This week's health care communication topics include:

• the critical role of pharmacists in public health,

• ways to reduce resistance and increase receptivity from patients

• the advantages of sound bites and talking points,

• the importance of tailoring messages for specific audiences, and

• what it means to "embrace the messy yes" of patient interactions.

Guest Messenger
Dr. Christina Madison, a clinical pharmacist specializing in public health with a focus on communicable diseases and founder of The Public Health Pharmacist

Chapters
0:00 Intro
2:46 Christina’s Origin Story
5:09 Every Day I Was Helping Someone
7:36 Every Pharmacist is a Public Health Pharmacist
9:34 Communication is Even More Important For Pharmacists
11:21 Making That First Connection (and Meaning It)
13:34 Christina's Only Formal Communication Training
17:07 Sound Bites & Talking Points
19:10 Disciplined Messages & Back-of-Napkin Summaries
20:30 The Snapchat of Vaccinations
21:28 You Can’t Use The Same Message for Everyone
22:31 That’s a You Problem, Not a Them Problem
24:05 I Realized I Failed Them
27:25 The Best Thing You Can Do is Shut the Hell Up
28:48 Asking Permission
32:04 Moving the Needle to Receptivity
34:04 The Blowhard at the End of the Bar
35:35 We Optimize Health Care by Working as a Team
37:10 The Evolution of the Pharmacy Tech
40:50 EveryHCP Needs a YouTube Channel
46:24 Is it Really a Soft Skill?
49:08 Embrace the Messy Yes
51:40 Educator Shout-Out: Dr. Dennis Fuller

New episodes drop every Friday.

Video versions here.

Check Out Our Web Site
http://trustedmessengerprogram.org

Follow Us On LinkedIn
http://linkedin.com/company/trusted-messenger-program

Good communication is essential to good health care.

This week's topics include:

• teaching as a way of connecting with patients,

• trusting the intelligence of your patients (and yourself),

• finding the common ground necessary for patient conversations, and

• learning communication in both the classroom and the exam room.

Guest Messenger
Dr. Cedric "Jamie" Rutland, pulmonary critical care physician and producer/creator of Medicine Deconstructed and The Health Exchange Podcast.

Chapters
0:00 Intro
2:29 Jamie’s Origin Story
5:39 The Lack of Connection to What Patients Understood
6:36 I Would Enter the Room and Start Teaching
8:01 You Oughta Start a YouTube Channel
10:45 Teaching Physicians How to Communicate
12:20 The Problem With COVID
13:43 The Geometry of Immunology
14:56 I’m Just Teaching Infection
17:07 The Struggle to Connect
18:27 Trusting the Intelligence of the People to Whom We’re Speaking
20:26 The Ground Where Discussion Can Take Place
23:49 You’re Smart Enough to Explain This
26:52 Patients Don’t Have to Take Board Exams
28:30 Memorizing Minutiae vs. Learning Communication
30:17 Small Problem: The Family Was Racist
32:22 You Need to Learn How to Storytell
35:33 The Problem is the Role-Modeling
36:42 Where Med Schools are Failing Miserably
38:40 I Can Make Anyone a Good, Solid Communicator
41:17 Go in There and Tell Her She Has Cancer
44:01 A Story About Speakers’ Training
48:28 Give Me More Todd
49:50 The Importance of Being Open-Eared
53:19 Educator Shout-Out: Dr. Mohammed Milhem
54:11 Eagles-49ers Predictions

New episodes drop every Friday.

Video versions here.

Check Out Our Web Site
http://trustedmessengerprogram.org

Follow Us On LinkedIn
http://linkedin.com/company/trusted-messenger-program

Good communication is essential to good health care.

This week we dig in to:

• storytelling as a tool for health communication,

• strategies for delivering information & building health literacy in entertaining ways,

• why the human brain prefers stories over logic, and

• the power of narrative to educate, engage, and empower patients.

Guest Messenger
Tim Jones, co-founder and CEO of Health Nuts Media

Chapters
Tim0:00 Intro
2:00 Tim's (Emmy-Award Winning) Origin Story
4:00 Talking to Teens About Cancer & Chemotherapy
5:40 Dropping Names & Saving Lives
6:59 Addressing Health Literacy & Underserved Populations
9:23 Storytelling is a Cheat Code
10:34 The Human Brain is a Story Processor, Not a Logic Processor
12:23 Curling Up on the Couch With a Good Spreadsheet?
13:00 Empathy Machines...
14:05 …vs. Data Machines
16:29 The Power of Metaphor
18:45 We All Want Closure
19:29 Why So Serious?
21:34 Graduating at 70% Effectiveness
22:46 The Real Danger of the Algorithms
25:15 Optimizing the Health Care Communication Ecosystem
26:50 Preparing for Those Precious 8 Minutes
28:37 Wheel of Fortune & Taking Some of the Burden Off
33:33 Animation & The Elimination of Bias
34:39 Family Guy & The Best COVID-19 Vaccine Explainer Ever
36:54 Health Nuts Clip: "50 Things You Might See in the Hospital"
39:45 Health Nuts Clip: "NPO Instructions"
43:53 Communicating to People Where They Are
46:04 Talk to Me About Hospice When You’re Shoveling Dirt on My Coffin
48:15 David Byrne, Lyrical Tricks, and Opening the Door for Patients
50:07 Our Job is Not to be Encyclopedic
50:52 Everything is Tuberculosis
52:35 The Idea of Narrative Medicine
54:50 Educator Shout-Out: Professor Michael Mott
55:49 Mystery, Not Muddle

Show Links
Family Guy COVID 19 Video Explainer

New episodes drop every Friday.

Video versions here.

Check Out Our Web Site
http://trustedmessengerprogram.org

Follow Us On LinkedIn
http://linkedin.com/company/trusted-messenger-program

Good communication is essential to good health care.