Samsung refrigeration is packed with smart features, but some sales teams hesitate to talk about them. In this episode of The Steel Codcast, Anthony and Jon take a closer look at Samsung’s auto open refrigerator door and explain why dismissing it as a gimmick can be a missed opportunity on the sales floor.

The discussion focuses on how optional, hands free features create real value in everyday moments, especially when customers have their hands full, face accessibility challenges, or simply want fewer friction points in the kitchen. Rather than forcing adoption, Samsung’s auto open door gives customers choice, and that flexibility can become a powerful differentiator in a sea of stainless steel refrigerators.

This episode is essential listening for appliance sales professionals, manufacturers, and dealers who want to improve product positioning, confidently explain smart appliance features, and help customers see value beyond specs. If you sell refrigeration, smart appliances, or connected kitchen products, this conversation will change how you talk about innovation and choice in the showroom.

In this episode of Steel CodCast, Anthony Fors, President of Steel Cod, sits down with John Beresford, VP of Sales, to unpack one of the most misunderstood features in premium dishwashing: Miele AutoDos with PowerDisc.

AutoDos delivers consistent, precise detergent dosing every cycle, resulting in cleaner dishes, better machine performance, and reduced long-term service issues. But because the system requires Miele’s proprietary PowerDisc detergent, many sales professionals hesitate, worrying it feels like a forced subscription or limitation.

Anthony and John explain why that hesitation is usually projection, not reality. They break down how AutoDos works as a complete engineered system, why consistent dosing matters more than most customers realize, and how premium buyers already accept consumables when there is a clear payoff in performance and convenience.

This episode provides a clear framework for confidently presenting AutoDos without defensiveness, technical overload, or undercutting the value of one of Miele’s strongest differentiators.

New episodes drop Monday through Friday. Follow Steel CodCast so you never miss an episode.

In this episode of Steel CodCast, Anthony Fors, President of Steel Cod, sits down with John Beresford, VP of Sales, to break down one of LG’s biggest differentiators across appliances: inverter motors.

While inverter motors are often explained as simply quieter and more efficient, that story barely scratches the surface. Anthony and John explain how inverter technology fundamentally changes how appliances behave, from smoother operation and reduced wear to improved longevity and reliability.

The conversation focuses on how inverter motors respond and adjust in real time, why fewer moving parts matter, and how this technology impacts everything from laundry to refrigeration. Most importantly, they discuss how to talk about inverter motors without getting overly technical, while still clearly communicating why LG appliances perform differently from competitors.

This episode is a must listen for anyone selling, recommending, or considering LG appliances and wants a clearer way to explain why LG consistently ranks as a reliable brand.

New episodes drop Monday through Friday. Follow Steel CodCast so you never miss an episode.