60-80% cost arbitrage — or a brand-disaster waiting. The economics for agencies, SaaS offering services, and consultants. Plus the 4 contract clauses that prevent the worst failures + the audit + the AI-era risk shift.

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Co-founded Fishtown Analytics 2016 (with Connor McArthur + Drew Banin) → renamed dbt Labs. Series D $222M at $4.2B valuation. ~$100M ARR 2024 (69% YoY). Coined 'analytics engineering.' October 2025 announced all-stock merger with Fivetran (~$600M combined revenue).

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SaaS sites: 35-55%. Blogs/content: 70-90%. B2B: 30-60%. Mobile bounces 10pts higher than desktop. Per-funnel-stage breakdown + the GA4 'engaged session' definition + why low bounce on TOFU pages is often worse than high.

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The 14-point SEO audit checklist that catches drift in 45 minutes. Free template — copy the headings into Notion or Google Docs and run quarterly.

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How Tony Dinh built TypingMind, DevUtils, and BlackMagic from zero to $1M+ ARR — solo, Vietnamese indie founder, public revenue, no VC, Twitter-led + product-led growth.

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What % of backlinks acquired in year 1 are still live in year 5? Decay rates by referring-domain authority tier, sourced from Ahrefs, Majestic, Moz aggregate data.

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Glossary entries earn 2-3× the AI-assistant citation rate of equivalent articles. The architecture: DefinedTerm schema, hub-spoke linking, 200-400 word entries, auto-link patterns + the refresh cadence. Plus the per-entry template.

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How Thibault Louis-Lucas (Tibo) built Tweet Hunter to $30M+ acquisition by Lempire — solo, no VC, audience built through the product itself, sold within 24 months.

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