The Super Human Life cover art

The Super Human Life

The Super Human Life

Written by: Frank Rich
Listen for free

About this listen

 Welcome to "The Super Human Life Podcast," your ultimate resource for men seeking to level up in the five key areas of life: faith, fitness, finance, family, and freedom. Join your host, Frank Rich, a former bodybuilder, entrepreneur, and esteemed men's coach, as he embarks on a mission to help men unlock their full potential. In this groundbreaking podcast, we bring you weekly conversations with the world's leading experts and influential leaders. Prepare to be inspired as we dive deep into actionable strategies, real-life stories, and step-by-step tips that will empower you to take control of your body, mind, and spirit. It's time to break free from the chains of addiction and embrace a life of limitless possibilities. Join us on "The Super Human Life Podcast" and discover the path to living your best life. If you are interested in finding out more about how you can live your Super Human Life, make sure to join us inside the private Facebook community at http://bit.ly/superhumanlifepodcast. Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Self-Help Success
Episodes
  • The Hard Truth About Sex, Attraction, & Desire No One Talks About w/ Keith Yackey | Ep. 321

    The Hard Truth About Sex, Attraction, & Desire No One Talks About w/ Keith Yackey | Ep. 321
    Jan 26 2026
    In this powerful, unfiltered conversation, Coach Frank Rich sits down with Keith Yackey, founder of The Married Game, to unpack the real reasons intimacy, attraction, and connection fade inside modern marriages — and how men can take ownership, rebuild polarity, and transform their identity from the inside out. Keith shares his personal story of losing his marriage despite financial success, confronting painful truths about his own passivity, and discovering that if he was the problem, he could also become the solution. Together, Frank and Keith explore masculinity, leadership, emotional safety, discipline, trust, self-respect, and why becoming the strongest version of yourself is the foundation for a thriving relationship. This is not a "relationship advice" episode. It's a wake-up call for men who are ready to stop blaming, stop hiding, and start becoming the man they were created to be. What You'll Learn in This Episode Why most men silently feel disconnected from their wife — and why shame keeps them stuck The hard truth about attraction: why it fades and how it's rebuilt How passivity, people-pleasing, and validation-seeking kill polarity in marriage Why doing what you say you'll do builds trust — and trust fuels desire The connection between identity, discipline, and intimacy How porn, secrecy, and self-betrayal erode masculine presence Why real transformation must be done for yourself, not for approval The difference between chasing validation and embodying leadership How men can begin rebuilding confidence, playfulness, and connection What it truly means to raise your standards and live congruently When a man has cleaned up his side of the street — and what happens next How honesty about desire, truth, and self-respect leads to freedom Key Takeaways from the Episode If you're the problem, you can also be the solution. Ownership creates hope. Attraction isn't negotiated — it's embodied. Trust is built by doing what you say you'll do, consistently. Men must stop living for validation and start living by standards. Identity transformation changes everything — body, mindset, marriage, purpose. Safety fuels desire. Emotional stability creates polarity. Self-discipline builds self-trust, and self-trust builds masculine presence. You don't change to save your marriage. You change because that's who you are. The healthiest relationships are chosen, not negotiated. Honesty about what you truly want is the starting point of transformation. About Keith Yackey Keith Yackey is the founder of The Married Game, a coaching company dedicated to helping men rebuild attraction, intimacy, and polarity in their marriages by becoming the strongest version of themselves. His work focuses on masculine identity, leadership, emotional mastery, and self-respect as the foundation for connection and desire. After nearly losing his own marriage despite outward success, Keith committed himself to understanding attraction dynamics, masculine embodiment, and relational polarity. Today, he coaches men around the world through programs, books, and media that challenge men to confront uncomfortable truths and rise to higher standards in every area of life. Keith is also the host of The Married Game Podcast, where he explores marriage, masculinity, sexuality, and personal responsibility with raw honesty and depth. Connect with Keith: Website (The Married Game) - https://www.keithyackey.com/ Instagam - https://www.instagram.com/keithyackey/ YouTube - https://www.youtube.com/@marriedgame Podcast - https://pod.link/1504170972 --- Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/ Facebook: https://www.facebook.com/groups/584284948647477/ Website: http://www.thesuperhumanlifepodcast.com/tshlhome YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ
    Show More Show Less
    1 hr and 13 mins
  • The Power Of Sales, Communication, & Mentorship For Modern Men w/ Bridger Rogers | Ep. 320

    The Power Of Sales, Communication, & Mentorship For Modern Men w/ Bridger Rogers | Ep. 320
    Jan 12 2026

    In this powerful episode of The Super Human Life, Coach Frank Rich sits down with sales coach, entrepreneur, and men's mentor Bridger Rogers for a raw and insightful conversation about the skills young men desperately need in today's world.

    Bridger shares why sales is one of the most valuable life skills anyone can learn — not just for income, but for communication, leadership, relationships, and self-confidence. Together, Frank and Bridger unpack how modern technology, isolation, and lack of mentorship are eroding young men's development and what it actually takes to rebuild strong identity, discipline, and purpose.

