Episodes begin June 24th. This Cowboy Life brings unprecedented access into the world of Jerome and Tiffany. With their quick wit, Western style and Southern charm, they open the gate on everything rodeo and bull-riding: the stories, the comebacks, the business of raising world-class bucking bulls, and the day-to-day realities of leading one of PBR’s premier teams, the Carolina Cowboys.

This Cowboy Life is taped at Davis Rodeo Ranch in Archdale, North Carolina — the same place where Tiffany and Jerome host Carolina Cowboys preseason camp and “Wild West Wednesdays” each summer inside their custom-built arena. Tiffany jokingly refers to the arena as her lake house, but for PBR’s royal couple, this rodeo haven is the center of a life built on faith, resilience, and the cowboy way.

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