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The Startup Ideas Podcast

The Startup Ideas Podcast

Written by: Greg Isenberg
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About this listen
 Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out. For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas© The Startup Ideas Podcast Economics Leadership Management & Leadership
Episodes
  • I'm Obsessed With Grok Bot. Here's Why

    I'm Obsessed With Grok Bot. Here's Why
    Nov 11 2026
    I sit down with Ras Mic to see how he runs his work and his life through Grok Bot. He calls himself a Grok Bot maxi, and he uses it as a personal agent and as an orchestrator that hands engineering work to Claude Code. He walks me through five areas: engineering, design, content ideation, business and finance, and shopping. Along the way he shows his bots, his prompts, and the projects they shipped, including Pluto, Bezalel, a Rust trading app, and a Shopify store for his brother's clothing brand. If you ship ideas, this episode gives you a setup you can copy today. Timestamps 00:00 – Intro 01:55 – Engineering Bot 07:57 – Why use Grok Bot as an Orchestrator 14:01 – Grok Bot + Claude Code 19:43 – Security Checks 21:54 – Designer Bot 31:12 – Content Bot 37:19 – Business & Finance Bot 42:41 – Shopping Bot 44:53 – Closing Thoughts Key Points Give each serious project its own bot, keep one general engineering bot for random ideas, and delete bots once they stop being useful. Use Grok Bot to orchestrate and Claude Code with Opus 5.5 to write the code. Ras Mic says the $200-a-month Claude Code plan is worth $8,000 to $12,000 in API credits, so he leans on subscriptions. Lock the design in Paper before any code gets written, with a design system the agent can reference. A YouTube bot scans X at 9 a.m. and 5 p.m. and sends three video topics with tweets, title ideas, and resources. Finance bots connected through Plaid give Ras Mic's advisor bot enough context to talk him out of shiny objects. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MIC ON SOCIAL X/Twitter: https://x.com/Rasmic Youtube: https://www.youtube.com/@rasmic
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    49 mins
  • Claude Fable 5.2: How I’d Make Money With It

    Claude Fable 5.2: How I’d Make Money With It
    Nov 10 2026
    In this solo episode, I share 12 prompts for Fable 5.2 across four areas: making money, productivity, video and content, and hardware. I run several of them live, including an audit of my design agency, a freelance job Fable 5.2 found on Upwork, a 100-niche research sweep with subagents, and a minimalist phone it designed from one prompt. I cover why Fable 5.2 can work 10 to 12 hours on its own, why it now admits when it lacks an answer, and how to sell results as a fixed-price service. If you want to make money, get more done, or build hardware with Fable 5.2, this episode gives you prompts you can copy today. Timestamps 00:00 – Intro 01:00 – Prompt 1: Audit Your Entire Business 02:05 – Prompt 2: A Freelance Job End to End 03:46 – Prompt 3: A Hundred Niches at Once 04:33 – Prompt 4: Rebuild the Ancient Software 05:25 – Prompt 5: Deal Checker for a Boring Business 06:54 – Results from Prompts 08:53 – Prompt 6: Grill Me 09:33 – Prompt 7: Operate Legacy Apps 10:07 – Prompt 8: Red Team My Plan 11:11 – Video and Marketing Engineering 12:39 – Prompt 9: Short-Form Editor 13:05 – Prompt 10: Niche Explainer Videos 13:24 – Prompt 11: One Episode, Every Format 13:56 – Prompt 12: One person Hardware Company 16:42 – A Minimalist Phone Idea 17:41 – Design and Mockups 18:31 – Closing Thoughts Key Points Fable 5.2 works 10 to 12 hours on its own, so I hand it jobs that take a high-end consultant a week. Freelance jobs and software rebuilds can now sell per output, where people used to bill by the hour. Stronger subagents let me research 100 niches in one prompt and get back one ranked table. Fable 5.2 now admits uncertainty, which opens up finance and legal work like checking a seller's P&L. Videos at $1 to $5 each let me build faceless channels and own distribution. One prompt gets me a parts list, circuit design, firmware, and a printable enclosure for a device. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
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    20 mins
  • AI Agents are too good at marketing now

    AI Agents are too good at marketing now
    Nov 9 2026
    I sit down with Cody Schneider, to break down how to become a top 0.1% marketer with GrokBot, Claude Code, and the tools around them. Cody shows the environment an agent needs to do marketing work: data in a warehouse, write access to ad platforms, and API tools for images, video, and leads. We build static ads live for Idea Browser, Late Checkout, Cursor, and more, then make a UGC avatar video ad with motion graphics for about $5. I add two pieces of my own: a swipe warehouse of creative references and a creative director agent that scores every ad. If you build products and hear crickets, this episode gives you workflows you can set up today. Timestamps 00:00 – Intro 04:29 – Agents are now Marketers 09:56 – Data Pipelines & Warehouses 13:56 – Getting your agent access to data 16:15 – The tools for your agent 18:08 – Agents become .1% marketers 20:43 – Swipe Warehouse and Context 22:35 – Creating Static Ads 29:08 – Static Ads Results 30:03 – Creating UGC Avatar Ads 36:28 – Running the Workflow 37:58 – UGC Ad Results 39:51 – Human Creators Through Tribe and Sideshift 41:42 – Reviewing the Static Ads 43:29 – The role of Creative Director 50:49 – Closing Thoughts Key Points Agents do marketing's middle work once they have data, platform access, and tools. A data pipeline into a warehouse gives agents full-funnel data and keeps them off rate-limited APIs. Agents write to Facebook and Google Ads through their APIs and read data only from the warehouse. One skill turns a brand URL into five researched, on-brand static ads. A UGC avatar ad with motion graphics costs about $5, compared with $300 to $500 from humans. Creative velocity wins, since Facebook's algorithm matches good creative to the right buyer. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL: Cody’s startup: https://www.graphed.com/ X/Twitter: https://x.com/codyschneiderxx Youtube: https://www.youtube.com/@codyschneiderx
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    52 mins
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