    You'll hear Bridger's personal journey into sales, how confidence is built through action, why in-person experiences still matter more than ever, and how faith, identity, and alignment play a critical role in long-term success.

    The conversation concludes with Bridger sharing the vision behind Freedom Life Fellowship, a brotherhood and movement designed to help men develop character, leadership, and real-world skills to live with purpose and impact.

    This episode is for:

    • Young men trying to find direction

    • Entrepreneurs and sales professionals

    • Men who feel stuck, isolated, or underdeveloped

    • Anyone seeking stronger identity, confidence, and purpose

    • Leaders, coaches, and mentors shaping the next generation

    Key Topics Covered

    • Why sales is the ultimate skill set for the modern world

    • Communication as the foundation of influence, leadership, and attraction

    • The crisis facing Gen Z: isolation, lack of mentorship, and lost identity

    • How sales skills improve relationships, confidence, and self-worth

    • Why you don't need a degree to build financial freedom

    • How limiting beliefs quietly sabotage success

    • The power of brotherhood, mentorship, and proximity

    • Faith, purpose, and identity as drivers of true success

    • Why alignment — not hustle — is the real path to fulfillment

    • Building a life of impact instead of chasing status

    About Bridger Rogers

    Bridger Rogers is a sales coach, entrepreneur, and men's mentor dedicated to helping young men develop real-world skills, confidence, and character.

    Through his work in sales education and mentorship, Bridger teaches that communication, discipline, identity, and belief systems are the true foundations of success — not credentials, hype, or shortcuts. His message resonates strongly with young men seeking direction, purpose, and practical tools to build meaningful lives.

    Bridger is also the founder of Freedom Life Fellowship, a growing brotherhood and leadership community designed to equip men with the mindset, skill set, and spiritual foundation needed to become strong leaders, providers, and contributors in their families and communities.

    Connect with Bridger:

    Instagram - https://www.instagram.com/bridger_rogers/

    YouTube - https://www.youtube.com/@Bridger_rogers

    Free Book - https://freedomlifefellowship.com/blueprint

    ---

    Connect with Frank and The Super Human Life on Social Media:

    Instagram: https://www.instagram.com/coachfrankrich/

    Facebook: https://www.facebook.com/groups/584284948647477/

    Website: http://www.thesuperhumanlifepodcast.com/tshlhome

    YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ
    Show More Show Less
    1 hr and 6 mins
  • From NFL to 8-Figure Founder: John Madsen on Identity, Truth, & Elite Performance | Ep. 319

    From NFL to 8-Figure Founder: John Madsen on Identity, Truth, & Elite Performance | Ep. 319
    Jan 5 2026

    What does it actually take to become the man who stops lying to himself and starts living at his highest standard?

    In this episode of The Super Human Life, Coach Frank Rich sits down with former NFL tight end and SupraHuman founder John Madsen to break down the identity shifts behind elite performance in fitness, business, and life.

    John shares how letting go of the "lovable underdog" identity and choosing truth over approval — unlocked massive growth, discipline, and clarity. They explore why most men stay stuck despite having endless information, how subconscious beliefs shape reality, and why execution always beats motivation.

    This conversation challenges you to stop repeating the same year and start taking your best swing.

    In This Episode, You'll Learn:

    • Why truth is the foundation of all transformation

    • How identity (not willpower) drives behavior

    • The hidden role of guilt, shame, and unworthiness in self-sabotage

    • Why most men fail without structure, coaching, and accountability

    • How environment shapes belief — and limits potential

    • What it really means to become "supra-human"

    Guest Bio: John Madsen

    John Madsen is a former NFL tight end, high-performance coach, and the founder of SupraHuman, one of the fastest-growing elite fitness and performance companies in the world.

    After an improbable football journey — going from never playing high school football to earning a scholarship at the University of Utah and playing in the NFL — John transitioned into entrepreneurship. Following years of struggle as a gym owner, he rebuilt his identity, mindset, and execution framework, ultimately creating a business that now serves thousands of high-performing entrepreneurs and executives worldwide.

    Today, SupraHuman is a multi–eight-figure company with over 100 employees, headquartered in Scottsdale, Arizona. The brand is known for its uncompromising standards, results-driven coaching, and focus on identity-based transformation across fitness, performance, wellness, and leadership.

    John is widely recognized for his bold messaging, competitive mindset, and commitment to helping men unlock the discipline, clarity, and physical excellence required to operate at their highest level.

    ---

    Connect with Frank and The Super Human Life on Social Media:

    Instagram: https://www.instagram.com/coachfrankrich/

    Facebook: https://www.facebook.com/groups/584284948647477/

    Website: http://www.thesuperhumanlifepodcast.com/tshlhome

    YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ
    Show More Show Less
    1 hr and 14 mins
No reviews yet