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In this episode of the Startup CEO Show, explore the power of long-term vision and work-life integration with our host Mark MacLeod and the inspiring Erin Bury, co-founder and CEO of the innovative estate planning platform, Willful.

Tune in as Erin sheds light on rejecting hustle culture, creating ease for families with online wills, and steering a startup alongside her spouse. Discover how Willful is simplifying end-of-life planning and Erin's unique approach to leading a consumer brand and fostering a startup that values both profitability and a balanced lifestyle.

Make sure to like, share, comment, and subscribe to stay updated with more fascinating episodes like this one from the Startup CEO Show!

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⏰Timestamps:

02:20 - 05:49: Rejecting "Hustle Porn" for Work-Life Balance

05:50 - 08:33: Willful's Origins and Market Disruption

08:34 - 12:05: Overcoming Investor Doubts

12:06 - 15:40: The Joys and Juggles of a Spouse-Run Startup

15:41 - 18:15: Erin's CEO Strategy: Hiring, Vision, and Financial Stability

18:16 - 22:10: Personal Time Management

22:11 - 26:00: The Willful Couple's Work-Life Blend

26:01 - 29:35: Startup Ecosystem as a Consumer Brand

29:36 - 33:08: The Canadian Startup Scene

33:09 - 36:45: Fostering a Sustainable Business

36:46 - 40:25: Young Parents and Elderly Individuals

40:26 - 43:10: Strategic Partnerships and Marketing in Estate Planning

43:11 - 46:55: Life, Legacy, and Running a Startup

46:56 - 50:26: The "Unicorn" Potential

50:27 - 55:00: Intentional Living and the Reality of Entrepreneurship

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Connect on LinkedIn: https://www.linkedin.com/in/themarkmacleod/

Connect on X/Twitter: https://twitter.com/markmacleod_

Contact Mark: https://markmacleod.me/

In this episode of the Startup CEO Show, join Mark MacLeod and Elizabeth Caley for an insightful discussion with Elizabeth Caley, co-founder and CEO of Poppy. Learn how Poppy is revolutionizing indoor air quality with cutting-edge technology and bold leadership.

Gain strategic insights as Elizabeth shares her journey from corporate to startup life, navigating product development, and embracing the chaos of entrepreneurship. Discover the power of clear communication, remote work culture hacks, and the magic of co-founder synergy.

Don't forget to like, share, comment and subscribe for more insightful episodes like this!

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⏰Timestamps:

04:33 - 07:01: How the Pandemics Shifted Businessess

07:01 - 11:11: Strategic Moves: Meta.com Acquisition

11:11 - 14:54: Startup Success: Pandemic Agility

14:54 - 18:55: Energy Efficiency: HVAC Optimization

20:06 - 25:20: Seamless Transition to Remote Work

25:20 - 28:01: Collaboration & Resilience

28:01 - 31:50: CEO's Time Management: Maximizing Availability

31:50 - 36:24: Inclusive Leadership: Empowering Sales

38:06 - 42:34: Embracing Change: COO to CEO

42:34 - 45:24: Career Evolution: Shedding Norms

45:24 - 49:02: Diverse Journey: Consulting to Product Leadership

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Connect on LinkedIn: https://www.linkedin.com/in/themarkmacleod/

Connect on X/Twitter: https://twitter.com/markmacleod_

Contact Mark: https://markmacleod.me/

In this episode of the Startup CEO Show, join us as Mark MacLeod welcomes special guest Amar Varma, co-founder and CEO of Mantle, for a captivating discussion. Discover how Mantle is revolutionizing private asset tracking through innovative AI integration and fresh approaches.

Gain strategic insights from Amar as he explores market opportunities for startups and the transition to an enterprise-driven model. Explore the complexities of investment strategy and the transformative potential of AI, all while delving into Amar's invaluable firsthand experiences in the startup world.

Don't forget to subscribe for more insights on how to become a successfull startup CEO!

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Key moments:

00:00 - 04:39 Reimagining market with fresh approach and AI.

04:39 - 08:23 A dominant player in finance.

08:23 - 13:03 Becoming investor after previous experiences with no regrets.

13:03 - 16:25 Invest wisely, be mindful about timing and luck.

16:25 - 20:26 Embracing feedback, self-awareness, and professional growth.

20:26 - 23:54 Understanding my process and transparent communication

23:54 - 26:46 Identify winners by DNA and winning consciousness.

26:46 - 29:29:Obsessive people find success in various domains.

32:00 - 37:14: Considering alignment before investing in overpriced companies.

37:14 - 41:05: AI progress with potential misuse concerning.

41:05 - 43:11: Founder-led company going public.

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Since 1999, I have sat at the right-hand side of the leaders of high growth technology companies as either a CFO, VC or deal maker. I served as CFO for software companies including Shopify (NYSE: SHOP) and Freshbooks. As a CFO I experienced outright failures, wildly profitable exits, and everything in between.

I was a General Partner in Real Ventures, Canada's largest and most active seed stage fund. My investments there include the fund's largest cash on cash and highest IRR returns to date. Most recently, I founded SurePath Capital Partners the leading investment bank for SMB SaaS companies where we did hundreds of millions in financing and exit transactions.

Connect on LinkedIn: https://www.linkedin.com/in/themarkmacleod/

Connect on X/Twitter: https://twitter.com/markmacleod_

Contact Mark: https://markmacleod.me/