Are you an entrepreneur feeling stuck, overwhelmed, or burned out? Go here: https://www.skool.com/know-yourself/about

Years ago, I set out to build a ‘freedom business’ — but all I did was build myself a trap. After 27,000 cold calls, 2,000 rejections, and endless grinding, I was stuck, drained, and battered.I kept hustling, thinking hard work was the answer — but it wasn’t. Grinding is friction. And friction keeps you drained.The breakthrough came when I realised I didn’t need to push harder — I needed to align my work with who I truly am. That’s when everything clicked.In this video, I share how I went from rejection and burnout to building a life of clarity, flow, and momentum. If you feel stuck or lost, this might be the shift you need.P.S. It's already there within you...

Are you an entrepreneur battling overwhelm, procrastination, or burnout? Go here: https://www.skool.com/know-yourself/about

Have you ever felt like you were spinning your wheels?

Like despite how much effort you put into growing, it was like you moved nowhere?

I have.

I battled procrastination.

I battled overwhelm.

I battled burnout.

The minute I finally overcame one of them... another showed up.

I could never understand why this was.

Why could I never solved them, for good?

But eventually (after tons of struggle), I learned exactly why.

It was like finally being pulled out of the darkness — I learned the truth.

Let me share this truth with you, using a personal example:

Since I was a kid, I struggled with bad eczema.

It's a skin condition where you have deeply irritating skin flare ups.

I was taken from doctor to doctor in search of a cure.

• One would give a new 'special' cream
• Another some 'better' ointment
• Yet another would give a combination of both

Often they helped, a little, but never made the problem go away.

(They often smelled more than they helped.)

It wasn't until over 15 years of struggling with eczema, that I realised the truth:

The skin flare ups weren't the problem.

They were merely a symptom of a deeper issue.

You see, the skin flare ups were like warning lights showing up on a cars dash:

They aren't the problem — they are just pointing to one.

Using those 'special' creams and ointments was like sticking tape on the dash to hide those lights.

It's a neat "hack," but it doesn't solve the real problem: the engine being messed up.

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"There are a thousand hacking at the branches of evil to one who is striking at the root." — Theodore Roosevelt

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✧ Lesson + application ✧

Looking at the Wisdom Pyramid, those creams were only ever hacks: shallow, quick-fixes.

The Fundamental in my case?

It was gut health.

That was the root cause created the skin flare ups in the first place.

The lesson here is simple:

We don't need more "hacks" and "tactics" from doctors or gurus.

They only help us run faster... on the same treadmill.

What will really serve us long term is starting with Fundamentals and Principles.

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"As to methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.” — Harrington Emerson

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When it comes to being productive and making meaningful progress?

It's truly knowing yourself.

• You won't solve procrastination until you understand what you're avoiding (and why)
• You won't overcome overwhelm until you clarify what truly matters to you
• You won't escape burnout until you align your work with your energy and purpose

When you truly know yourself, your work doesn't drain you.

In fact, it doesn't even feel like work.

It feels like play.

At that point, you never want to stop improving at your game.

And when you never stop improving?

Success becomes inevitable.

Go find your flow,

Fabian

Struggling with overwhelm, procrastination, or burnout? Go here: https://www.skool.com/know-yourself/about

Have you ever compared yourself to people online?

The first year of my journey was full of comparison.

One of the creators I came across at the start of my journey was Iman Gadzhi: Someone who made his first $1M at 18.

But me?

Here I was, also 18, struggling to succeed with my SMMA (same business model as Iman).

The result?

• Guilt
• Frustration
• Resentment

I continued to battle this until eventually, I came across people like Naval Ravikant and Robert Greene.... and they completely shifting my world view.

Here is one of Naval's quotes: "Escape competition through authenticity."

Here I was, as an ambitious 18-year-old, trying to make achieve something meaningful in life — but following someone else's path.

But by now, I had realised this wasn't the way to success or fulfilment.

If I wanted to succeed, I had to lean into what makes me, me.

• My passions and curiosities

• My strengths and qualities
• My story and experience

As it turns out, my "problems" were actually symptoms of not truly knowing myself — and how to leverage what makes me unique.

Fast forward, now years into my journey, I've escaped comparison entirely.

Do I look up to people like Hormozi, Steve Jobs, or even Leonardo da Vinci?

Yes, but for inspiration — and it truly does inspire me to become better.

So, if you are currently struggling, chances are, you're not leaning into what makes you, you.

But remember:

"You were born an original. Don't die a copy." — John Mason

After all, what is life if we don't carve out our own path?

Not a life that is truly ours, anyway.

So lean in.

Get to truly know yourself.

And build something only you can create.

And make sure to carve out your own path along the way ;)

I recently repositioned my brand.

Now, I have the potential to 11x both my profit and impact.

