering your health, wealth, relationships, and happiness. If you're ready to take your life to the next level, join my Victory University community for exclusive courses, insights, and a supportive network of like-minded individuals.Connect with me on social media for daily inspiration and updates:Instagram: @Roy_Redd 📸TikTok: @RoyRedd 🎵X: @Roy_Redd 🔥Facebook: @RoyTRedd 👍Ready to transform your life? Join Victory University here:👉https://whop.com/victoryuniversity 💡Discover my books and additional exclusive content to unlock your full potential. Let's create a life of abundance together! 🌟

"Learn how to win in life with the ultimate blueprint for success in 2025 in Episode 1 of The ReddZone! This live show dives deep into actionable strategies, proven success habits, and real-life stories from world-class performers. Discover how to dominate in business, improve your health, and master your mindset to achieve your goals. Whether you're looking to build a winning routine, unlock your potential, or find your path to greatness, this is the success guide you’ve been waiting for. Tune in now to transform your life and make 2025 your breakthrough year!"