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The Story Power Marketing Show

The Story Power Marketing Show

Written by: Tom Ruwitch
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Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about.

Copyright Story Power Marketing, Inc. Economics Marketing Marketing & Sales
Episodes
  • How to Publish a Business Building Book Without Selling Your Soul or Losing Your Mind (with Everett O'Keefe)

    How to Publish a Business Building Book Without Selling Your Soul or Losing Your Mind (with Everett O'Keefe)
    Feb 25 2026
    Everett O'Keefe is a Wall Street Journal, USA Today, and International #1 bestselling author and the founder of Ignite Press, a hybrid publishing company that helps entrepreneurs, business leaders, and medical professionals grow their authority and revenue through publishing.His most recent solo book, The Power of the Published, explores how rapidly authoring and launching a book can transform a business — and a life. Over the years, Everett has helped create and launch more than 200 bestselling books for his clients. He speaks nationally on the power of publishing and is passionate about helping experts become the one who wrote the book — not just the one who read it.DISCUSSED IN THIS EPISODE[00:01:00] Why Authorship Still Commands AuthorityEven in a digital-first world, we revere authors. Everett explains why being introduced as “the author” instantly elevates your status — and why authorship still carries subconscious authority that no social media following can replicate.[00:03:00] The Rapid Writing AdvantageThe slowly written book rarely gets finished. Everett shares practical strategies to write quickly and effectively — including turning your most frequently asked client questions into ready-made chapters.[00:05:00] From Blog to Book (Without Reinventing the Wheel)If you’ve created content — blogs, emails, speeches, courses — you may already have a book sitting on your hard drive. Everett and Tom discuss how repurposing existing content dramatically reduces overwhelm and accelerates completion.[00:08:00] Using AI Without Selling Your SoulAI shouldn’t write your book — but it can absolutely help you refine it. Learn how to use AI as a brainstorming partner, organizer, and editor without sacrificing authenticity.[00:09:00] Traditional Publishing: The Hidden TradeoffsSpeed to market? Limited. Control? Minimal. Royalties? Slim. Everett explains why many authors feel like they’ve “sold their soul” under traditional publishing contracts — and what they wish they’d known beforehand.[00:13:00] Self-Publishing vs. Hybrid PublishingSelf-publishing gives you control — but also responsibility for every detail. Hybrid publishing offers professional execution without taking ownership of your intellectual property. Everett breaks down the differences and what to watch for.[00:17:00] The Truth About Amazon Bestseller LaunchesEverett shares the strategy behind creating a powerful, concentrated sales spike that can elevate a book to #1 status — and why integrity matters more than guarantees.[00:20:00] Stop Chasing Royalties — Start Leveraging AuthorityA book isn’t about making $9 per copy. It’s about generating $9,000 clients. Tom and Everett discuss why giving your book away strategically can be far more profitable than selling it.[00:24:00] The “Podcast Perk” StrategyEverett reveals how he uses a simple, memorable URL — mypodcastperk.com — to give away his entire book to podcast audiences, capture leads, and continue nurturing prospects long after the interview ends.[00:26:00] Don’t Be a Secret Agent AuthorToo many experts publish a book and then quietly move on. Everett explains why your book should be everywhere — in your bio, email signature, discovery calls, and every business conversation you have.[00:30:00] Own Your Intellectual PropertyFrom ISBN ownership to distribution control, Everett emphasizes the importance of owning your content and protecting your long-term flexibility.[00:31:00] The Unexpected Internal ShiftPublishing a book doesn’t just change your business — it changes you. Everett shares how seeing his name as a #1 bestseller altered his confidence, trajectory, and vision.FULL EPISODE VIDEOWatch the complete episode here:https://vimeo.com/1169545325?share=copy&fl=sv&fe=ciCONNECT WITH EVERETT O'KEEFEWebsite:https://www.ignitepress.us/Facebook:https://www.facebook.com/ignitepressLinkedIn (Everett O'Keefe):https://www.linkedin.com/in/everettokeefe/LinkedIn (Ignite Press):https://www.linkedin.com/company/ignite-pressInstagram:https://www.instagram.com/ignitepress.us/YouTube:https://www.youtube.com/@ignitepresspublishing
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    36 mins
  • How to Research Your Way to Greater Profits (with Sean Jordan)

    How to Research Your Way to Greater Profits (with Sean Jordan)
    Feb 18 2026

    Sean Jordan is the President and Principal Investigator for the Research & Planning Group. As a 2009 graduate and current faculty member of the Master of Marketing Research (MMR) program at Southern Illinois University in Edwardsville (one of the only professional marketing research post-graduate programs offered in the nation), Sean is equipped with a wide array of quantitative and qualitative research techniques and possesses a number of skills that aid him in research design, data analysis and report presentation.

