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The Sober Biz Collective

The Sober Biz Collective

Written by: Brooke Robichaud
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The Sober Biz Collective Podcast is your go-to resource for building a thriving business booze-free. We're a community of entrepreneurs, creators, and professionals passionate about making a positive impact in our personal lives and the world. Join us as we explore the intersection of sobriety and entrepreneurship, sharing inspiring stories, practical tips, and valuable insights.Brooke Robichaud Economics Leadership Management & Leadership
Episodes
  • How a Substance-Free Thailand Trip Transformed Their Perspectives on Fun and Adventure
    Feb 9 2026

    SummaryThe conversation explores the experiences of teen travellers who participated in an alcohol-free travel program in Thailand. It delves into their first-time international travel, favourite experiences, encounters with wildlife, and observations of substance use. The teens reflect on personal growth, changes in relationships, and future travel aspirations, highlighting the impact of the travel experience on their lives.

    • 00:00 Introduction to Alcohol-Free Travel Movement
    • 06:46 Favourite Experiences in Thailand
    • 13:11 Youth and Substance Use While Travelling
    • 18:43 Youth and Alcohol Consumption Trends
    • 24:14 Impact of Travel Experience on Personal Growth and Relationships
    • 29:33 Reflections on Travel Experience and Future Plans

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    34 mins
  • Sober Travel Revolution | Experience the World Alcohol-Free with Darci Murray | Hooked
    Jan 30 2026

    Have you ever returned from a vacation feeling like you needed a second vacation just to recover from the partying?In this episode, we sit down with Darci Murray, the visionary founder of Hooked Alcohol-Free Travel, to discuss the massive "culture shift" happening in the world of global exploration. Darci shares her raw and relatable journey—from the lonely nights spent hiding in hotel rooms to avoid the "party vibe," to the life-changing moment she realized that travel is so much better when you actually remember it.We also explore a major turning point for her business: The Sober Graduation Trip. Darci reveals how a group of young travelers chose an alcohol-free adventure in Thailand to celebrate their milestone, proving that the next generation is trading hangovers for authentic connection and life-changing culture.We dive deep into:The Gen Z Shift: The "grad trip" to Thailand that sparked a whole new demographic of young, sober-curious travelers into her business.The "Pioneer" Moment: What it was like to launch the world’s first alcohol-free wine tour in Germany and why it’s changing the vineyard experience forever.Sensory Sovereignty: How sobriety allows you to actually smell the lemons, hear the cicadas, and feel the mist on your face in a way that alcohol numbs.The Emotional Connection: Darci reveals why a simple glass of alcohol-free wine brought her to tears and how she’s helping others find that same profound connection.Safety & Inclusivity: The power of traveling with a "dry" group where no one is getting sloppy, and everyone is fully present.Whether you’re a longtime sober traveler, sober-curious, or a parent looking for meaningful graduation gift ideas, this episode is a roadmap for experiencing the planet with clear eyes and a full heart.Connect with Darci & Hooked Alcohol-Free Travel:Website: hooked-on-travel.comInstagram: @hookedalcoholfreetravel

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    31 mins
  • How to Amplify Your Message as a Sober Creator | Amplify your Sober Life with Margy Schaller
    Dec 16 2025

    Imagine being 18 years sober but terrified to mention it in your professional circles for fear of judgment. That was Margy’s reality until a game-changing moment at a business retreat revealed she wasn't alone.

    On this episode of the Sober Biz Podcast, Brooke welcomes Margy, co-founder of Sober Life Rocks and the upcoming Amplify Sober Voices event. Margy shares her powerful 20+ year journey through recovery, discussing the massive shift in stigma from the early 2000s to today's sober-curious landscape.

    We dive deep into why isolation is so dangerous for entrepreneurs in recovery and why community is the secret sauce to success. Margy also lays out the exciting vision for Amplify Sober Voices (happening this January in Orlando), a first-of-its-kind conference designed specifically for sober thought leaders, podcasters, and writers to collaborate and mastermind.

    Tune in to hear:

    • How Margy went from hiding her recovery to loud-and-proud advocacy in the corporate world.

    • The evolving narrative of sobriety: moving away from shame and toward empowerment.

    • Why sober creators need specific spaces to gather and grow.

    • A sneak peek into the unique, interactive format of the Amplify Sober Voices conference.

    Links & Resources mentioned:

    • Get Tickets for Amplify Sober Voices: https://amplify.soberliferocks.com/

    • Sober Life Rocks: https://soberliferocks.com/

    • Sober Biz Co: https://www.soberbizco.com/

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    31 mins
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