After 10,000 - 12,000 interviews over the course of a career, I'll share with you one of the most important things I learned about how to immediately improve the quality of your interviews.

Everybody is "niching down", and it's a sound strategy for everything from your podcast to your audio repair shop.

Nope, we're not going to teach you how to do that twirly thing with the mic on the end of the cord. And we're not going to make you a fretboard wizard. But Van Halen did leave a teachable moment in their decades of success that many of us failed to pick up on.

There's a valuable lesson to be learned in some Hollywood drama. Let's spend a few minutes chewing the fat on this one.

I unwittingly participated in a little experiment today, and I felt I had no choice but to share it with you and get a couple of things off my chest.

They knew what they were doing all along. We fell for it. And now, it might be too late to stop it. Even now, they tell us that “the AI revolution is coming”. No, the AI revolution started a long, long time ago. And like a science fiction movie where the bad guys have infiltrated and permeated every aspect of our lives until there’s no way to fully remove them from the system, we’re trapped.

LINK: Toward the end of this episode, Neil mentions this link: https://enhancementmarketing.com

Humans love bonuses. We love to feel special. So what's the biscotti in the project you're working on right now?

It's human nature to give credit where no credit is due. (Accidentally, of course.) Don't let the gorilla in the room steal your thunder.