    In this episode, Sean explains the difference between quantitative research (numbers like averages and percentages) and qualitative research (listening to what people think and feel through interviews and focus groups), and how qualitative findings are put together by targeting the right participants, conducting about 20–30 interviews, and identifying common themes and illustrative stories.

    They also discuss how research insights can shape messaging and product strategy, how the internet has shifted research from paper/mail to digital and from in-person/phone to Zoom-based qualitative work, the power and risks in using AI to conduct meaningful research, and how observational research via online video can help you understand market needs.

    This episode is a treasure trove of information about how to research your target market effectively.


    DISCUSSED IN THIS EPISODE

    00:54 Meet Sean Jordan + Episode Topic: Research Your Way to Greater Profits

    02:22 Quantitative vs. Qualitative Research (Numbers vs. Listening)

    03:24 How Qual Interviews Work: Sample Size, Themes & Story “Marketing Fodder”

    05:52 Turning Insights into Taglines: Credit Union “Not a Bank, Better”

    06:17 Who Research Is For: Full-Service Agency Model + When It’s Worth the Cost

    08:20 DIY Research for Small Businesses: Customer Conversations + Better Surveys

    10:33 Act on Feedback: Steak-Off-the-Menu Story + Domino’s Research Comeback

    16:19 How the Internet Changed Research: Zoom, Speed, and Panel Fraud

    19:57 Beyond Interviews: Observational & Secondary Research (Reviews, Case Studies)

    22:54 AI in Research: Privacy Risks, Hallucinations & How to Use It Safely

    30:30 Where to Find Sean + Final Takeaways on Purpose-Driven Listening

    31:49 Wrap-Up: Reviews, Resources, and Closing Credits


    FULL EPISODE VIDEO

    https://vimeo.com/1165967433


    CONNECT WITH SEAN

    Website: https://www.researchplan.com; https://www.themarketinggateway.com

    Social Media:

    LinkedIn: https://www.linkedin.com/in/seanjjordan/
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    34 mins
  • How to Beat The AI Powered Bad Guys (with Robert Siciliano)

    How to Beat The AI Powered Bad Guys (with Robert Siciliano)
    Feb 11 2026

    Cybersecurity expert, good guy hacker, and private investigator Robert Siciliano delivers “straight talk” on safety and security, stripping away jargon to empower everyday protection. A bestselling author and CEO of Safr.Me, and head trainer at Protectnowllc.com he is a trusted commentator featured on CNN, Fox News, MSNBC, and the Today Show, decoding complex threats for mass audiences.

    Robert shares his journey from physical security to cybersecurity, providing insights on the evolution of cyber threats, the role of AI in scaled operations, and the emotional aspects that make individuals and businesses vulnerable. He outlines practical steps for both individuals and businesses to protect themselves from cyber threats.

    This episode is packed with actionable advice for anyone looking to enhance their cybersecurity measures.


    DISCUSSED IN THIS EPISODE

    00:56 Meet the Guest: Robert Siciliano

    01:45 Robert's Journey into Security

    03:55 The Shift to Cybersecurity

    05:28 The Evolution of Cyber Threats

    07:28 Human Blind Spots and Security

    12:56 The Reality of AI-Powered Scams

    19:47 The Rise of AI in Criminal Enterprises

    20:28 Real-Life Scams: The Hong Kong CFO Incident

    21:11 The Personal Impact of AI Scams

    22:24 Understanding the Psychology Behind Scams

    23:36 The Human Element in Cybercrime

    27:12 Protecting Yourself and Your Business

    29:27 Security Awareness and Appreciation

    32:31 Resources and Final Thoughts


    FULL EPISODE VIDEO

    https://vimeo.com/1163554222


    CONNECT WITH ROBERT

    Website: https://protectnowllc.com/

    Book: Identity Theft Privacy: Security Protection and Fraud Prevention: Your Guide to Protecting Yourself from Identity Theft and Computer Fraud
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    38 mins
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