Every new technology seems to arrive with a wild promise that it will “change everything,” and AI is no exception. Dan Sullivan and Jeffrey Madoff explore how technological breakthroughs really create growth; why consumers, not inventors, capture most of the value; and how entrepreneurs can use AI as a practical multiplier instead of a magical fix.

Show Notes:

There have been about 10 major technological breakthroughs in the last 200 years, and each one arrived with big promises and bold predictions.

When it’s predicted that something’s going to “change everything,” it usually changes only some things, in powerful but often unpredictable ways.

The people who profit most from new technologies are usually consumers, not the inventors or platforms.

Most consumers use new capabilities to improve what they’re already committed to rather than reinventing their entire business or life.

When most people start using a new technology, they tap into only part of what it can do, which leaves room for entrepreneurs to use it more strategically.

Founders who bet everything on a new creation often push more extreme marketing claims that don’t necessarily match what real customers want.

Any new technology creates new kinds of problems, especially as you expand your number of locations, platforms, and touchpoints.

It’s not a bad thing when something gets replaced by something new; that’s simply an evolving marketplace and shifting opportunity.

Resources:

The 4 Freedoms That Motivate Successful Entrepreneurs

Casting Not Hiring by Dan Sullivan and Jeffrey Madoff

Learn more about Jeffrey Madoff

Dan Sullivan and Strategic Coach®