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The Rural Way

The Rural Way

Written by: Tracy Schira-Parker CPA CMA ACC
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The Rural Way is the podcast for those of us building businesses and leading lives in places where things aren't handed to us and and success often looks a little different. I'm Tracy Schira-Parker, CPA and business strategist, and this podcast is where we talk real strategy, real money, and real leadership for rural entrepreneurs and small-town business owners. I don't believe in fluff or complicating things. Just honest conversations, practical tools, and mindset shifts that helps you grow a strong, profitable business while living the lifestyle that actually feels good to live. Economics Leadership Management Management & Leadership
Episodes
  • 05: My stance on AI tools (at this time)
    May 21 2026

    What happens when AI starts replacing the people behind the content?

    In this episode of The Rural Way, Tracy Schira-Parker shares her honest thoughts on AI, authenticity, and the growing pressure for creators and business owners to automate everything.

    This conversation explores the balance between using AI as a helpful business tool versus allowing it to replace real human connection. Tracy breaks down the tools she's personally using, what she finds genuinely useful, and the areas where she believes authenticity still matters most.

    This episode explores:
    · The difference between using AI as a tool versus a replacement
    · Why Tracy won't use AI-generated podcast voices or avatars
    · The AI platforms she's currently experimenting with in business
    · How tools like Claude, ChatGPT, Canva AI, and Riverside are evolving
    · The risks of over-polished and inauthentic content
    · Where AI can save significant time in operations and planning
    · The future of AI in agriculture and rural business

    This is a grounded conversation for business owners, creators, and rural entrepreneurs trying to navigate AI without losing the human side of what they do.

    Facebook: www.facebook.com/tracyschiraparker111

    Instagram: www.instagram.com/tracy_schira_parker

    SKOOL: https://www.skool.com/the-rural-way-7236

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    13 mins
  • 04: The Mental Load Women Carry
    May 19 2026

    "Manic May" is what Tracy Schira-Parker used to call the season where everything collided at once — kids' sports, long drives, farm life, business responsibilities, housework, exhaustion, and the constant mental load of trying to keep everything running.

    In this episode of The Rural Way, Tracy shares the lessons she learned raising four kids through years of competitive sports while balancing rural life, entrepreneurship, and the pressure to "do it all."

    This conversation explores the systems, routines, and mindset shifts that helped reduce chaos, along with the things she wishes she had done sooner.

    This episode explores:
    · The mental load carried by mothers and caregivers
    · Decision fatigue and why batching decisions matters
    · Creating household systems that reduce overwhelm
    · Delegation, responsibility, and raising capable kids
    · Managing busy sports seasons and family schedules
    · The importance of nervous system regulation and recovery
    · Letting go of perfection during demanding seasons
    · How to identify what's truly urgent and important

    This is an honest conversation for women navigating busy seasons of life and trying to build systems that support both their family and themselves.

    Let's connect!
    Facebook: https://www.facebook.com/tracyschiraparker111
    Instagram: https://www.instagram.com/tracy_schira_parker

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    33 mins
  • 03: Why Rural? | The Niche Everyone Told Me Not to Choose
    May 8 2026

    Why rural—and why build something around it when most people tell you to go broader?

    In Episode 3 of The Rural Way, Tracy Schira-Parker shares the real reason she chose to focus on rural communities. This isn't about limiting yourself—it's about speaking to people whose reality is often overlooked.

    From access and opportunity to isolation and lifestyle, this episode highlights what makes rural business different—and why those differences matter. If you've ever felt like most advice doesn't quite fit your situation, this will resonate.

    This episode explores:
    - Why choosing a clear niche can actually open more doors
    - What it's really like running a business in a rural setting
    - The lack of conversations for small town entrepreneurs
    - Differences between rural and urban life that affect business
    - The strengths that come with living and working in rural areas
    - Feeling isolated—and why these conversations matter
    - Who this podcast is for

    The Rural Way is for people building something real, wherever they are.

    Let's connect!
    Facebook: https://www.facebook.com/tracyschiraparker111
    Instagram: https://www.instagram.com/tracy_schira_parker

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    19 mins
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