I refined my message using a simple three-step process: Why, How, What.

Step 1: Start With Why

Like Simon Sinek says...

People don’t buy what you do. They buy why you do it.

Think about Apple:

Their why — to challenge the status quo — runs through everything they create.

(Like their famous think different ad.)

That’s why they have such loyal fans:

They just feel authentic.

And you can't do market research to gain authenticity.

You have to know yourself what is authentic to you — otherwise, it not truly authentic.

Having an authentic why is what makes people form an emotional connection with your brand.

After all, emotion is what makes people take action.

And if they believe in what you believe in, they’ll go to great lengths to buy from you.

(People stand for hours waiting for Apple's new phones.)

​

So make sure to get clear on your brand’s purpose, cause, or belief.

Mine?

Guiding people to their full potential.

I refine my messaging to resonate with my audience, but it always stays true to this core belief.

​

Step 2: Positioning (How Your Brand Is Perceived)

Boiled down, branding is association.

It’s what people immediately think of when they hear your name.

And the key to this?

Clarity and consistency.

If you constantly change what you stand for, you confuse your audience.

Just like a farmer’s tag on a cow marks ownership ("oh, this is John's cow"), your brand marks what you stand for.

If you claim to believe in organic raw milk, but then start selling almond milk, people will be confused.

Worse, if you pivot to selling washing machines, your brand loses all meaning.

​

So ensure your messaging is clear and consistent.

It’s better to be clear than clever.

Simplicity always wins.

​

Step 3: ICP (What Does Your Ideal Customer Look Like?)

Who do you serve?

What problems have you solved for yourself that you can now solve for others?

For me, I overcame procrastination, overwhelm, and burnout.

And, I realised other creatorpreneurs struggle with these things (big time).

So, I decided to focus on solving this problem.

But I didn’t stop there.

To make sure creatorpreneurs were the right avatar, I used Alex Hormozi’s 4 criteria for choosing a market:

1. They’re in pain (have a problem that needs solving)
2. They have purchasing power (can pay for a solution)
3. It’s a growing market (market is on the rise)
4. They’re easy to target (hang out in places I can reach them)

Check, check, check, check.

​

If you choose someone who faces problems you've solved, and they match this 4 criteria, you're bound to win.

Summary:

Proper brand positioning isn’t about gimmicks.

It’s about building something real.

Something that people connect with.

And when you do that?

You don’t just gain customers — you build a movement.

Do this, and watch your impact (and income) grow exponentially.

Want to escape the grind and create a fulfilling life? Join my free Skool community: https://www.skool.com/know-yourself/about

Want to escape the grind and create a fulfilling life? Join my free Skool community: https://www.skool.com/know-yourself/about

I stopped listening to online gurus.

Completely.

“Writing is the best!”

“Dropshipping!”

“SMMA!”

It’s all BS. You know why?

There is no ‘best way.’

There is only your way.

All the gurus are trying to sell you their way.

Their one-size-fits-all fix.

It can get overwhelming.

So who to listen to?

Yourself.Know yourself.

Then choose your path.

Not because it’s “the best way.”

But because it’s your way.

When you do that?

You stop chasing shortcuts.

And start creating YOUR success.

Want to escape the grind and create a fulfilling life? Join my free Skool community: https://www.skool.com/know-yourself/about

I’m at the gym, when a guy tells me: “You’re the only one in here I see giving it 150%. It’s beautiful to see.”

“Beautiful?

It’s the least I can do,” I thought. But then I realised:

Most people never even try.

They never utilise their full potential.

That's how low the bar is now.

All it takes it some effort.

So, you will win.

Just... try.

And do it not to beat others, but who you were yesterday.

Remember: Escape competition through authenticity.

Want to escape the grind and take control of your life? Join my free Skool community here.

I spent days preparing for a call: My community's launch call. ...and no one showed up. Most people would have quit. But not me. Here's what I learned: 1) Promotion I got tired of promoting to my audience... ...before the majority ever saw my promotions. Remember: People aren't magically going to know. And if they do? They'll likely forget. So, the lesson's simple: Tell people about your stuff. 2) Weaknesses I'm overly optimistic. (I'm an ENJF.) And I'm well aware of it. Yet I still didn't overcompensate enough. So what I should have done? Ask questions. "What are my weaknesses?" "What are they making me blind to?" "What can I do about it?" So, the lesson is twofold: • Truly know yourself • Question yourself 3) Failure I could have thrown in the towel here. "I failed. Why try? Nothing will change." Instead? I see this as an opportunity to grow. I'm playing the long term game. A small failure won't stop me. I knew I would improve my community constantly.

And thanks to that?

I've now got my first 'community regular'!

He's super active... and is a legend. So remember: Failure is data, not destiny. Reflect on it. Take notes. Then watch you grow.