Working with Troy Aikman. Calling out Instagram business gurus. Buying enough beer cans to last for years. We cover some ground in this one.

I sit down with Ruchi Desai, co-founder of EIGHT Elite Light Lager, to talk about building a brand and everything that comes with it. From her career in trading and law to launching a beer company, Ruchi shares the decisions, mistakes and lessons behind the business.

We get into:

• What working with Troy Aikman taught her about preparation and standards. • Why EIGHT changed its packaging after watching how people actually shop. • Why “my product is for everyone” can hurt your marketing. • How she’d spend a $5,000 marketing budget. • The expensive mistake of buying way too many cans. • Why saving clients time is my first priority at FX Web Media.

We also talk about family, becoming a mom, and the difference between looking successful online and doing the daily work of running a company.

If you own a business, want to start one, or just want to hear what went into building EIGHT, this episode is for you.

Before building Pizza Girl, Caroline D’Amore was immersed in the Hollywood scene, DJing around the world, acting, launching fashion brands and forming friendships with celebrities like Paris Hilton.

But behind the parties, famous friends and red carpets was an entrepreneur trying to figure out who she really was and what she was meant to build.

Caroline joins The Ty Sherrell Show to share why she spent years running from the “Pizza Girl” identity, how Gordon Ramsay helped introduce her brand to a massive audience and why her successful organic pasta sauce still became an unsustainable business.

She also opens up about losing her family homes in the Los Angeles fires, feeding thousands of firefighters and first responders and how that tragedy revealed a completely new opportunity for Pizza Girl.

We talk celebrity culture, family conflict, difficult relationships with our fathers, brutal food-industry margins, failed business models, knowing when to pivot and why the thing you are trying to escape may be the exact thing you were meant to become.

This is Caroline D’Amore beyond the Hollywood headlines: honest, driven, relentless and building Pizza Girl into something much bigger than a sauce company.

Episode 4 of a podcast that cannot be stopped because nobody is trying to stop it.

Today's guest is Lindsay from CPAP Baddies. She is a respiratory therapist. She tested a sleep device for work and the device diagnosed her. That is a true story that happened to a professional.

Together, Ty and Lindsay cover the important issues: whose CPAP is louder, why his mask has spent three consecutive nights on the floor without his knowledge or consent, and a father-in-law who stopped breathing four times on a couch and described himself as fine. Lindsay explains untreated sleep apnea using a deer analogy. Ty offers cows instead. They do not reach an agreement.

There is also a segment about goat hunting that no one asked for, a brief geography lesson about the state Lindsay currently lives in, and several pacemaker jokes that were supposed to be edited out. They were not.

If you snore, this episode is about you. Go ahead and get mad about it.